Summary
Overview
Work History
Education
Skills
Timeline
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Gary Weisbaum

Highland Park,IL

Summary

Brand marketing for industrial manufacturers has changed dramatically over the years however in most cases their dealers and/or distributors are unable to incorporate these changes in their businesses which touch customers every day. Most industrial manufacturers have very high performing multi-location dealers/distributor groups that can align their sales and marketing efforts with their manufacturer. Medium, small, and individual dealers/distributors almost always can not adapt and incorporate these brand messages into their business. Being able to "move the needle" on these businesses represents significant growth opportunities for manufacturers

Overview

37
37
years of professional experience

Work History

Director of Sales and Marketing

KEA Advisors
Lawrence, KS
10.2020 - 07.2022
  • Developed new company narrative, changing from services offered to results for clients that increased both inbound calls and allowed for expanded discussions with current and prospective client opportunities.
  • Created strategic relationship with industry vendors that allowed for introductions into clients company had never solicited and produced 30% increase in revenue.
  • Taught cross selling practices to all company staff allowing for identification of more business from current customers
  • Created communications program to conquest clients addressing there needs from manufacturers they were aligned with

President,

PPGI
Highland Park, IL
03.1986 - 01.2021
  • Created and led PPGI, a promotional marketing company focused on industrial manufacturers and their relationship with dealers and distributors that sold their products. Company grew to consistent revenues in excess of 3.5 million per year.
  • Created focused, measurable programs for whole goods, parts leasing and service improvement by manufacturers dealers.
  • Clients included international commercial truck manufacturers, diesel engine manufacturers, and lift equipment manufacturers

Education

Bachelor of Arts - Communications

Northern Illinois University
Dekalb, IL
05.1982

Skills

  • Career focus on improving performance at dealers and distributors of industrial manufacturers
  • Developed critical analysis tools to evaluate performance of key business metrics aligned with manufacturers goals and objectives
  • Significant success in improving whole goods sales, leasing, parts sales and service sales at dealers/distributors

Timeline

Director of Sales and Marketing

KEA Advisors
10.2020 - 07.2022

President,

PPGI
03.1986 - 01.2021

Bachelor of Arts - Communications

Northern Illinois University

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Gary Weisbaum