Gayle Wright
Account Executive
Las Vegas,US
Summary
Gayle Wright is a highly skilled professional with a diverse range of abilities, including problem-solving, project management, relationship building, innovation, and partnership. With over 18 years of experience in the trade show industry, Gayle has established herself as a trusted expert in ensuring successful events for clients and attendees alike. She is also a dynamic public speaker, captivating audiences with impactful in-person and virtual presentations at meetings and events. Sales Strategy and Planning: Developing and implementing effective sales strategies and plans to drive revenue growth and achieve sales targets. Collaborate with the senior management team to align sales objectives with overall company objectives. Client Relationship Management: Building and maintaining strong relationships with key clients and accounts. Proactively engage with clients to understand their needs, provide solutions, address any concerns, and ensure their satisfaction. Identify opportunities for upselling or cross-selling to existing clients to maximize revenue.
Overview
19
19
years of professional experience
Work History
Sales Manager
IPME
Compton, CA
08.2021 - Current
- New Business Development: Prospecting and identifying potential new customers and markets
- Actively pursue new business opportunities, conduct market research, and leverage your network to expand the customer base
- Presenting the company's products and services, negotiating contracts and pricing, and closing deals to secure new accounts
- Sales Process Optimization: Continuously improving and optimizing the sales process to enhance efficiency and effectiveness
- This includes evaluating existing sales methodologies, tools, and systems, and making recommendations for improvements
- Works closely with cross-functional teams, such as marketing and operations, to ensure seamless coordination and smooth execution of sales initiatives
- Sales Forecasting and Reporting: Generating accurate sales forecasts and providing regular reports on sales performance to senior management
- Analyze sales data, track key metrics, and identify trends or patterns to inform decision-making
- Help in developing sales strategies, allocating resources effectively, and monitoring progress towards targets
- Market Intelligence and Competitor Analysis: Staying updated on industry trends, market conditions, and competitor activities
- Gather market intelligence, monitor competitor strategies and offerings, and identify areas for differentiation
- Building and Managing Client Relationships: Cultivating strong relationships with existing clients by understanding their needs, providing exceptional customer service, and acting as their primary point of contact for all inquiries, requests, and issues related to our products and services
- Sales and Revenue Generation: Identifying new sales opportunities within your assigned accounts and actively pursuing them to achieve sales targets
- Involves conducting thorough market research, prospecting, and presenting our products and services to clients in a compelling manner
- Account Management and Growth: Developing strategic account plans to maximize client retention and satisfaction
- Includes analyzing account performance, identifying upsell and cross-sell opportunities, and implementing strategies to expand business within existing accounts
- Collaborate closely with cross-functional teams, such as marketing and operations, to ensure customer success and drive growth
- Product Knowledge and Consultation: Becoming an expert in Brumark's product offerings, including flooring solutions and related services
- Provide consultative advice to clients, understanding their specific needs, recommending suitable products, and offering solutions tailored to their requirements
- Involves staying updated on industry trends, attending product trainings, and continuously expanding your knowledge base.
Sales Account Manager
Brumark
11.2018 - 07.2021
- Order Management and Coordination: Collaborating with internal teams, including operations and logistics, to ensure timely order fulfillment and delivery to clients
- Oversee the order process from start to finish, including order entry, monitoring inventory availability, coordinating logistics, and addressing any issues or delays that may arise
- Attention to detail and effective communication with both clients and internal stakeholder
- Team Management: Overseeing and managing a team of exhibitor services representatives, providing guidance, training, and support to ensure the delivery of exceptional service to exhibitors
- Setting performance goals, conducting regular performance evaluations, and fostering a positive and collaborative team culture
- Event Planning and Coordination: Collaborating with event organizers, exhibitors, and internal teams to plan and coordinate all aspects of exhibitor services for trade shows and events
- Including reviewing exhibitor requirements, managing exhibitor orders, coordinating booth setups, and ensuring the smooth execution of logistical operations
- Customer Relationship Management: Building and maintaining strong relationships with exhibitors, serving as the main point of contact and addressing their needs and inquiries throughout the event planning process
- Providing timely and accurate information, resolve issues, and strive to exceed exhibitor expectations
- Exhibitor Services Support: Providing support and assistance to exhibitors in areas such as booth design, electrical and technical services, shipping and logistics, and general event information
- Offer guidance and recommendations to exhibitors, ensuring they have a positive and seamless experience before, during, and after the event
- Problem Resolution: Proactively identifying and resolving exhibitor issues and concerns, leveraging strong problem-solving skills and resourcefulness
- Working closely with cross-functional teams and vendors to find effective solutions and mitigate any potential disruptions to exhibitor services
- Process Improvement: Continuously evaluating and improving exhibitor service processes and procedures to enhance efficiency and effectiveness
- Identify areas for improvement, streamline workflows, and implement best practices to optimize the exhibitor experience and maximize customer satisfaction
- Meeting Coordination and Documentation: Organizing and facilitating board meetings, including preparing and distributing meeting agendas, coordinating logistics, and ensuring timely communication with board members
- As the secretary, I am responsible for accurately documenting meeting minutes and creating comprehensive records of discussions, decisions, and action items
- Board Communication and Correspondence: Serving as a primary point of contact for board members, you will be responsible for disseminating important information, announcements, and updates
- I assist in managing board communication channels, including email correspondence, official letters, and other forms of communication
- Governance and Compliance: Assisting in ensuring adherence to the EDPA's bylaws, policies, and procedures
- I work closely with the board to maintain compliance with legal and regulatory requirements, as well as internal governance standards
- This includes assisting with board elections, maintaining official records, and facilitating the execution of board resolutions
- Documentation and Recordkeeping: Maintaining accurate and organized board records, including meeting minutes, agendas, bylaws, policies, and other essential documents
- I am responsible for creating and managing a centralized repository for easy access and retrieval of board-related information
- Board Support and Resource Management: Providing administrative support to board members, including scheduling meetings, coordinating board member onboarding, and assisting with boardrelated initiatives
- I ensure that board members have the necessary resources, materials, and information needed to fulfill their roles effectively
- Collaborative Engagement: Collaborating closely with other board members, committees, and chapter leaders to foster a cohesive and productive board environment
- I actively contribute to board discussions, share insights, and support the collective decision-making process.
