Gayla Hilton

• Led engineering efforts to support geo partners with 100+ campaigns, overseeing onboarding, story creation, work prioritization, QA processes, and partner reviews for timely delivery.
• Managed a process and engineering team to reduce professional service expenses, bringing the production build of site campaigns in-house. Achieved 100% delivery of over 178 executions, improving from 95% and 89% in August and September.
• Enhanced Nike's campaign management efficiency globally by implementing streamlined processes, improving team coordination, and optimizing resource allocation for targeted outcomes across 100+ campaigns.
• Spearheaded the Orthogonal Lane testing discovery and developed a testing plan for the Go-To-Market team, enabling digital teams to conduct multiple AB tests within a specific location and understand planning and implementation.

• Led the Podium Design System (Nike's unified digital design system), guiding the team in developing 20+ components for Nike's digital platforms, creating a comprehensive Design Language for consistency across Apps, Web, and Enterprise tools.
• Introduced the Podium Design System site to support the Nike Design System community, facilitating understanding and collaboration; in addition to developing the Podium Telemetry Engine for monitoring adoption across over 10 digital teams which overall improved customer experiences across Nike.com.
• Managed the Podium roadmap, collaborating with product teams to deliver more than 20 design system components, fostering flexibility across Nike's digital products.
• Led a cross-functional team in defining the mission and vision of the Podium design system, establishing a unified direction. This effort fostered enhanced team alignment and collaboration, contributing to the successful of over 8 redesigns across 10 digital teams.
• Created and conducted the Podium NPS survey, performing quarterly evaluations and communicating the results to both leadership and digital teams. Emphasized a dedication to continuous improvement, thereby providing support to the design system community to improve customer experiences on Nike.com.

• Oversaw the redesign of Reviews on all Product Detail Pages (PDP) during the transition from one vendor to another. This enhancement significantly improved the customer experience on the PDP, leading to an increase in reviews across all PDPs on Nike.com.
• By Incorporating a more agile process, I propelled the PDP Development teams velocity from a one-week sprint and a capacity of less than 25 points to doing two-week sprints and capacity of 130 points, a trade from 50% longer Sprint for 5x capacity.
• Created PDP Feature Map & Spec Sheet, this was instrumental and extremely crucial in pointing out that we had analytic tags missing. This led to the creation of over 60 stories to add tagging across the PDP. Not only did this help find a major miss but once missing tags were identified we completed all the critical & major stories within 12 weeks.
• Oversaw the implementation of analytics tagging on Product Detail Pages (PDP) to facilitate AB testing, ensuring continuous refinement of the PDP. This strategic approach aimed to enhance consumer understanding of our products, ultimately driving improved engagement, and increasing the likelihood of successful purchases.

• Improved mobile checkout experience during the mobile checkout optimization project enabling checkout conversion in the US of +10% and $14 million in annualized revenue and +4.7% and annualized Increase of $3 million in the EU
• Developed the Checkout Feature Map, which served as a working model in the Metrics Playbook training for Product Managers across Nike.com, offering inspiration and practical insights.
• Facilitated collaboration among stakeholders and oversaw the Checkout and Cart backlog, introducing minor enhancements for core checkout and cart abandonment. The team observed a significant reduction in cart abandonment, with more consumers completing their purchases.
• Evaluated and enhanced the Checkout Platform through extensive audits and benchmark analyses of competitor e-commerce sites across Desktop, Tablet, and Mobile platforms. The assessment included registration processes, cart edits, address validation, checkout page count, and identification of best practices, guiding our efforts to enhance the checkout user experience.

• Drove the cross-team completion of the 6.5M dollar Vendor Drop Ship, Fulfillment and new Order Management System project which included the collection of Functional, Non-Functional requirements across multiple technical business and engineering teams.
• The 8M dollar Point of Sale (POS) project – Provided a new POS software solution for Fred Meyer Jewelers business through and an Incremental/Agile process to create a specialized solution that incorporated a centralized database which was deployed to 300+ stores to assist with customer resource management, retail sales, reporting, repairs, special orders, and supply chain management.

• Managed end-to-end client engagement for 40+ manufacturing accounts, acting as a dynamic liaison to address inquiries, coordinate service implementations, and oversee project management. Collaborate daily with the sales team to align clients' business objectives with service requirements, ensuring tailored and responsive support throughout the partnership.

• Developed ROI justification model through sales referral tracking and competitive business site analysis. This Web metric was used for sites to determine customer use of the customized tool sets. Site redesign resulted in a 54% increase to OEMs and retailers and a 500% increase in utilization of the retail store locator tool.
• Developed and executed Internet marketing strategies for Intel brand markets. Defined, implemented, and maintained the sales-enablement tool on the Where to Buy website on Intel.com. Functional areas of accountability spanned project management, team leadership, design, and agency/vendor relationship management.

• Managed the Technologies and Research and About Intel sites including the Intel Museum, Jobs at Intel, Intel Press, and others. Teamed with stakeholders, coordinated internet marketing activities, and ran an international forum to facilitate efforts.
• Forged a productive relationship between two highly competitive and spirited groups to deliver a more consistent and productive experience for intel.com visitors coming to the site – Technologies and Research. This project led to the cleanup of over 100 pieces of content.
• Assumed management of the Intel Museum site in response to their need for Web expertise and guidance. Managed the definition and implementation of new templates and site structure. Facilitated EOL activities (from 529 to 111 pages). Reduced the cost of the overall migration of the site by $39K and created a support model that was less expensive.

• Oversaw enterprise product content and devised operations strategy for Intel's business marketing website, enhancing user experience and fostering increased engagement among internal IT employees and managers.
• Led Intel Business Computing site operations, facilitating successful technical platform migration and Business Process Reengineering. This optimized efficiency and aligned the site with business objectives.
• Formulated survey questions and implemented a content feedback tool to collect customer input about IT@Intel content, actively enhancing customer engagement and satisfaction by implementing targeted improvements.

Certified Scrum Product Owner (SAFe)

Design Thinking (LUMA)

Web Design

Project Management courses (PMI, corporate)

Business Analyst courses (IIBA& B2T)