Gazi Abrar Ahmed
Metuchen,United States
Summary
Results-driven Product Marketing and Trade Marketing Manager with over 11 years of experience in the consumer electronics industry. Expertise in brand strategy, go-to-market (GTM) execution, trade marketing, and retail distribution. Proven success in launching new products, driving category growth, and optimizing marketing strategies to enhance brand positioning, and profitability. Adept at leveraging market research, competitive benchmarking, and consumer insights to drive revenue growth.
Overview
14
14
years of professional experience
Work History
Business Development and Operations Manager
The Context Shop
, United States
05.2023 - Current
- Spearheading the development of a vinyl record wholesale business through optimized pricing strategies and streamlined operations.
- Develop and analyze business reports, delivering actionable insights for strategic decision-making.
- Manage financial forecasting and reporting, supporting leadership with data-driven projections.
- Transformed existing POS system into a comprehensive sales and inventory management tool, enhancing tracking and reporting capabilities.
- Implemented automated employee time tracking and payroll systems, ensuring accurate weekly processing via Gusto.
- Ensured seamless POS functionality, enhancing transaction flow and operational efficiency.
- Established structured customer ledger system for improved payment tracking and account management.
- Manage daily operations to ensure efficient workflow across departments.
Brand Manager
RANGS eMART
Dhaka, Bangladesh
09.2019 - 09.2022
- Oversaw entire refrigerator category, managing both global and local brands.
- Launched new brands, including Hitachi, Hisense, and Panasonic, expanding market share.
- Directed pricing, promotion, and distribution strategies for existing and new products.
- Created trade and consumer promotions to drive sales growth and enhance market position.
- Supervised marketing team to ensure effective execution of above-the-line and below-the-line activities.
- Relaunched Toshiba brand with a new product line, optimizing stock management during transition.
- Achieved 160% sales growth in quantity within one year for Hitachi refrigerator launch.
Manager - Product Planning (TV / AV Business)
Samsung Electronics
Dhaka, Bangladesh
10.2017 - 08.2019
- Managed Samsung TV and AV business in Bangladesh, enhancing brand value and market share.
- Oversaw four national distributors to drive sales performance and strengthen partnerships.
- Supervised purchase, sales, and inventory operations, optimizing stock management strategies.
- Conducted product benchmarking, pricing, and competitive analysis to inform strategic decisions.
- Developed monthly consumer promotions and seasonal campaigns to achieve growth targets.
- Contributed to annual marketing plans, integrating ATL, BTL, digital, and PR communication strategies.
- Successfully launched largest LED TV campaign during 2018 FIFA World Cup, achieving 180% sales growth.
- Introduced QLED, N & R Series TVs, promoting upselling and market shift towards larger smart TVs.
Assistant Manager - Product
Singer Bangladesh Ltd
Dhaka, Bangladesh
07.2016 - 09.2017
- Managed product life cycle, purchasing, sales, and inventory for assigned items.
- Launched new products and brands, expanding kitchen and small appliances portfolio.
- Oversaw pricing, promotion, and distribution strategies across all product lines.
- Supported retail teams with training and marketing materials to drive performance.
- Designed trade promotions for dealer channels to increase sell-through rates.
- Collaborated with marketing teams on ATL, TTL, and BTL communication strategies.
- Facilitated nationwide activation programs to improve consumer awareness of washing machines.
- Increased washing machine sales from 4K to 19K units within six years.
Product Officer
Singer Bangladesh Ltd
, Bangladesh
11.2011 - 06.2016
- Collected market sensing data to identify customer trends and competitive landscape.
- Analyzed consumer price index and product gaps to establish new product requirements.
- Negotiated with suppliers to secure optimal procurement prices and manage timely supply.
- Designed promotions and product packages to drive sales growth.
Education
Executive MBA - Marketing
BRAC University
Bachelor of Arts (BA) - BUSINESS STUDIES
Cardiff Metropolitan University
O'LEVEL - COMMERCE
SCHOLASTICA
Skills
- Analytical skills
- Inventory management
- Pricing strategy
- Market analysis
- Sales growth strategies
- New product introductions strategies
- Budgeting
Websites
Languages
- Bengali, Native or Bilingual
- English, Professional Working
Timeline
Business Development and Operations Manager
The Context Shop
05.2023 - Current
Brand Manager
RANGS eMART
09.2019 - 09.2022
Manager - Product Planning (TV / AV Business)
Samsung Electronics
10.2017 - 08.2019
Assistant Manager - Product
Singer Bangladesh Ltd
07.2016 - 09.2017
Product Officer
Singer Bangladesh Ltd
11.2011 - 06.2016
Executive MBA - Marketing
BRAC University
Bachelor of Arts (BA) - BUSINESS STUDIES
Cardiff Metropolitan University
O'LEVEL - COMMERCE
SCHOLASTICA
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