Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic

Gem Weissman

Kings Point

Summary

Detail-oriented Content Creator with a strong command of Adobe Creative Suite and digital marketing strategies. Expert in producing unique, visually captivating content while adapting to market trends and audience preferences. Proven track record of managing frequent content updates and optimizing engagement through effective content management systems. Skilled in blending creativity with data-driven insights to enhance brand visibility and performance.

Overview

7
7
years of professional experience

Work History

Travel and Lifestyle Content Creator

Freelance
01.2018 - Current
  • Built a Strong Online Presence: Cultivated a substantial following of over 50k on Instagram and 103k on TikTok (@gemgrayy), delivering engaging lifestyle content focused on travel and content creation, resulting in high levels of audience engagement.
  • Video Production and Editing: Produced and edited captivating video content for YouTube and TikTok, achieving approximately 5 million views and growing a loyal following of 200k subscribers.
  • Content Creation and Growth: Developed and published compelling written and visual content for Instagram, boosting follower count to 50k and significantly enhancing engagement rates.
  • Strategic Social Media Management: Designed and implemented strategic social media campaigns that expanded audience reach, improved engagement, and consistently drove platform growth.
  • Brand Collaborations: Partnered with renowned brands and hotels such as The 1 Hotels, The Plaza, The W Hotel, and MembersOnly, creating impactful sponsored content and product reviews that showcased brand partnerships to a wide audience.
  • Research and Content Quality: Conducted thorough research to produce accurate statistics and insights for articles, blogs, and landing pages, ensuring high-quality and informative content.
  • Targeted Messaging: Customized brand messaging to effectively connect with targeted audiences, optimizing content delivery and engagement.
  • Traffic and Engagement Increase: Enhanced website and social media traffic by 65% through the creation of compelling graphics and content that generated significant interest and active engagement.

Social Media Manager/ Marketing Specialist

On The House (OTH) Enterprises
01.2024 - 07.2024
  • Managed Comprehensive Social Media Presence: Oversaw and executed strategies for all social media channels, enhancing OTH's brand visibility and engagement across various platforms.
  • Cultivated Influencer and Business Partnerships: Proactively reached out to and onboarded influencers and businesses onto the OTH platform, driving collaboration and expanding the network.
  • Developed and Created Content: Crafted and produced engaging content, including graphics, videos, and written posts, tailored to promote the OTH app and its benefits effectively. Led content creation efforts to ensure consistency and alignment with brand messaging.
  • Executed Innovative Content Strategies: Generated and implemented creative content ideas and strategies, presenting them to the company to demonstrate how to increase outreach and engagement through social media.
  • Planned and Orchestrated Events: Conceptualized and managed events to boost the app's visibility and facilitate connections between influencers and businesses, driving brand awareness and user engagement.
  • Implemented Marketing Initiatives: Rolled out targeted marketing campaigns and social media initiatives to attract and engage users, contributing to the company’s growth and outreach goals.
  • Analyzed and Optimized Performance: Monitored social media performance metrics, assessed the impact of campaigns, and refined strategies to maximize reach and effectiveness.
  • Enhanced Brand Growth: Utilized my hands-on content creation and strategic execution to significantly elevate the company’s social media presence, increase influencer and business participation, and achieve substantial growth.

