Golfing
Gavin Monson
Director - Medical Device Sales
Boca Raton,Fl.
Summary
Accomplished medical device Regional Sales Manager with over 20 years of experience, a proven track record of success in the medical device industry and deep understanding of the market dynamics. My expertise lies in developing and executing strategic sales plans to drive revenue growth, expand market share and cultivate long-term client relationships. I’m confident in my abilities to coach, manage and lead a successful sales team and eager to make an immediate positive impact for your company.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Director of Trauma - Florida
CarboFix
08.2023 - Current
- Sustain, manage and grow CarboFix trauma line in Florida market. Achieve regional sales objectives by coordinating sales teams, developing successful strategies and servicing accounts to strengthen business relationships throughout the territory.
- Analyzed sales and marketing data for improved strategies.
Regional Sales Manager
Trident Orthopedics
03.2012 - 07.2023
- Cultivated profitable trauma sales distribution networks throughout Florida, negotiated IDN/IHN supplier agreements, converted new surgeons through sales presentations, surgical case coverage, quarterly resident labs and journal club meetings.
- Coordinated trauma product launches, while fostering new relationships with champion surgeons for IP and new product development.
- Team building includes recruitment, coaching and retention of sales force.
- Consistently contributed 2 million of distributor’s annual sales revenue of 4 million.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
Regional Sales Manager
Biomet / Orthofix / SpineNet
07.2009 - 03.2012
- Managed, developed and maintained effective relationships with C Suite management, account executive team and clientele regularly. Presented and negotiated with C level executives in hospitals and surgery centers. Executed Company sales strategy by meeting and exceeding sales goals. Attended trade shows and conferences regularly for medical device industry.
- Monitored sales performance based on defined key performance indicators (KPI), conducted quarterly strengths, weaknesses, opportunities and threats analysis. Facilitated surgeon to surgeon visitations including local and regional marketing initiatives.
- Directed a team of six sales executives that achieved and delivered annual sales revenue growth of 29% year-over-year from 2009 (4.4 million) to 2011 (6.9 million) of three product lines (ortho recon, trauma and spine).
Area Sales Manager
Zimmer
08.2006 - 07.2009
- Led sales region to increase sales and boost team morale.
- Exceeded company objectives by building, directing, and motivating high-performing sales team of seven top tiered sales executives, specializing in orthopedic recon, trauma, biologics and capital equipment sales.
- Under my supervision, the sales force elevated territory revenues growth from 2 million to 6.5 million in a period of 18 months and sustained market share during my tenure with the company.
- Increased operational efficiencies by 25% via the restructuring of inventory and case coverage logistics.
Sales Representative
Wright Medical / Orthofix
02.2003 - 08.2006
- Successfully prospected new business with Orthopedic Surgeons and Neurosurgeons using a solution based sales approach
- Specialized in the sale and intraoperative support of total joint recon, trauma, osteobiologics, external fixators and bone stimulators
- Developed niche pediatric Orthopedic Surgeon clientele by positioning cutting edge Orthofix limb deformity technology
- Cultivated new sports medicine and wound care business with breakthrough Wright Medical product Graft Jacket, allowing me to exceed biologics sales quota by 13% each year
Sales Representative
Johnson & Johnson - DePuy Spine
05.2001 - 02.2003
- Sold comprehensive spine systems specializing in adolescent idiopathic scoliosis, trauma, adult cervical and thoracolumbar deformities.
- Responsible for the sales and growth of autogenous growth factor bone graft portfolio.
- Effectively presented and sold Spinalogic external bone stimulators and Brain Lab computer assisted surgery CAS platforms.
- Successfully negotiated exclusive consignment of Vertigraft-Allograft Cervical Interbody for Holy Cross Hospital and North Broward Hospital District, as well as bulk purchases of Cellect Cell Retention Systems, I/C Graft Chambers and Harvest Technology PRP centrifuge machines.
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
Co-Founder
ByeByeNOW.com
Fort Lauderdale, FL
02.1998 - 04.2000
- Designed and launched pre-IPO multimedia travel and entertainment company ByeByeNOW.com.
- Creative lead for the award-winning travel web site.
- Played key role in product development and raising 50 million in pre-IPO venture capital.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Five-year revenue forecast was $500 million.
- January 2000 – Twelve-time Emmy Award winning NBC Executive Guy Pepper signs on as BBN’s new CEO.
- June 2000 - TV personality Regis Philbin signs on as BBN’s celebrity spokesperson.
- November 2000 - BBN wins Microsoft Industry Solution Award at Comdex.
Education
Bachelor of Arts - Business Communications - Public Relations
Barry University
Miami, FL06.1996
Skills
- Sales / Business Development
- Team Leadership
- Trainer / Coach
- Customer Service
- Contract Negotiations
- Communication Skills
- Ability to Multitask
- Critical Thinking and Problem Solving
Accomplishments
Awards
Trident Orthopedics
2017 - MVP Award - New Orleans, LA – Fishing Trip
2018 - MVP Award - Aspen, CO – Ski Trip
2020 - MVP Award - Park City, UT – Ski Trip
2021 - MVP Award - 2021 Ford F-150 Lariat 4x4
Biomet
2010 & 2011 - Quota Busters Club Award
Zimmer
2007 & 2008 - Area Sales Manager of the Year Award
2007 & 2008 - Product Trainer of the Year Award
Wright Medical / Orthofix
2004 - Top Producer Award
ByeByeNOW.com
2000 - Microsoft Industry Solution Award - “Best CRM Portal Solution” - Onyx Software - Comdex - Las Vegas, NV
Certification
Microsoft Certified - Office 365
Interests
Basketball
Fishing
Piano
Entertaining
Travel
Biography
Raised in the east Fort Lauderdale area, with deep roots in the medical community, my interests include golfing, fishing, basketball, entertaining, travel and playing the piano. Married for 18-years with my wife, Myka Staryk Monson, who has a successful career as a Vice President with ZRS Residential and is President of the South Florida Apartment Association. We have one son, Bode Aidan, who is seeking an advanced diploma while attending West Boca High School. Our family enjoys annual travel to Europe or other cultural destinations.
Timeline
Director of Trauma - Florida
CarboFix
08.2023 - Current
Regional Sales Manager
Trident Orthopedics
03.2012 - 07.2023
Regional Sales Manager
Biomet / Orthofix / SpineNet
07.2009 - 03.2012
Area Sales Manager
Zimmer
08.2006 - 07.2009
Sales Representative
Wright Medical / Orthofix
02.2003 - 08.2006
Sales Representative
Johnson & Johnson - DePuy Spine
05.2001 - 02.2003
Co-Founder
ByeByeNOW.com
02.1998 - 04.2000
Bachelor of Arts - Business Communications - Public Relations
Barry University
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