Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Timeline
Work Availability
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GAURAV MALLICK

GAURAV MALLICK

Atlanta,GA

Summary

Digital and business executive: Over 17 years’ experience developing and implementing business, digital, and product strategies that drive growth to deliver value for global brands. Strengths in and passion for vision setting, problem solving, identifying high-growth new business opportunities and executing complex strategic initiatives. High-performance, team-focused leader: Effective leader who can develop, motivate and collaborate with cross-functional teams in a matrix environment. Data-driven and creative thinker, skilled at enhancing productivity with processes that mobilize teams to focus on high-value activities. Excellent talent development and retention track record. Reliable and disciplined execution: Extremely skilled at working with people to manage and implement strategic projects, on-time and within budget. Hands-on and results-driven leadership style with a primary focus on delivering high impact projects while maintaining an environment of collaboration and teamwork.

Overview

17
17
years of professional experience
2
2
Languages

Work History

Vice President / Sr. Product Leader, Product Strategy & Growth

Stats Perform
04.2023 - 08.2023
  • Led product strategy, operations and growth initiatives in partnership with Sales, Customer Success, Business Intelligence and Product teams to build next generation Software-as-a-Service, data & Artificial Intelligence (AI) solutions for sports Media and Tech clients
  • Developed new products and solutions for media and technology strategic clients through a consultative approach that leveraged data, AI, and patented technologies to exceed client's cross-platform and business goals
  • Developed Return on Investment (ROI) models that demonstrated the impact of increasing user engagement, revenue, and decreasing costs for clients, exceeding baseline revenue by 20% and reducing costs by 15%
  • Led the effort in evaluating industry and market trends and conducting competitive intelligence analysis to at the forefront of innovation, to educate and influence C-suite executive management teams to act and to conceptualize new offerings for clients; proposed and sold in 2 new product offerings
  • Partnered with Sales, Marketing and Customer Success on creating and executing go-to-market plans; secured a multi-year renewal with a key client that resulted in a 215% increase in Average Annual Value (AAV)
  • Improved customer renewal rates by 8%, assisted the launch of 2 new AI solutions that drove an increase of 24% in revenue.

Sr. Director, Strategy, Business Operations & Business Development

Warner Bros. Discovery Sports
10.2019 - 04.2023
  • Developed growth initiatives across WBD Sports, including NBA Digital, with focus on strategy, operations, P&L management, business development, innovation, goals setting / OKRs, and analytics
  • Contributed to NBA Digital growth from $480M to $618M in revenue
  • Developed strategic plans for NBA Digital (NBA.com, Mobile Apps, Connected Devices and SVOD/DTC streaming products and pricing), by developing business goals in excess of $50M in annual revenue, and by identifying new revenue opportunities
  • Developed NBA Digital’s cross-platform content strategy, comprised of deepening content discovery and personalization through tried and true and novel content offerings; contributed to driving 1 Billion video views within 8 months of launch
  • Collaborated with cross functional stakeholders, including Product, Legal, Content, Research, Marketing, Strategic Planning, Sales and Finance, and executive leadership on strategic initiatives to ensure that the business met its quarterly and annual goals, including launching a new product 1 quarter ahead of schedule
  • Developed new and executed on multiple cross-platform digital advertising strategies as part of full platform relaunch; created the NBA’s mobile app vertical video ad strategy to deliver an incremental $2.25M in digital advertising revenue
  • Led global revenue initiatives with Direct-to-Consumer (DTC), Content Licensing, Marketing and Advertising Product teams across the portfolio of products; developed a new $15 million Ad Sales offering within International LeaguePass by identifying the market opportunity, developing the business case and managing the cross-functional team to deliver the opportunity
  • Drove commercial and cross-functional initiatives and identified strategic partners, collaborated with NBA and internal stakeholders to navigate complex media agreements, and managed a $40 million business development and partnerships portfolio; established a process to identify, evaluate, and negotiate new league partnerships
  • Led the development of operational plans, reports, and tools, including executive dashboards and QBRs, content performance forecasts and partner / vendor management systems, which increased transparency and accountability by 24% and improved process efficiency by 30%
  • Led the strategy, development and execution of The Assist, a content and commerce experience that leveraged affiliate marketing to drive new user acquisition and incremental revenue, comprised of developing the overall business opportunity, content strategy, product scope and vendor selection; achieved 85% new user growth during pilot
  • Founded the WarnerMedia Ad Innovation Council for News and Sports to share and develop new advertising products and formats; partnered with NBA and Turner Sports to launch first-ever native advertising product on NBA.com, resulting in $600k in incremental ad revenue within 6 months of launch.

