GAYLE DAWSON-WILLIAMS
Mobile
Summary
Dynamic greenhouse professional with a proven track record at Gothic Arch Greenhouses and Wisconsin Greenhouse Company, excelling in supply chain optimization, project management, and research-driven marketing. Adept at leveraging data-backed choices and effective communication to enhance both sales and operational efficiency, and drive project success. Recognized for developing innovative marketing strategies that significantly increased brand exposure, while ensuring manageable corporate growth.
Overview
11
11
years of professional experience
Work History
Logistics Director
Wisconin Greenhouse Company
Madison
08.2022 - 03.2025
- Coordinated shipping schedules with suppliers and transporters for timely deliveries.
- Developed logistics strategies to optimize supply chain efficiency and reduce delays.
- Collaborated with sales teams to align logistics with customer demands and expectations.
- Implemented software systems for tracking shipments and improving operational workflows.
- Worked collaboratively with customers and staff at various levels.
- Created reports to track shipment progress, delivery times, and costs associated with transport.
- Developed new product lines, new branding opportunities, and a new brand subsidiary.
- Negotiated vendor contracts for the subsidiary brand.
- Managed data creation, data transfer, and website development for two new subsidiaries.
Director of Logistics
Gothic Arch Greenhouses, Inc.
Mobile
06.2018 - 08.2022
- Oversaw logistics and project planning operations, from preliminary contract review through final acceptance of finished work, directing and streamlining communication with contractors, architects, engineers, trades, clients, vendors, 3PLs, and freight carriers, by creating and implementing order flow management systems, and maintaining an efficient and informed supply chain to enable projects to meet their deadlines.
- Negotiated and administered contracts with prime contractors, subcontractors, government entities, trades, freight carriers, and clients to ensure that all fulfillment expectations, budgetary guidelines, specifications, and timelines are clearly defined, assigned to the proper party, and met by my project management plan.
- Researched new technologies, legislation, industry trends, suppliers, and product lines, comparing developments with current product offerings and customer needs to determine and drive new strategies, areas of sales opportunity, savings, and innovation.
- Developed and managed marketing campaigns for digital and print media by creating graphics, original written content, and marketing plans to build exposure across multiple social media platforms (including Facebook, Twitter/X, Instagram, Pinterest, and Google for Business), as well as print media.
- Worked directly with clients via email, video conference, and phone to provide quotes for merchandise and services, to help design growing systems and structures, to plan site preparation, and to establish installation plans.
- Provided technical support, assisted with grant applications, and administered warranties.
- Lead e-commerce website development with an off-site web development team by researching and implementing SEO and SERP best practices, maintaining over 10,000 individual item listings with unique product descriptions, technical specifications, and copy geared toward conversion.
- Implemented an internal tracking and reporting system to maintain accuracy in sales data, customer care, and project completion.
Special Projects Manager
Folker's Window Company
Pensacola
10.2015 - 05.2018
- Oversaw scheduling of sales appointments, installation crew, service team, supplemental materials, and equipment using map-based scheduling plans to minimize company vehicle wear and tear, utilize employee time wisely, and budget equipment rentals most effectively.
- Designed, created, and tracked results of printed sales materials and brochures, email and direct mailer campaigns, social media content and ads, and television advertising campaigns, including scripts, content, and graphics, to determine the best approach to optimize ROI.
- Coordinated charity event and trade show presentations with sales staff by developing custom presentation materials based on industry trends to drive customer interest and sales opportunities.
Business Manager
Antiques and Estates Mobile
Mobile
10.2013 - 06.2015
- Managed purchasing operations by sourcing overseas vendors and available local estates to purchase, negotiating all aspects of sale (including contracts, overseas imports and customs clearing, and pickup of merchandise), and set retail pricing based on market research to establish a successful new business.
- Inventory and sales management were tracked by a management system I created which automated pricing utilizing exchange rates, shipping costs, tariff rates, and other fluctuating variables to accurately predict dead-stock values and report inventory movement and sales to multiple vendors.
- Established a cohesive brand image by photographing, creating graphics and ad copy, and implementing advertising campaigns for estate sales, in-store and online events, social media, and email newsletters to launch a new enterprise in an untapped market area.
Skills
- Sales & Marketing Leadership
Marketing Strategy & Digital Marketing: Expertise in developing and managing campaigns for digital and print media, including social media management across platforms like Facebook and Instagram
Search Engine Optimization: 10 years of experience in SEO and SERP best practices to drive conversion and web presence
Content & Brand Growth: Professional copywriting abilities, content creation, and campaign development focused on building exposure and lead generation
Market Engagement: Specialized in customer engagement, product marketing, and coordinating in-person sales events and trade show presentations
Operations & Supply Chain Management
Logistics & Freight: Over 10 years of experience in logistics management, including international freight forwarding, 3PL coordination, and managing ground transport at national ports
Supply Chain Oversight: Mastery of procurement, inventory management, and order fulfillment to prevent overstock and minimize shortages
Operational Planning: Expertise in logistics strategy development, project planning, and job site support specifically for greenhouse products and services
Purchasing Management: Extensive background in sourcing vendors, negotiating all aspects of sales, and managing international imports and customs clearing
Technical Design & Software Proficiencies
Graphic Design Suite: 10 years of professional experience in Adobe Illustrator, InDesign, and Photoshop for creating catalogs, sales guides, and corporate artwork
Technical Drafting: 10 years using AutoCAD for blueprint analysis and designing specialized growing systems and structures
Business Tools: Expert-level use of the Microsoft Office Suite (10 years) and Salesforce (6 years) for CRM and data management
Team Management Software: 5 years of experience utilizing MarketSharp for team and project coordination
Business Strategy & Financial Analysis
Financial Oversight: Proficient in budgeting, P&L management, and ROI analysis to optimize marketing spend and company resources
Strategic Planning: Skilled in contract negotiation with government entities and prime contractors, ensuring all technical specifications and timelines are met
Data-Driven Decision Making: Expertise in market research analysis, pricing structures, and business performance analysis to drive innovation and savings
Professional Core Competencies
Analytical Thinking & Problem Solving: Proven ability to manage complex projects from start to finish through list-making and rigorous data analysis
Legal & Technical Writing: 4 years of paralegal experience, providing a strong foundation for technical writing and contract administration
Communication: Effective communication skills for streamlining dialogue between architects, engineers, contractors, and clients
References
References available upon request.
Timeline
Logistics Director
Wisconin Greenhouse Company
08.2022 - 03.2025
Director of Logistics
Gothic Arch Greenhouses, Inc.
06.2018 - 08.2022
Special Projects Manager
Folker's Window Company
10.2015 - 05.2018
Business Manager
Antiques and Estates Mobile
10.2013 - 06.2015