Microsoft Office
Hi, I’m
Joanne Donn
Customer Experience Manager
Denver,CO
Be So Good They Can’t Ignore You
Steve Martin
Summary
20 years of motorcycle apparel product expertise with an emphasis on premium brands. Extensive experience with brand representation, retail management, customer service, product training, operations & project management. Proven track record in delivering high touch personal experiences, streamlining processes, dealership sales, merchandising & product training. Highly skilled at delivering strategic support, enhancing client satisfaction and achieving measurable business results.
Overview
20
years of professional experience
4
years of post-secondary education
Work History
REV’IT! Sport USADenver, CO
Retail Experience Manager
03.2022 - 10.2024
Job overview
- Sales Growth: Increased key account sales by 30% YoY through targeted strategies and customer engagement initiatives
- Product Training & Expertise: Trained North American sales teams (virtually and in person) in dealerships, enhancing product knowledge and alignment with brand goals. Provided an outstanding brand experience by giving personalized advice and an exceptional level of product knowledge. Maintained a comprehensive knowledge and understanding of past, current and future collections.
- Content Creation: Created a training website and comprehensive content library, produced 30+ in-house product videos cutting costs by 50% and improving dealer / salesperson education.
- Retail Operations: Contributed to flagship store setup with apparel merchandising, purchasing, planning & implementation, layout & design input, and operational processes. Onboarded and trained the Store Manager, Assistant Manager, and Sales Team on product lines and key technical brand details. Researched, purchased and set up Lightspeed XT Retail POS system
- Event Management & Sales: Successfully planned and executed a major Spring Collection Event for 75 attendees, managing all logistics. Presented product introductions at semiannual collection launches. Attended numerous consumer events, representing brand in sales & marketing activations.
- Cross-Functional Communication: Provided product feedback and addressed design inquiries to the product teams in the Netherlands. Collaborated with various departments to ensure alignment with company goals and objectives. Shared future product design ideas and feedback to provide improvements for future apparel development.
RevZilla.comDenver, CO
Showroom Manager
06.2021 - 03.2022
Job overview
- Operational Efficiency: Streamlined daily operations by optimizing workflow, enhancing service delivery, and creating processes to coordinate across three POS platforms
- Project & Team Leadership: Maintained communication across departments for seamless project execution and alignment with goals.
- Led merchandise planning, ordering, and layout during a 50% spike in foot traffic and revenue.
- Staff Development: Recruited and trained staff to handle increased demand, ensuring team readiness during a significant rise in customer traffic.
- Resource Management: Managed merchandise setup and layout adjustments, achieving high sales performance despite a 50% reduction in staff.
- Retail Operations: Contributed to design and layout of flagship store setup in Denver, CO.
RevZilla.com
Assistant Store Manager
08.2019 - 06.2021
Job overview
- Training: Assisted Store Manager in training and onboarding of new team members.
- Process/Policy: Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities. Assisted Store Manager in implementation of customer service and inventory policies. Developed a product management database to efficiently track inventory in the absence of dedicated software
- Merchandising & Inventory: Rotated merchandise and displays to feature new products and promotions. Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance. Supported the Store Manager in inventory management and optimizing layout strategy to enhance efficiency and accountability during stockroom audits.
- Customer Service: Walked through store areas to identify and proactively resolve issues negatively impacting operations. Resolved escalated customer issues effectively leading to improved customer satisfaction rates.
- Marketing Impact: Supported the Store Manager in creating social media content and maintaining timely updates for store promotions and signage.
RevZilla.com
Sales Associate
01.2014 - 08.2019
Job overview
- Sales Achievement: Consistently exceeded sales, revenue, and customer satisfaction goals through expert product knowledge and exceptional service. Increased sales revenue through effective product recommendations tailored to individual customers.
- Process Improvement: Developed a product management database to efficiently manage inventory in the absence of dedicated software
- Customer Service: Boosted customer satisfaction addressing concerns promptly, and providing a welcoming store environment. Developed strong relationships with repeat clients, leading to increased loyalty and return visits.