Sr. Director of Strategy

Y Media Labs
12.2018 - 07.2019
  • Led Fortune 500 and start-up clients through impactful digital, customer-centric and data-driven strategies and sustainable solutions by analyzing market intelligence and emerging technologies to earn trust and become a thought leader on key accounts
  • Guided the strategy development of a 300 plus digital design and experience agency by defining the client’s business opportunity, creating a strategy approach, developing guiding principles, and designing experience deliverables
  • Developed insights and recommendations and established vision and mission through industry and user research, including market and competitive analysis, opportunity mapping, assessing user needs, concept testing and performance measurement, resulting in subsequent design phases that are 25% more efficient
  • Led a team of 6 to establish a concept and prototyping framework that increased customer satisfaction 30% and completed projects 20% faster by prioritizing and connecting experience and product elements based on client constraints and budgets
  • Created and sold new strategy offerings (business cases and product roadmaps) that connected strategic and user-centered design recommendations to business impact, resulting in 15% increase in revenue from new offerings
  • Conceptualized, developed, and led client workshops that uncovered the sub-optimal customer experience and refocused teams on customer satisfaction and business value by using a customer-centric design process and Kanban boards.

Director of Strategy & Operations

Fullscreen Media
04.2018 - 12.2018
  • Led a team of Social Video Strategists and Product Managers that developed, implemented and managed digital transformation strategies and operations for Fortune 500 brands on a global scale across key social media platforms while partnering with clients to uncover new opportunities for growth in an always evolving digital video world, resulting in a 25% increase in revenue
  • Managed Atlanta team of 3 strategy and account managers to deliver social media strategies, analytics reporting and client management across a portfolio of 6 clients within the Financial Services, Auto, Travel and Media and Entertainment industries
  • Developed and implemented content management, AB testing, distribution and audience development strategies for clients that delivered a 20% increase in video consumption across key platforms through the use of data to make informed decisions
  • Managed a $600k client portfolio and grew regional revenue by 10% in six months by collaborating with a team of five to develop and execute a new regional strategy
  • Designed strategic, analytical and operational processes to support a sales research and development team of 4 on new business opportunities resulting in an estimated 60% of deals closed.

Director of Product Strategy & Portfolio Management

CNN Digital | Warner Bros. Discovery
05.2015 - 03.2018
  • Identified, developed and executed on data driven product, operational and revenue growth strategies and key metrics to grow audiences, consumption, engagement and monetization across CNN's digital ecosystem of owned and operated digital platforms, including web, mobile apps and connected tv devices
  • Utilized the latest customer insights, industry trends and best practices along with web, connected device and mobile analytics and financial analysis to influence current and future Business and Product roadmaps
  • Developed business case and strategic plans for CNN’s first Direct-to-Consumer (DTC) subscription video offering to increase live video consumption and revenue in international markets, resulting in a forecasted 60,000 paid subs and incremental revenues of $1.5M in year one; collaborated with Finance to develop the investment plan needed to build and operate the product
  • Developed a metrics-driven business case and strategy for the CNN Mobile App redesign, resulting in a budget reallocation of $10 million towards evolving the existing app and preserving its 20 million installs over building a brand-new competing app
  • Collaborated and partnered with Product Management leadership, Product Managers and revenue teams to connect Product to Business goals and targets (OKRs), identify and prioritize initiatives to reduce redundancies, develop hypothesis-driven roadmaps, optimize capital allocation and streamline product operations and development processes, increasing operational efficiency by an estimated 15% in year one
  • Developed the Digital Ad Insertion (DAI) strategy and business case for connected devices, projected to deliver $4.6M in incremental revenue by the end of year one
  • In partnership with Samsung, created a new mobile app experience with a 12% growth of new users in 18 months, by leveraging existing data and user insights and collaborating on new features with UX and development teams
  • Led product partnership evaluations and vendor management to optimize vendor costs, resulting in a 30% reduction in costs.

Senior Manager, Business Operations

CNN Digital | Warner Bros. Discovery
02.2014 - 05.2015
  • Partnered and collaborated with a large team, including Editorial / Publishing, Product, Technology, Data Science, Business Intelligence, Business Development, Design, Advertising, Ad Operations, Sales, Finance, Legal and Research teams, to ideate and implement solutions to optimize internal initiatives and external audiences while growing engagement and monetization
  • Developed and led the implementation of an ROI based approach to content development and programming
  • Comprehensively established and analyzed key performance indicators (KPIs), financials, editorial and product initiatives to exceed business goals and targets
  • Developed the Live Events strategy and led a matrixed team to plan, design, build and deploy a holistic Awards Season experience to attract future advertisers; realized over 220M Pageviews and 5M Video Starts across owned and operated platforms, an estimated 35% and 25% growth, respectively, in year over year consumption
  • Led the development and management of the 2014 Midterm Elections performance goals and targets to ensure all business and advertiser commitments were fulfilled, which resulted in on time and 100% ad inventory delivery of sponsored content
  • Developed business, operational and performance measurement plans for CNN Digital Studios to deliver original content that is not dependent on a breaking news cycle which led to a 20% increase in video content sponsorships.

