Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Gavin MacDonald

Atlanta, GA,GA

Summary

Ambitious sales leader with a strong emphasis on team building and coaching. My mission is to develop sales professionals who remain accountable to their customers by putting customer needs above their own. We work to serve our customers first, our team second and ourselves third. A sales culture is defined starting with “why” we come to work every day and I strive to always start with that “why.”

Overview

14
14
years of professional experience

Work History

VP of Sales

Apptega
10.2022 - Current

• Spearheaded sales strategy resulting in 53% revenue growth in 2024 and 33% in 2023

• Developed and deployed go to market motions increasing market share by adding a channel sales motion through our partner network in addition to our direct sales strategy.

• Built out a "sell to" "sell through" and "sell with" motion with strategic Managed Service Provides within the partner ecosystem

•Streamlined sales processes, reducing cycle time down by 15 days and increased win rates 13%

•Increased LTV by 20% with our upsell and cross sell strategies

•Implemented CRM enhancements and process changes, improving pipeline visibility and accuracy of sales forecasts

Head of Sales

Uscreen
05.2021 - 10.2022

• Led all sales functions and strategic initiatives

• Increased revenue YoY by 22% and customer base by 33%

• Implemented and developed our Product Lead Growth strategy

• Increased team headcount more than 4x over the course of 15 months

Sales Director

GuildQuality/Evercommerce
03.2016 - 05.2021

• Overaw 8 Sales Executives and 7 BDRs

• Increased revenue 24% in 2020

• Increased revenue 18% in 2019

• Led team to average quota attainments greater than 100% for 4 consecutive years.

• Developed and implemented annual sales strategies for multiple branches of the Evercommerce network

• Evercommerce IPO’d in 2021

VP of Business Development and New Media

You42
03.2014 - 05.2016

• Oversaw a sales team of 5

• Responsible for developing sales strategies for SMB and Enterprise

• Generated over 2 million in revenue YoY

Co-Founder COO

Uprise Group
10.2010 - 03.2014

• Built and scaled a company from the ground up

• Developed all sales and marketing efforts

• Sold company to You42 (DBA Kiz Studios) in 2014

Education

Bachelor of Arts - Digital Communications And Media

Auburn University
Auburn, AL
05-2010

Skills

    Sales Leadership and Strategy

    Revenue Growth and P&L Management

    Team Development and Management

    Sales Forecasting and Analytics

    Adaptive Selling

    Cultivating Relationships

    Hiring/Team Building

    CRM Proficiency

Affiliations

  • Chick Fila Peach Bowl, Board Member 2015-2018
  • iAccess Life, Co-Founder 2019-present
  • Buckhead Ventures, Managing Partner 2015-2018

Timeline

VP of Sales

Apptega
10.2022 - Current

Head of Sales

Uscreen
05.2021 - 10.2022

Sales Director

GuildQuality/Evercommerce
03.2016 - 05.2021

VP of Business Development and New Media

You42
03.2014 - 05.2016

Co-Founder COO

Uprise Group
10.2010 - 03.2014

Bachelor of Arts - Digital Communications And Media

Auburn University
Gavin MacDonald