GARY YAU CHAN
Summary
I help hyper-growth companies become industry leaders. I am looking for a VP/Director of Product-Led-Growth role in a B2B SaaS company. I use Product-Led-Growth and Product-Led-Sales strategies and lead cross-functional product, marketing, sales, and engineering teams to drive feature adoption, user engagement, and upsells. I oversee growth levers and KPIs to drive quarter-over-quarter growth. I coached teams on product-assisted playbooks, identified product-qualified-accounts, conducted user interviews, and defined the growth loops to optimize CAC LTV and maximize revenue.
Overview
13
13
years of professional experience
Work History
Product-Led Growth Lead
TrustCloud.ai
09.2022 - Current
- Oversaw compliance industry's first Freemium self-serve GTM motion from 0 to 1
- Led product specialist team to close $300,000 ARR with a product-assisted playbook
- Onboarded 1000+ customers using 'Superhuman Onboarding' within 15 months post-launch
- Unlock viral networking effect with free customers inviting Fortune 500s
Director of Product Growth
Inspire.com
03.2018 - Current
- Led member growth and acquisition using User-Generated Content SEO growth loop and viral growth loop for 250+ community segmentations
- Drove SEO growth during the pandemic while direct competitors dropped 80% in acquisition traffic
- Increased conversion rate by 260% using A/B testing, which led to 20,000 more members per quarter growth
- Developed social networking emails that drove 25% open rate, 15% click rate
- Increased mobile-app download rate by 500%, resulting in 5,000 more downloads per quarter growth
- Modeled growth forecasting projections, cohort analysis, K-value, data network effect, and cross-side network effect
- Hired and managed 3 growth product managers and led cross-functional team of 20 people (3 Growth PMs, 4 Engineers, CRO consultant, SEO consultant, community engagement manager, growth marketing manager, 2 content editors, 2 content researchers, and 5 content writers)
Product Growth Lead
Unsplash
03.2017 - Current
- Company Overview: acquired by Getty Images
- Led the 'wallpaper' product-line that 5x SEO Acquisition traffic from 1 million to 5 million, surpassing direct competitors' growth trajectory
- Developed viral backlinking social feature that drove 10% Referral traffic growth week-over-week
- Conducted 50 customer interviews and analyzed Fullstory videos to understand frequency of use
- Created growth loops modeling, north stars, activation metrics, and ran onboarding experimentations
- Acquired by Getty Images
Co-Founder, Tech & Product Lead
Oz Content
03.2014 - Current
- Defined the product strategy, roadmap, and priorities for a SaaS content marketing research tool
- Led hiring and managing of an international remote engineering team of 5
- Built app as chief architect and engineering lead
Competitor & Mentor
09.2012 - Current
- Received awards in 25 out of 55 competitions
Education
Masters - Systems Engineering and Technology Management
Rensselaer Polytechnic Institute (RPI)
12.2011
B.S. - Industrial Management Engineering
Rensselaer Polytechnic Institute (RPI)
12.2011
Advanced Growth Strategy - Product Strategy
Reforge
03.2020
Websites
Writing
- Launching a Free Product to a Skeptical Customer Base: The PLG Journey at TrustCloud
- Who is my entrepreneurial inspiration?
