Gbadebo Taofeek Yusuf
Lecturer, Senior Writer
United Kingdom,Cardiff
Summary
- Talented Senior Copywriter and lecturer with 17 years of experience developing creative concepts and ideas for diverse clients. Skilled at driving full lifecycle of projects from concept development to quality deliverables on time and in alignment with strict specifications. Adept at analysis, planning and content development, blending superior writing and research skills to effectively target a wide range of audiences.
Overview
17
17
years of professional experience
28
28
years of post-secondary education
Work History
Senior Copywriter
RUN Studios
11.2017 - Current
- Write advertising copy designed to effectively reach customers in the appropriate target markets to promote products and services.
- Discuss products and services with clients to learn all the details and specifications to ensure the appropriate advertising methods and themes are used, maintaining 95% of client satisfaction.
- Lead a team of 10 and create content for internet, publication and broadcast media using creative concepts.
- Research what aspects will make products and services more appealing to customers to maximize the number of sales.
Copywriter
Robert Half
09.2012 - 10.2017
- Wrote persuasive copy for brochures, websites and advertisements to ensure customers were reached.
- Ensured budgets were maintained and that work was completed according to schedule.
- Utilized search engine optimization techniques and edited and revised content as needed, improving click conversion rates by 5%.
- Worked with art directors and account managers to create ideas and schedules that worked with the projects at hand.
Junior Web Content Writer
Creative Circle
06.2010 - 08.2012
- Communicated with clients to establish project requirements and followed editorial guidelines.
- Created original, engaging articles that were succinct, informative and easy to read.
- Worked with developers and other IT staff to address technical challenges in displaying content online.
- Created an average of 40 seasonally and regionally appropriate blog article content, collaborating with sales, marketing and analytics departments to identify business trends and extrapolate seasonally-relevant topics.
Education
Ph.D. - Applied Physics
Ladoke Akintola University of Technology
Nigeria Feb.2023 - Aug.2023
Master of Science - Physics
University of Ilorin
Nigeria 07.2005 - 08.2023
Bachelor of Science - Physics
University of Ilorin
Nigeria 03.1999 - 02.2003
Skills
- Language and tone customization
- Advertising trends review
- Web content creation
- SEO awareness
- Adobe Creative Cloud
- Associated Press (AP) Style
- Originality and creativity
- Organization
Conference Presentations
- “Advertising Writing: Creating for 54 Seconds,” Advertising Summit - (2021)
- The Future of Copywriting Conference - (2019)
- Advertising Assembly Annual 2018 - (2018)
Conference Attendance
- Seattle Interactive Conference - (2022)
- Content Marketing Conference, New York, NY - (2022)
- Advertising Week, New York, NY - (2021)
- Digital Branding Summit, Online - (2020)
Professional Affiliations and Memberships
- The American Society of Professional Copywriters - (2021)
- The Professional Copywriters' Alliance - (2019)
- American Association of Advertising Agencies - (2017)
Languages
English
Native or Bilingual
French
Limited Working
Websites
Hobbies and Interests
I enjoy writing both at work and at home. I have a blog that I write for weekly and I share information on recipes, DIY projects, fitness, healthy eating and other lifestyle topics. I also love swimming and running in my spare time to keep fit. Every month, I volunteer at a homeless shelter in my hometown.
Profession Relevant Skills
- Exceptional writing and editing skills that allow me to transform my ideas into writing that effectively communicates information to the appropriate audiences.
- Excellent listening skills that are helpful when listening to clients' objectives.
- Solid background in marketing that allows me to understand how product development, promotion and sales process works and how to strategically reach target customers.
- Outstanding creative thinking skills that are helpful for overcoming issues in writing and for coming up with new and innovative ideas.
- Strong customer service skills that allow me to communicate clearly and effectively with my clients and establish quality standards.
Timeline
Ph.D. - Applied Physics
Ladoke Akintola University of Technology
Feb.2023 - Aug.2023
Senior Copywriter
RUN Studios
11.2017 - Current
Copywriter
Robert Half
09.2012 - 10.2017
Junior Web Content Writer
Creative Circle
06.2010 - 08.2012
Master of Science - Physics
University of Ilorin
07.2005 - 08.2023
Bachelor of Science - Physics
University of Ilorin
03.1999 - 02.2003
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