- Merchandising & Product: Supported store leadership in implementing new merchandising strategies to improve product positioning. Monitored sales and product trends to advise on restocking.
Motorcycle Safety Foundation
MSF RiderCoach
01.2005 - 01.2015
Job overview
- Taught range and classroom courses as a certified MSF RiderCoach including the Basic and Experienced Rider Course
Scuderia WestSan Francisco, CA
Apparel Specialist & Motorcycle Sales
01.2007 - 11.2013
Job overview
- Customer Experience & Sales: Provided technical street & adventure apparel expertise to provide tailored apparel recommendations, leading to increased sales, customer loyalty, and retention
- Social Media & Marketing: Managed Facebook platform, sharing promotions, products and events to increase customer traffic, sales and visibility.
- Motorcycle & Scooter Sales: Answered questions regarding various scooter, onroad & offroad motorcycles
- Rider Education & Training: Provided information about motorcycle licensing programs and training courses as a certified MSF RiderCoach.
Progressive Motorcycle Shows
Women Ride Ambassador
12.2009 - 02.2011
Job overview
- Seminars: Delivered seminars on motorcycle safety apparel with a focus on proper fitment and application
- Riding Ambassador: Represented in “Women Ride” Exhibit to promote motorcycling with apparel products, provide personal advice & resources to increase awareness among women riders.
Education
University of California, Santa CruzSanta Cruz
Bachelor of Arts from Business Economics
01.1996 - 12.1997
Skills
Customer experience strategy
Customer journey mapping
Cross-functional teamwork
Sales expertise
Product knowledge
Relationship building
Training & Content Creation
Competitive Analysis
Operations & Project Management
Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
RemoteHybridImportant To Me
Work-life balanceHealthcare benefitsWork from home optionPaid time offPaid sick leaveFlexible work hoursCompany CultureCareer advancementPersonal development programsGearChic.com
I noticed that there were plenty of websites for you to go and purchase gear. However, no one had any information on how to find it, where to find it and how to shop for it. So I started GearChic.com, wholly dedicated to the issue of protective motorcycle gear with a focus on women's specific technical gear. I provide reviews, tips and insights on all things related to what riders should wear on their motorcycle or scooter. I give personalized gear recommendations based on rider wants, needs and fitment.
Accomplishments
- Established GearChic.com as an expert authority in the motorcycle apparel industry
- Created custom content library for a sales training website
- Contributed to numerous motorcycle media publications, podcasts and interviews with expert gear advice
- Maintained an MSF Certification for 10 years, training and coaching countless riders
- Managed merchandising and purchasing for 5,000 SF apparel / accessories floors
- Opened the second flagship retail store for a major ecommerce retailer
- Managed and created processes to streamline store POS systems as a result of merging brands
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Adobe Photoshop
Canvacom
Bitly
MAC OS
Windows OS
Google Workspace
Garageband
Audio Hijack
Quickbooks / Quicken
Adobe Acrobat
Interests
Camping
Adventure Riding
Track Days
Sport Touring
Dog/Cat Sitting
Reading
Podcast Creation
Podcasts
I've been a guest on numerous Podcasts, most recently as a weekly contributor to The Riding Obsession.
I cohosted the Moterrific Podcast for 5 years and hosted my own Podcast on GearChic.com with a focus on motorcycle apparel.
Certification
Project Management Certification - In Progress
Timeline
Retail Experience Manager
REV’IT! Sport USA
03.2022 - 10.2024
Showroom Manager
RevZilla.com
06.2021 - 03.2022
Assistant Store Manager
RevZilla.com
08.2019 - 06.2021
Sales Associate
RevZilla.com
01.2014 - 08.2019
Women Ride Ambassador
Progressive Motorcycle Shows
12.2009 - 02.2011
Apparel Specialist & Motorcycle Sales
Scuderia West
01.2007 - 11.2013
MSF RiderCoach
Motorcycle Safety Foundation
01.2005 - 01.2015
University of California, Santa Cruz
Bachelor of Arts from Business Economics
01.1996 - 12.1997
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