Manager, Business Operations

CNN Digital | Warner Bros. Discovery
04.2012 - 02.2014
  • Spearheaded corporate growth across CNN Entertainment and Tech verticals as a result of effective P&L management, audience acquisition and retention strategies, content development optimization, business development and increased sponsorship opportunities
  • Positively influenced on-site optimization, off-site syndication and operational efficiencies
  • Established advertising campaign management and delivery processes to mitigate the over and under-delivery of sponsorships, by conducting team brainstorming sessions, collaborating with leadership, and building consensus around the creation of a new process, dramatically improving efficiencies by 30% and reducing the opportunity cost associated with over-delivery by 100%
  • Developed and managed 14 content syndication and business development partnerships to extend CNN Entertainment and Tech’s consumption and audience reach, generating 25% increase in Pageviews and 10% increase in Video Starts.

Education

Master of Business Administration (MBA) - Marketing, Media Management, Management & Organizations

Kellogg School of Management, Northwestern University
01.2010

Certificate - Artificial Intelligence: Implications for Business Strategy

MIT Sloan School of Management & MIT Computer Science & Artificial Intelligence Laboratory (CSAIL)
11.2023

Certificate - Generative AI for Business Leaders

LinkedIn
08.2023

Bachelor of Arts (BA) - Chemistry & Music

Austin College
01.2003

Skills

  • Business Strategy
  • Business Operations
  • Product Strategy
  • Management Consulting
  • Media & Entertainment
  • Digital Publishing (News, Sports)
  • Business Development
  • Monetization Strategy
  • Strategic Planning
  • Digital Advertising
  • E-Commerce
  • Affiliate Marketing
  • Revenue Operations
  • Data & Analytics
  • Competitive Analysis
  • Artificial Intelligence Applications
  • Market Research
  • Financial Modeling & Analysis
  • Project Management
  • Stakeholder Management
  • B2B SaaS
  • Storytelling & Presentation Skills
  • Microsoft Excel
  • Microsoft PowerPoint
  • Microsoft Word
  • Google Products
  • Adobe Products
  • Salesforce
  • Sales Growth
  • Critical Thinking
  • Operational leadership
  • Cross-Functional Collaboration
  • Performance metrics analysis
  • Planning and coordination
  • Management Team Leadership

Affiliations

  • Advisor, People Advisory Council, Turner Sports
  • Member, IoT Leadership Council – Metro Atlanta Chamber
  • Organizer & Coach, Cristo Rey High School Running Club
  • Participant, Turner Volunteer Day
  • Board Member, Kellogg Alumni Club of Atlanta
  • Panelist, Marketing Analytics & New Ventures Panel, Emory University Goizueta Business School

Timeline

Vice President / Sr. Product Leader, Product Strategy & Growth

Stats Perform
04.2023 - 08.2023

Sr. Director, Strategy, Business Operations & Business Development

Warner Bros. Discovery Sports
10.2019 - 04.2023

Sr. Director of Strategy

Y Media Labs
12.2018 - 07.2019

Director of Strategy & Operations

Fullscreen Media
04.2018 - 12.2018

Director of Product Strategy & Portfolio Management

CNN Digital | Warner Bros. Discovery
05.2015 - 03.2018

Senior Manager, Business Operations

CNN Digital | Warner Bros. Discovery
02.2014 - 05.2015

Manager, Business Operations

CNN Digital | Warner Bros. Discovery
04.2012 - 02.2014

Master of Business Administration (MBA) - Marketing, Media Management, Management & Organizations

Kellogg School of Management, Northwestern University

Certificate - Artificial Intelligence: Implications for Business Strategy

MIT Sloan School of Management & MIT Computer Science & Artificial Intelligence Laboratory (CSAIL)

Certificate - Generative AI for Business Leaders

LinkedIn

Bachelor of Arts (BA) - Chemistry & Music

Austin College

Work Availability

monday
tuesday
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thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full TimeContract Work

Work Location

On-SiteRemoteHybrid

Important To Me

Company CultureWork-life balanceCareer advancementPersonal development programs

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GAURAV MALLICK