Summary
Overview
Work History
Education
Skills
Timeline
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Gay Beth Abrams

Beverly Hills,CA

Summary

Dynamic leader with a proven track record at Abrams Artists Agency, adept in crisis management and social media strategy. Excelled in rebranding, enhancing brand visibility, and spearheading communications, resulting in significant media coverage. Skilled in project management and team collaboration, demonstrating exceptional organizational and communication abilities.

Overview

48
48
years of professional experience

Work History

Commercial Producer

McCaffrey and McCall
10.1976 - 04.1985

Planned and implemented the production of TV and Radio commercial for clients such as Exxon Corporation, Pfizer, ABC Entertainment, Air Canada and Hertz Rental Cars.

Director of Communications

Abrams Artists Agency
06.2014 - 10.2018

Spearhead rebranding and enhance brand visibility. Research and hire outside Public Relations firm to partner in development and execution of branding plan.


Responsible for both internal and external communications for both the New York and Los Angeles offices of a talent agency.


Developed and executed plans and build out for move to new Los Angles corporate office that aligned with rebranding strategy.


Developed strategy for internal and external corporate communications plans and integrate media relations campaign development and execution.


Create partnerships with event organizers for speaking and panel opportunities for company leaders.


Revamped and create enhanced website content as part of rebranding strategy.


Increased media coverage through targeted press releases.


Led successful plan to develop and build a digital influencer department.







Volunteer and Activist

Political Campaigns
01.1990 - 08.2024

Upon moving to Los Angeles from New York for family business reasons, I also became a mother. Circumstances led me to be a full time mom yet I stayed active as a member of Planned Parenthood, a very active member of my children's PTA and began advocating for reform to our education system. I volunteered for many Democratic campaigns including Bill Clinton, volunteered for Election Protection in Las Vegas during Bush/Kerry, Obama primaries and both Presidential campaigns phone banking, canvassing in CA and also traveling to Texas and Florida going door to door, canvassed for Hillary Clinton in Reno, and texted, phone banked and canvassed in Las Vegas for Biden. Leading up to the 2020 election, an associate and I presented a rebranding campaign for the DNC. Regretfully it did not move forward however we went on to work for a grass roots consortium in Los Angeles creating campaigns, messaging and ads for Biden Campaign. Two digital ads targeting youth were eventually used. In 2020, I also volunteered to text, phone bank and canvass for various Democratic candidates locally and country wide. I traveled to Washington DC the day after Trump was inaugurated for the Women's March. I am a member of The Women's Political Committee, a state and federal PAC focused on electing viable female candidates that represent the PAC's progressive values. Most recently I am part of a small grass roots organization called bhforchoice. BHforchoice is comprised of 4 women including me that have been advocating for close to one year demanding an investigation and transparency regarding why a legal abortion clinic was shut down before it even opened. We accessed public records which indicated the abortion clinic was shut down as a result from non resident anti abortion extremists pressuring the clinic's landlord and the City of Beverly Hills. Our advocacy has kept the story in the public eye. We have been successful by continuing to pressure our City Council for answers and highlight and share the controversy through the media. We are still demanding answers.

Education

Bachelor of Arts - Psychology

Brooklyn College of The City University of New York
Brooklyn, NY
05.1976

High School Diploma -

Sheepshead Bay High School
Brooklyn, New York
06.1972

Skills

  • Social Media Strategy
  • Crisis Management
  • Internal Communications
  • Project Management
  • Campaign coordination
  • Calendar Management
  • Brand Messaging
  • Problem-Solving
  • Time Management
  • Problem-solving abilities
  • Multitasking
  • Reliability
  • Excellent Communication
  • Organizational Skills
  • Team Collaboration
  • Effective Communication
  • Relationship Building
  • Written Communication
  • Event Coordination

Timeline

Director of Communications

Abrams Artists Agency
06.2014 - 10.2018

Volunteer and Activist

Political Campaigns
01.1990 - 08.2024

Commercial Producer

McCaffrey and McCall
10.1976 - 04.1985

Bachelor of Arts - Psychology

Brooklyn College of The City University of New York

High School Diploma -

Sheepshead Bay High School
Gay Beth Abrams