Exhibitor Services Manager
Freeman
Las Vegas, NV
09.2004 - 01.2018
- Sponsorship Strategy: Developing and implementing a comprehensive sponsorship strategy to secure financial support from businesses and organizations that align with the mission and values of Women in
- Exhibitions
- Involves identifying potential sponsors, creating sponsorship packages, and establishing relationships with key stakeholders
- Sponsor Acquisition: Actively pursuing sponsorship opportunities by reaching out to potential sponsors, presenting the value proposition of partnering with Women in Exhibitions, and negotiating sponsorship agreements
- Relationship Management: Building and nurturing strong relationships with sponsors to foster long-term partnerships
- Serve as the main point of contact for sponsors, ensuring their needs and expectations are met throughout the sponsorship cycle
- Sponsorship Activation: Collaborating with internal teams and sponsors to activate and maximize the benefits outlined in sponsorship agreements
- Involves coordinating sponsor recognition at events, facilitating branding opportunities, and ensuring sponsor deliverables are met
- Works closely with event organizers and marketing teams to integrate sponsorships seamlessly into Women in Exhibitions' activities
- Sponsorship Tracking and Reporting: Implementing systems to track sponsorship agreements, payments, and benefits
- Maintains accurate records of sponsorships, prepare regular reports on sponsorship activities and outcomes, and provide updates to the Women in Exhibitions leadership team and sponsors.
Education
Bachelor of Science (BS) - Criminal Justice and Corrections
The California State University
Hayward, CA06.2004
Associate of Arts and Sciences (AAS) - Criminal Justice/Law Enforcement Administration
Diablo Valley College
Skills
- Strategic Planning
- New Business Development
- Marketing Strategy
- Vendor Management
- Account Management
- Sales Strategy Development
- Rapport and Relationship Building
- CRM Software
- Sales Engagement Techniques
- Proposal Development
- Resolution-Oriented
- Negotiations Expert and Strong Deal Closer
- Pipeline Management
- Excellent Communication Skills
- Complex Project Negotiations
- Sales Operations
- Exceeds Sales Goals
- Goal Setting
- Sales Presentations
- Market Research
- Recruiting and Hiring
- Key Account Management
- Social Media Savvy
- Product and Service Sales
- Lead Generation
- Salesforce
- Relationship Building
- Sales Territory Growth
- Brand-Building Strategies
- Analytical Problem Solver
- Verbal and Written Communication
- Market and Competitive Analysis
- Persuasive Negotiations
- KPI Tracking
- Direct Sales
- Sales Expertise
- Operations
- Product and Service Management
- National Account Management
- Prospecting Skills
- Strategic Account Development
- Client Relationship Management
- Product Knowledge
- Territory and Account Management
- Sales and Market Development
Accomplishments
- Developed relationships with 25+ new clients and typically exceeded sales goals by 5%.
- Skills budgeting
- Contract management
- Customer relations
- Event management
- Leadership
- Public
- Speaking
- Sales Management
- Customer Relationship Management (CRM)
- Project Management
- Project Estimation
Additional Information
- EDPA Las Vegas - Board Member - Secretary
- Women in Experiential - Committee Member - Sponsorships and Social Media
- Junior League of Las Vegas - Committee Member - Special Events
Affiliations
*EDPA Las Vegas
*Secretary
*2022 - Present
*Women in Exhibitions
*Committee Chair - Sponsorships
*2022 - Present
*Junior League of Las Vegas
*Committee Member - Special Events
*2022 - Present
Timeline
Sales Manager
IPME
08.2021 - Current
Sales Account Manager
Brumark
11.2018 - 07.2021
Exhibitor Services Manager
Freeman
09.2004 - 01.2018
Bachelor of Science (BS) - Criminal Justice and Corrections
The California State University
Associate of Arts and Sciences (AAS) - Criminal Justice/Law Enforcement Administration
Diablo Valley College
Similar Profiles
Gayle WrightGayle Wright
Sales Manager at ipmeSales Manager at ipme
Favour OnyejuluwaFavour Onyejuluwa
Associate Product Manager at IPME - Irish Product Management & EntrepreneurshipAssociate Product Manager at IPME - Irish Product Management & Entrepreneurship
SARA WEATHERSPOONSARA WEATHERSPOON
Deposits and Disputes Specialist at USAA Federal Savings BankDeposits and Disputes Specialist at USAA Federal Savings Bank