GARY MORRISON
McMinnville,TN
Summary
Sales and business development expert with over 35 years in performance sports and pontoon sectors. Proven track record of increasing market share through strategic dealer relationship management and targeted marketing initiatives. Skilled in market analysis and identifying growth opportunities to drive business success. Extensive experience in organizing and managing marine trade shows, enhancing industry presence.
Overview
31
31
years of professional experience
Work History
South East BDM (Business Development Manager)
Crest Pontoon Boats
Owosso, Michigan
11.2024 - 04.2026
- Expanded distribution network by signing new dealers in untapped markets.
- Managed dealer orders and commitments to ensure timely fulfillment and inventory alignment.
- Collaborated with dealers to identify suitable boat models for inventory optimization.
- Coordinated participation in boat shows to showcase products and engage potential customers.
South East/ North East Sales Manager
Centurion/Supreme Boats
Merced, California
11.2015 - 11.2024
- Managed twenty accounts, coordinating boat orders, promotions, and show participation to drive customer engagement.
- Assisted in developing marketing strategies that increased brand visibility and market presence.
- Evaluated market share metrics to pinpoint growth opportunities in target markets for strategic expansion.
East Coast Sales Manager
Malibu Boats
Loudon, USA
01.2002 - 01.2015
- Increased East Coast market share to 35% in 2014, the highest in Malibu's history.
- Developed and managed international and domestic sales for Eastern US and Canadian markets.
- Researched and identified new dealers, establishing business relationships that expanded market presence.
- Advised dealers on business plans and sales strategies, enhancing their marketing programs to meet targeted goals.
- Proposed and submitted contracts for dealer approval while training on Malibu's systems.
- Set up, managed, and serviced over 40 accounts effectively.
- Conducted extensive market research, educating dealers on growth opportunities that informed strategic decision-making.
- Maintained clear communication with Malibu team, reporting strategies to senior management.
Mid-South US Sales Manager
HO/HYPERLITE
Redmond, USA
01.1995 - 01.2002
- Secured event sponsorships with premier wakeboard brands like Hyperlite and Nautique Boats.
- Recruited and maintained brand sponsorships for WWA, AWSA, and leading boat manufacturers, strengthening market presence.
- Conducted extensive outside sales and product demonstrations at national trade shows.
- Developed new dealers and provided in-house sales training for over 60 accounts.
- Sponsored emerging professional wakeboarders to elevate brand visibility and engagement within target demographics.
Professional Athlete
Hyperlite Wakeboards
Redmond, Washington
01.1995 - 01.2002
- Competed in over 50 amateur and professional wakeboard tournaments, securing spots at Wakeboard Worlds - 2000 Men's Two Masters Division in 2003 and US Wakeboard Nationals for multiple years.
- Competed in professional wakeboarding events representing the brand and enhancing visibility.
- Participated in promotional activities, engaging fans and increasing brand loyalty.
Education
AS - Business Management
Elizabethtown Community College
Elizabethtown, KYSkills
- Sales strategy
- Lead generation
- Account management
- Contract negotiation
- Customer relationship management
- Market analysis
- Dealer management
Timeline
South East BDM (Business Development Manager)
Crest Pontoon Boats
11.2024 - 04.2026
South East/ North East Sales Manager
Centurion/Supreme Boats
11.2015 - 11.2024
East Coast Sales Manager
Malibu Boats
01.2002 - 01.2015
Mid-South US Sales Manager
HO/HYPERLITE
01.1995 - 01.2002
Professional Athlete
Hyperlite Wakeboards
01.1995 - 01.2002
AS - Business Management
Elizabethtown Community College