- Ultimate 8 Steps Guide to Win a Hackathon
- I post about my experience with Product Led Growth on my Youtube Channel
- I write daily about Product Led Growth on GrowthWithGary.com
Timeline
Product-Led Growth Lead
TrustCloud.ai
09.2022 - Current
Director of Product Growth
Inspire.com
03.2018 - Current
Product Growth Lead
Unsplash
03.2017 - Current
Co-Founder, Tech & Product Lead
Oz Content
03.2014 - Current
Competitor & Mentor
09.2012 - Current
Masters - Systems Engineering and Technology Management
Rensselaer Polytechnic Institute (RPI)
B.S. - Industrial Management Engineering
Rensselaer Polytechnic Institute (RPI)
Advanced Growth Strategy - Product Strategy
Reforge
Similar Profiles
Sara DemaSara Dema
Product Enablement Manager at TrustCloud.aiProduct Enablement Manager at TrustCloud.ai
IQBAL NASEEMIQBAL NASEEM
<ul> <li>Spearheaded the entire lifecycle of MetalCloud as DeFacto head, a B2B SaaS platform for foundries, from ideation to scale — currently serving over 110 customers with over ₹1.1 crore in annual recurring revenue.</li> <li>Drove a strategic product pivot from traceability to real-time metallurgy intelligence after 250+ customer interviews, significantly accelerating market fit and adoption.</li> <li>Achieved 87% customer retention, a rare benchmark in B2B SaaS, by designing sticky, value-driven features, and strengthening onboarding and support processes.</li> <li>Increased average order value 25x (from ₹20K to ₹5L); closed 67+ clients, including Tier 1 manufacturers, with the top 10% contributing over ₹5L annually.</li> <li>Owned GTM and full-stack execution across product, sales, operations, and customer success; improved the demo-to-close conversion rate from 11% to 28% while maintaining CAC under ₹12K.</li> <li>Operated in a zero-structure, founder-led environment, reporting directly to the CEO and CTO, with full accountability for the roadmap, execution, and revenue growth.</li> </ul> at NowPurchase<ul> <li>Spearheaded the entire lifecycle of MetalCloud as DeFacto head, a B2B SaaS platform for foundries, from ideation to scale — currently serving over 110 customers with over ₹1.1 crore in annual recurring revenue.</li> <li>Drove a strategic product pivot from traceability to real-time metallurgy intelligence after 250+ customer interviews, significantly accelerating market fit and adoption.</li> <li>Achieved 87% customer retention, a rare benchmark in B2B SaaS, by designing sticky, value-driven features, and strengthening onboarding and support processes.</li> <li>Increased average order value 25x (from ₹20K to ₹5L); closed 67+ clients, including Tier 1 manufacturers, with the top 10% contributing over ₹5L annually.</li> <li>Owned GTM and full-stack execution across product, sales, operations, and customer success; improved the demo-to-close conversion rate from 11% to 28% while maintaining CAC under ₹12K.</li> <li>Operated in a zero-structure, founder-led environment, reporting directly to the CEO and CTO, with full accountability for the roadmap, execution, and revenue growth.</li> </ul> at NowPurchase
Abhinay JainAbhinay Jain
Director Product Led Growth at CleverTapDirector Product Led Growth at CleverTap
Charlyn MyersCharlyn Myers
<ul> <li>Collaborated with peers on student engagement and assessment, enhancing overall performance.</li> <li>Communicated with parents and administration to foster student growth.</li> <li>Employed creative teaching techniques to promote appreciation and growth mindset among students.</li> <li>Utilized science-related games and technology, achieving 90% improvement in quiz scores through student-led presentations.</li> <li>Differentiated instruction through group and individual work, tailoring assignments to student interests and technology use.</li> <li>Implemented class newsletter to keep parents informed about biology class updates.</li> <li>Encouraged participation through incentives, promoting peer kindness and classroom involvement.</li> <li>Conducted formative and summative assessments via Google Classroom, utilizing data to refine teaching strategies.</li> </ul> at Arlington School District<ul> <li>Collaborated with peers on student engagement and assessment, enhancing overall performance.</li> <li>Communicated with parents and administration to foster student growth.</li> <li>Employed creative teaching techniques to promote appreciation and growth mindset among students.</li> <li>Utilized science-related games and technology, achieving 90% improvement in quiz scores through student-led presentations.</li> <li>Differentiated instruction through group and individual work, tailoring assignments to student interests and technology use.</li> <li>Implemented class newsletter to keep parents informed about biology class updates.</li> <li>Encouraged participation through incentives, promoting peer kindness and classroom involvement.</li> <li>Conducted formative and summative assessments via Google Classroom, utilizing data to refine teaching strategies.</li> </ul> at Arlington School District