Gavin Doran
Brooklyn,NY
Summary
Marketing strategist with 10+ years of experience spanning digital, product, and brand marketing— including success in start-up environments. Skilled in AI-driven marketing automation, data and analytics, programmatic advertising, social media strategies, and content marketing, always focused on optimizing performance and ROI. Equally effective working independently or as part of a team. Holds a B.S. in Economics and Marketing from the University of Florida. Also an accomplished photographer with work published in GQ, Forbes, and Rolling Stone.
Overview
10
10
years of professional experience
Work History
Product Marketing Manager, DTC Subscription E-Commerce
Animail Adventures
02.2022 - Current
- Developed and Executed Integrated Marketing Strategies: Increased subscription base by 35% in one year through comprehensive marketing plans and go-to-market strategies.
- Enhanced Customer Engagement: Boosted customer engagement by 40% with data-driven campaigns utilizing SEO, SEM, and email marketing techniques.
- Aligned Products with Educational Standards: Strengthened product credibility and adoption in charter schools by ensuring alignment with K-12 curriculum standards.
- Launched New Product Lines: Identified and capitalized on growth opportunities through market trend analysis and customer feedback, successfully launching two new product lines.
- Optimized Customer Acquisition Strategies: Reduced customer acquisition cost (CAC) by 20% through rigorous A/B testing and funnel optimization, enhancing overall acquisition efficiency.
Manager of Customer Acquisition and Content Marketing
Cornerstone Healthcare
11.2018 - 02.2022
- Developed Strategic Marketing Plans: Increased contract acquisitions by 25% through targeted multi-channel campaigns.
- Enhanced Brand & Social Media Presence: Boosted brand recognition by 40% and social media engagement by 50% with effective content and social strategies.
- Led High-Performing Teams: Directed a cross-functional marketing team of five, enhancing productivity by 25% and optimizing marketing ROI by 35%.
- Data-Driven Customer Acquisition: Reduced customer acquisition cost (CAC) by 20% and improved lead quality by 35% through analytics, research, and targeted campaigns.
- Boosted Website Performance: Increased website traffic by 35% and qualified leads by 25% while reducing CPC by 25% through multi-channel digital marketing (email, social, SEO/SEM, content). Rebuilt the website with SEO best practices, achieving top search rankings.
- Revenue Growth Alignment: Achieved 15% revenue growth by aligning marketing with business goals and collaborating cross-functionally.
- Content Marketing Strategy: Elevated brand authority and applicant engagement by 50% with a comprehensive content marketing strategy (blogs, whitepapers, videos, infographics), positioning the company as an industry leader.
Sr. Social Media Manager
Revolution Digital
05.2017 - 11.2018
- Managed Social Media Portfolio (8-10 Brands): Directed Danone's social media accounts, developing a cohesive brand voice and strategic social media plans using Sprout Social and Hootsuite.
- Led Crisis Management: Created crisis management strategy and white papers. Addressed negative comments and reviews, maintaining brand reputation using tools like Brandwatch and InVision.
- Implemented Data-Driven Campaigns: Utilized Google Analytics, SEMrush, and Optimizely to implement data-driven strategies and A/B testing.
- Created High-Impact Content: Spearheaded the development of engaging social media content based on in-depth research, driving follower growth across Facebook, Instagram, Twitter, TikTok, YouTube, and Pinterest.
- Collaborated Cross-Functionally: Partnered with creative, SEO, and PR teams to ensure consistent brand messaging and maximize campaign effectiveness.
- Optimized Paid Social Advertising: Managed budgets and campaigns, employing continuous A/B testing and optimization to maximize campaign effectiveness and drive superior results.
- Presented Performance Reports: Delivered monthly performance reports to clients, highlighting key metrics and insights.
- Stayed Ahead of Trends: Kept abreast of industry trends and platform updates, ensuring clients leveraged new features and best practices for maximum reach and engagement.
Account Executive
Gartner Inc.
05.2015 - 06.2016
- Built and Maintained Executive Relationships: Established strong connections with C-level executives, IT leaders, and key decision-makers, aligning Gartner offerings to address their unique challenges and objectives.
- Managed High-Value Accounts: Oversaw a $1 million portfolio, selling consulting services to CFOs and CIOs at organizations ranging from $20 million to $1 billion in revenue, utilizing digital marketing automation tools like HubSpot and Marketo to expand the client base.
- Achieved Exceptional Client Retention: Maintained 100% client retention in 2015, earning an award for outstanding performance through consistent delivery and personalized client engagement.
- Closed Record-Setting Deals: Secured the largest deal in 2016, contributing to the team’s victory in the "NCVI World Cup" by leveraging strategic negotiation and comprehensive needs assessment.
Education
Bachelors of Science - Economics and Marketing
University of Florida
Gainesville, FL08.2015
Skills
- Data Analytics and Measurement
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Content Marketing and Strategy
- Email Marketing Platforms and Automation
- Social Media Management and Advertising
- Graphic Design and Visual Communication
- Video Production and Editing
- Customer Relationship Management (CRM) Software
- Web Development and HTML/CSS
Software
Google Analytics, Mixpanel, HubSpot Analytics
Mailchimp, HubSpot Marketing Hub, Marketo, Salesforce
Ahrefs, SEMrush, Google Search Console
Hootsuite, Sprout Social, Buffer
WordPress, HubSpot CMS, Squarespace, Wix
Optimizely, Google Optimize, VWO
Timeline
Product Marketing Manager, DTC Subscription E-Commerce
Animail Adventures
02.2022 - Current
Manager of Customer Acquisition and Content Marketing
Cornerstone Healthcare
11.2018 - 02.2022
Sr. Social Media Manager
Revolution Digital
05.2017 - 11.2018
Account Executive
Gartner Inc.
05.2015 - 06.2016
Bachelors of Science - Economics and Marketing
University of Florida
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