Business Analytics graduate with expertise in marketing data visualization, campaign evaluation, and business intelligence. Skilled in SQL, Power BI, Tableau, GA4, and Salesforce, with a proven ability to translate complex datasets into actionable insights that drive strategy, optimize performance, and support business growth. Strong academic foundation in data analytics with hands-on experience in building dashboards, forecasting, and ROI modeling.
SQL, GA4, Power BI, Tableau, ROI Analysis, Forecasting, KPI Development, Competitive Analysis, Salesforce, ActiveCampaign, Pipeline Management, Lead Attribution, Market research, Campaign Evaluation, Strategic Planning