Gary Pershad
Philadelphia,Pennsylvania
Summary
Results-driven growth marketer with 4 years of success in the B2B SaaS industry, consistently delivering double-digit revenue growth and expanding market share. Specialized in leveraging data-driven strategies and tools such as Google Analytics, HubSpot, and Salesforce to drive impactful and scalable growth across all stages of the funnel. Expert in customer journey mapping and analytics, with a proven ability to identify pain points and implement solutions that significantly boost user satisfaction and retention. Demonstrated success in cross-functional collaboration, leading product launches and driving initiatives that increased customer acquisition by 35% and accelerated revenue growth by 10%.
Overview
7
7
years of professional experience
Work History
Digital Customer Success Specialist
Crossbeam
03.2023 - 07.2024
- Outpaced account activation target by 15%, achieving significant boosts in customer engagement, product usage, and overall satisfaction.
- Catalyzed a 30% surge in customer retention through proactive outreach, personalized support, and refining the customer journey, resulting in remarkable improvements in satisfaction and loyalty.
Crossbeam in Color - ERG Lead
Crossbeam
06.2020 - 07.2024
- Conceived and launched Crossbeam's ERG for individuals of color, building on my foundational role in the first DEI council to advance diversity and inclusion efforts.
- Consulted with leadership to craft and execute equity and social responsibility strategies, and spearheaded comprehensive Black History Month programs, including trivia and educational initiatives that fostered company-wide participation and learning.
Growth Marketing Analyst
Crossbeam
02.2020 - 03.2023
- Innovated and managed high-impact ad campaigns tailored to platform intent and MQLs, delivering 68% of website traffic and 35% of new user sign-ups.
- Pioneered the development and execution of multi-department ecosystem-led growth campaigns, generating over $300k in partner-influenced opportunities and $100k in revenue within 3 months.
- Led the design and launch of an in-app onboarding workflow that accelerated activation time by 32% and lowered drop-off rates by 20%
- Led the design and deployment of a rewards program enhancing growth, brand loyalty, and retention, securing a 1.2 k-factor, 90% retention rate, and 2x ROI.
Education
Digital Marketing Certificate Program -
George Washington University
BA in Marketing -
Muhlenberg College
Skills
- A/B Testing
- Data Analytics
- Digital Marketing
- Google Analytics
- Go-to-Market Strategy
- Growth Marketing
- Marketing Analytics
- SQL
- Hubspot
- Salesforce
- Mode
- Catalyst
- Outreach
- Figma
- Churnzero
- Google Ads
- Linkedin Ads
- Facebook Ads
- SEO
- Marketing Strategy Development
- Social Media Strategy
- Customer Segmentation
- Customer Acquisition
- Marketing Automation
- Brand Marketing
Websites
References
References available upon request.
Timeline
Digital Customer Success Specialist
Crossbeam
03.2023 - 07.2024
Crossbeam in Color - ERG Lead
Crossbeam
06.2020 - 07.2024
Growth Marketing Analyst
Crossbeam
02.2020 - 03.2023
Digital Marketing Certificate Program -
George Washington University
BA in Marketing -
Muhlenberg College
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