Gene Yasuda

• Specializes in creating content for B2B marketing, government and industry relations, public education, and consumer media.
• Executed projects for diverse client base, including:

- Florida Hospital/Winter Park Health Foundation: tri-county health analysis report

- Brad Kuhn & Associates: case studies and position papers for Protiviti

• Served as “chief storyteller” for executive leadership, product development, and sales teams, helping each define key messaging and creating content that engaged their respective audiences.
• Orchestrated production of all major marketing assets (e.g., research reports, conference presentations, industry articles) to drive brand awareness and highlight product portfolio.
• Developed and managed robust content calendar, featuring customer case studies, marketplace trends, webinars, and thought leadership.
• Directed live coverage of Oracle Hospitality conferences, reporting daily on features and news originating from their events.

• Responsible for editorial oversight and management of national publication as one of five executives on senior leadership team.
• Directed team of staff writers to plan and produce Golfweek's business news for print and digital platforms.
• Initially hired as senior business writer; promoted three times during 16-year tenure.
• Supervised launch of Golfweek's online video coverage of PGA Merchandise Show (2006); orchestrated writers, producers, and videographers to create daily news programming from industry's largest trade show (40,000+ attendees).

• Produced deadline stories for newspaper's daily business section and in-depth feature stories for its weekly business magazine.
• Participated in outreach initiatives to better serve and communicate with minority groups.
• Provided media relations counseling at Public Relations Society of America seminars.