Summary
Overview
Work History
Education
Skills
Generic

Gavin Wiggins

Vail,AZ

Summary

Driven Area Sales Manager with over 10 years of industry experience and a proven record of success and sustained territory growth. 2019 Area Sales Manager of the Year for the Southwest Region and a founding member of the Sierra Nevada KEG Team, appointed to be the VIP expert four Region 4 and conduct trainings and presentations at Regional Meetings as well as the National Sales Meeting. An expert at building long-term partnerships with retailers and wholesaler personnel alike, regarded as THE preferred supplier in Tucson and Southern Arizona.

Overview

12
12
years of professional experience

Work History

Area Sales Manager - Southern Arizona

Sierra Nevada Brewing Co
Tucson, Arizona
06.2016 - Current
  • 2019 Area Sales Manager of the Year - Southwest Region
  • Inaugural Member of Sierra Nevada KEG Team (data analysis, report template building, trouble-shooting, training other Sales personnel in VIP)
  • Wholesaler Management

-Managed weekly Distributor inventory and built orders based on SKU ROS, previous year's sales, chain programs

-Managed POS inventory and ordering including neons, glassware, custom signage, tap handles, program POS, display pieces, repack materials, etc...

-Created, pitched, managed and recapped Incentive Programs for Distributor sales personnel that aligned with company goals and focus periods

-Conducted Annual Business Planning meetings, Quarterly meetings, Distributor Sales Reps trainings and Team Happy Hours

  • Called on all Classes of Trade from Indy Liquor to bars and restaurants, chain grocery, chain convenience, casinos, resorts, venues, On-Premise chains etc...
  • Delivered long-term, sustainable Territory growth; +12% volume from 2017 -2021
  • Built lasting relationships with clients and wholesale partners through outstanding customer service and "lead from the front" mentality.

Sales Representative

Golden Eagle Distributors
Tucson, Arizona
09.2013 - 06.2016
  • Managed route of 100+ accounts including primarily On-Premise but also Chain grocery (Whole Foods, Sprouts, AJ's), resorts and even a private high school.
  • Sold portfolio of dozens of brands including ABI products, local and regional Craft breweries, wine, spirits and non-alc.
  • Conducted promos, samplings, staff trainings and beer and wine dinners with accounts and worked beer festivals and wine/spirits events.
  • Hired and trained Part-Time Promotion Interns

Quality Control Merchandiser

Golden Eagle Distributors
Tucson, Arizona
02.2013 - 09.2013
  • Restocked and rotated beer inventory at Key Accounts (primarily Walmart, Kroger, Safeway).
  • Built and sold in displays including utilizing POS
  • Delivered hot-shot orders to accounts
  • Worked with my designated Sales Reps to identify Inventory and Quality issues at account level

Beer Specialist / Server

BJ's Restaurant And Brewhouse
Tucson, Arizona
07.2010 - 02.2013
  • Certified Beer Trainer for Broadway Tucson location
  • Certified Trainer for Servers and Bussers
  • 2012 Top 5 Finalist for National Employee of the Year

Education

Some College (No Degree) - Urban Planning And Development

University of Arizona
Tucson, AZ

Skills

  • Wholesaler Management
  • Inventory Management
  • Incentive and Chain programs Management
  • VIP/KARMA Expert
  • Nielson/IRI Data Analysis
  • Excel, Powerpoint, Power BI, Microsoft Software Suite
  • Live Presenting and Virtual Presenting
  • Negotiating and Selling Skills
  • Building Long-term Relationships
Gavin Wiggins