Geetha Reddy Sereddy
Frisco,Texas
Summary
Well-qualified Business Intelligence Developer with technical knowledge to design, develop and implement data and analytical solutions. Exceptional skills in Data Warehouse Design, Data Analysis/Reporting with Power BI, SQL server, Teradata, Informatica powercenter, verbal and written communications. I have over the years leveraged my BI experience and expertise to contribute to numerous projects helping organizations achieve business goals.
- Skilled in performing data transfer between different heterogeneous systems (Excel, Flat Files, XML file, JSON, OLTP DB) and SQL server as part of Data transformation, Data maintenance.
- Developed and implemented reporting, analytics, and Data visualization solutions with Power BI.
- Working knowledge of Power BI (Power Pivot, Power View, Power BI Online, Power BI Desktop, Power BI Publisher) and DAX.
- Design and Implement reporting solutions using Reporting Services, Power BI, or other data visualization tools.
- Design and develop reporting data module for Marketing Analysis.
- Creating Row Level Security with Power BI Desktop and integration with Power BI Service portal.
- Experience in optimizing reports and setting up Power BI service, gateways, and scheduling data refresh.
- Experience at creating, configuring, and maintaining system database.
- Collaborated in Software Development Life Cycle (SDLC) using different methodologies.
- Have working knowledge on ETL tools like Informatica Power center.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Power BI Developer
Farmers Insurance Agency
Irving, TX
12.2022 - Current
- Create analyze and distribute ongoing reports as needed by key stakeholder by turning multiple data sets into valuable and interactive insights.
- Design and create innovative and valuable visualizations to identify patterns, trends and exceptions which enable the business executives and senior leaders to make data driven decisions.
- Understand, own, and support Operational dashboards, business performance dashboards, interpret the results, and summarize opportunities for improvement and make recommendations to senior leadership.
- Collaborate with business partners to gather requirements on new Power BI projects and visualize the outcomes through reports.
- Create insightful BI based reports to monitor and highlight contributing factors to financial and operational variances and anomalies helping the executives in key decision making.
- Assist in planning and managing changes to dashboards because of new or improved business processes.
- provide support to end users and staff/leaders on BI dashboards and other Business Intelligence needs.
- Passion to understand the unknown. A willingness and desire to embrace unfamiliar processes with an open-minded approach and a team player.
BI Developer Analyst
Ivy Comptech
Hyderabad, India
08.2021 - 10.2022
- Understood, identified, acquired, and analyzed data from multiple sources to streamline the delivery of information across the company platforms using ETL tools and Ms. SQL server.
- Defined, developed, and implemented data models to generate meaningful insights and delivered self-service analytical data visualizations to the business users using Power BI reports.
- Designed and created innovative and valuable visualizations to identify patterns, trends and exceptions which enabled the business executives and senior leadership to make data driven decisions.
- Demonstrated outstanding communication skills to gather business requirements from end-users and translate them into a meaningful visual product.
- Effectively communicated and interacted with business and technical personnel to solve complex, data related business and technical problems.
- Actively participate in work group/team activities as an enthusiastic, positive, and dependable team member. Also worked as an acting lead to a team of 6.
BI Developer
Cisco Capitals | Tata Consultancy Services
Bangalore, India
06.2018 - 08.2021
- Build mappings and workflows using Informatica powercenter to transform data from sources like SQL server and flat files.
- Generate internal reports using Power BI to provide analysis and periodic feedback for strategic use by management
- Create over 135 Reports and dashboard components using power BI for weekly, monthly, quarterly, and annual analysis. This created a one stop shop for all reporting needs and saved company time and resources that was prior spent on single report creation.
- Facilitate monthly meetings using video conferencing tools Skype Business and Zoom with clients to document requirements and explore potential solutions.
- Liaise between business and technical personnel to ensure a mutual understanding of processes and applications.
- Experience in automation of few manual process in the team.This has improved efficiency, accuracy and saved time and money for the business.
- Ability to use MS. Power Point, and Excel pivot tables to analyze and present reports to staff and management.
- Establish good working relationships with the development team and stakeholders to gather requirements/business rules and ensure they align with the client/ users
System Analyst
Aviva Insurance UK | Tata Consultancy Services
Bangalore, India
07.2016 - 05.2018
- Was responsible for development of ETL components and its unit testing.
- Was responsible for deployment and production support of the loader scripts, reconciliation workflows for this project.
- ·Was also responsible for few performance improvements in this module in production.
- ·Worked on impact assessment and figuring out the component that needs be tuned for better performance.
- ·Analysed and identified the root cause for few data issues and made AD level dependency changes in Tivoli which was raised as bug in production.
- Participated in Design Review for the overall automation framework. Automation of manual activities to mitigate the risk of manual errors and reduced manual effort.
- Assessed data modeling and statistics to integrate high-level business processes with data rules.
- Enhanced interfaces to promote better functionality for users.
- Assessed business requirements to create focused solutions.
Education
Bachelor of Technology - Electronics And Communications Engineering
JNTU Anantapur
Andhra Pradesh, India04.2016
Skills
BI Tools:
Power BI, MS SQL server, Informatica power center
Database :
DB2, SQL, Teradata, Toad for Oracle, Hive, Oracle, snowflake
Management Tools:
JIRA
Other:
Mainframe Tivoli, Windows Tivoli, Control-M(scheduling), service now,Assyst
Certification
· TE0-141 - Teradata 14 Basics
Timeline
Power BI Developer
Farmers Insurance Agency
12.2022 - Current
BI Developer Analyst
Ivy Comptech
08.2021 - 10.2022
BI Developer
Cisco Capitals | Tata Consultancy Services
06.2018 - 08.2021
System Analyst
Aviva Insurance UK | Tata Consultancy Services
07.2016 - 05.2018
Bachelor of Technology - Electronics And Communications Engineering
JNTU Anantapur
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