Social Media Specialist

Tru Inc.
05.2023 - 12.2023
  • Pioneered Influencer Outreach Strategies: Engineered high-impact partnerships with leading influencers, significantly boosting Tru’s brand visibility and driving robust consumer engagement across digital and live platforms.
  • Executed Premier Brand Events: Conceptualized and managed high-profile events that showcased Tru's products and ethos, forging deep connections with consumers and influencers and reinforcing the brand’s prestige.
  • Negotiated and Cultivated Influencer Partnerships: Secured and nurtured influential brand collaborations, negotiating strategic deals to maximize brand advocacy and amplify reach across multiple channels.
  • Spearheaded Content Development: Directed the creation of captivating visual and narrative content for Tru's social media, including TikTok and Instagram Reels, enhancing brand storytelling and audience engagement.
  • Leveraged Industry Insights: Continuously tracked industry trends and consumer behavior to inform strategic initiatives, positioning Tru as a trailblazer in digital marketing and market innovation.
  • Built and Nurtured a Loyal Community: Developed a vibrant online community through targeted, authentic interactions, driving heightened brand loyalty and sustained customer retention.
  • Aligned Strategies Across Teams: Collaborated cross-functionally to synchronize social media efforts with broader marketing strategies, ensuring unified messaging and maximizing brand impact.
  • Optimized Campaign Performance: Conducted in-depth analysis of performance metrics to gauge campaign success, refine strategies, and deliver quantifiable business results and enhanced ROI.

Social Media Manager

Emily Blair Media
01.2022 - 08.2022
  • Strategized and Executed Social Media Campaigns: Designed and implemented comprehensive social media marketing strategies for high-profile clients, including Jonathan Mark Stein and Harry Jowsey, enhancing brand visibility and engagement.
  • Content Creation: Developed compelling marketing content, including blog posts, promotional materials, and advertisements, tailored for various social media platforms to drive user interaction and brand awareness.
  • Brand Monitoring and Engagement: Actively managed and monitored the online presence of brands, engaging with users to foster positive customer relationships and strengthen brand loyalty.
  • Performance Analysis: Conducted in-depth analysis and reporting of social media and online marketing campaign performance, providing actionable insights to optimize future strategies.
  • Client Relations and Network Expansion: Built and nurtured relationships with clients both locally and internationally, expanding the client database and increasing market reach.
  • Public Relations Expertise: Leveraged deep understanding of public relations dynamics to effectively execute brand deals, ensuring successful outcomes through strategic behind-the-scenes coordination and implementation.

Creative and Technical Support Specialist

TocciDesign
01.2020 - 01.2021
  • Comprehensive Technical Support: Delivered exceptional technical support to customers through phone, email, and in-person interactions, addressing hardware and software issues with efficiency and expertise.
  • Product Demonstrations and Troubleshooting: Conducted detailed product demonstrations and resolved technical issues, ensuring optimal hardware and software performance for clients.
  • Record Management: Maintained precise and thorough records of customer interactions and technical support activities, facilitating accurate tracking and follow-up.
  • Client Consultation and Design: Collaborated with clients to understand their architectural preferences and design goals, providing expert guidance to align with their vision.
  • Creative Design and Development: Created innovative design concepts using Adobe Creative Suite, Hootsuite, and Later, delivering high-quality visual solutions that consistently exceeded client expectations.

Education

Bachelors Degree - Film Studies & International Relations

University of St Andrews
Scotland, United Kingdom

High School Diploma -

Friends Academy
Locust Valley, NY

Bachelor of Arts - Media Management & Entrepreneurship

University of Miami
Miami, Florida
05.2025

Skills

Social media management
Content creation
SEO optimization/ strategies

Visual and graphic design
Data analysis
Adobe software
Video editing
Strategic planning
Time management
Influencer targeting
Brand deal collaboration
Photography/videography
Adaptability/ flexibility

Languages

Hebrew
Native or Bilingual
English
Native or Bilingual
Spanish
Full Professional

Timeline

Social Media Manager/ Marketing Specialist

On The House (OTH) Enterprises
01.2024 - 07.2024

Social Media Specialist

Tru Inc.
05.2023 - 12.2023

Social Media Manager

Emily Blair Media
01.2022 - 08.2022

Creative and Technical Support Specialist

TocciDesign
01.2020 - 01.2021

Travel and Lifestyle Content Creator

Freelance
01.2018 - Current

Bachelors Degree - Film Studies & International Relations

University of St Andrews

High School Diploma -

Friends Academy

Bachelor of Arts - Media Management & Entrepreneurship

University of Miami

Similar Profiles

CREATE PROFILE
Gem Weissman