Summary
Overview
Work History
Skills
Certification
Timeline
Generic

Ged Friedman

Burbank,CA

Summary

Versatile Marketing Professional with a dynamic 15+ year senior managerial background. Proficient creative team leader with a diverse skill set in directing marketing strategy, copywriting, editing, advertising, and brand management. Passionate about delivering effective content that educates, excites, and engages. Available for remote or hybrid opportunities.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Marketing Strategy Director/Copywriter

Copy First Media
07.2013 - Current

Industries: Ecommerce, Product Marketing, Energy Technology, Transportation, Broadcasting, Finance, Legal, Medical, SaaS, Publishing, Luxury Fashion, Real Estate

Remote, USA — In this Freelance Marketing role, I specialize in building short and long-term partnerships with businesses and private clients, while providing a range of top-tier Marketing and Copywriting services, including:

  • Conducting meetings with clients to identify target audiences, market trends, and marketing strategy options
  • Developing and implementing marketing plan of action for website, social media, email marketing, and advertising
  • Crafting compelling UX copy for educational, marketing, and sales campaigns
  • Assisting creative direction in brand management, promotional campaigns, PR, and organic SEO development
  • Integration of CRMs, AI, and other technology into content creation strategy

Integrated Marketing Manager/Sr. Copywriter

Green Solar Technologies
Northridge, CA
12.2016 - 09.2021
  • In this Marketing Management role, I worked alongside the Marketing Director to spearhead integrated Marketing Strategy and Brand Management, as well as to implement expert Copywriting direction
  • Planned and implemented successful IMC and PR campaigns by converting interest of new target audience
  • Motioned work of creative team and confirmed cohesion of UX materials across all digital media channels
  • Enhanced marketing efforts and reported to Marketing Director on strategy and success of campaigns
  • Crafted original copy for website and key projects while supervising messaging of creative team

Assistant Manager/Web Copywriter

Metro RV Rentals
Burbank, CA
03.2013 - 11.2016
  • In this Sales Management role, I oversaw Marketing and Rental Sales of RV fleet inventory
  • Operated custom software to manage fleet inventory and manage a client sales list
  • Regulated RV rental calendar amassing seasonal booking quotas
  • Produced original photography, crafted detailed written descriptions of fleet inventory, and managed website

Skills

Management and Leadership

Integrated Marketing Strategy

Creative Direction

B2B and B2C Marketing Campaigns

Writing, Proofreading, and Editing

Cohesive Brand Messaging

Customer Acquisition and Rentention

A/B Tested Email Marketing Campaigns

SEO and SEM Building

Fluency CRMs and AI Technology

Certification

  • IAPWE - Certified Professional Writer & Editor (IAPWE.org)
  • Indeed Assessments - Tested Proficient (Indeed.com)

Timeline

Integrated Marketing Manager/Sr. Copywriter

Green Solar Technologies
12.2016 - 09.2021

Marketing Strategy Director/Copywriter

Copy First Media
07.2013 - Current

Assistant Manager/Web Copywriter

Metro RV Rentals
03.2013 - 11.2016
Ged Friedman