Genesis Lopez
Summary
Articulate writer with talent for creating engaging content. Goal-oriented Higher education professional dedicated to strengthening administrative operations to streamline costs and enhance procedures. Cultivate long-lasting relationships with students and staff to strengthen program success. Motivational leader with top-notch communication, organizational and strategic planning abilities.
Overview
10
10
years of professional experience
Work History
Admissions Communication Coordinator
Philadelphia College of Osteopathic, Medicine
03.2021 - Current
- Provided comprehensive counseling to prospective students and families, guiding them through the enrollment process.
- Utilized Canva for diverse promotional, educational, and executive initiatives, enhancing communication strategies.
- Analyzed performance data of communication efforts, refining tactics for optimal results.
- Executed email marketing campaigns that resulted in higher open rates and click-throughs, driving lead generation efforts.
- Enhanced candidate experience by streamlining the recruitment process and improving communication channels.
- Supported recruitment plans through development and implementation of internal and external communication strategies.
- Represented the college at outreach recruitment events, fostering regional engagement
- Proficiently managed and onboarded new team members in recruitment, phones and inquiry systems
- Managed application follow-up procedures, running reports, developing communication strategies, and maintaining specialized population reports and spreadsheets.
- Provided guidance and support to candidates throughout the application process, ensuring a positive experience for both parties.
- Contributed as a Slate Inbox implementation team member during the system transition.
- Streamlined information flow across multiple admissions CRM platforms for an enhanced student experience
- Oversaw communication drafting and proofing across three campuses.
- Supported faculty in the initial application review process, ensuring robust operational contributions.
- Assisted in managing deferred students' inquiries and provided the necessary support
- Managed, developed, and produced engaging social media content for the Office of Admissions
- Boosted social media presence with engaging content and consistent updates, growing followership and engagement rates.
- Developed targeted messaging for diverse audiences, ensuring clear understanding of company values and offerings.
- Optimized applicant tracking system usage, keeping accurate records of candidate data for future reference.
- Managed onboarding processes, ensuring new employees had a seamless transition into their roles.
- Boosted audience engagement through creative content creation for social media platforms.
HIV Prevention Counselor (PrEP)
South Jersey Aids Alliance
02.2019 - 03.2021
- Recruited and promoted the PrEP program at over 20+ local table events in the community as means of recruitment and education.
- Created and executed the PrEP program's first social media marketing campaign, which saw consistent growth in engagement metrics
- Improved community awareness of HIV prevention and testing methods through organizing and conducting outreach programs.
- Implemented evidence-based risk reduction interventions within individual counseling sessions, leading to measurable behavior change among clients.
- Enhanced patient adherence to antiretroviral therapy by offering personalized support and follow-up consultations.
- Developed tailored intervention strategies for diverse populations, addressing specific barriers to HIV prevention.
Graduate Admissions Assistant
Shippensburg University
01.2018 - 02.2019
- Counsel and guide over 100 applicants through the graduate admissions process
- Supported Undergraduate/ Graduate Admissions with data management and e-communications via Slate
- Facilitated innovative admissions strategies and events to matriculate University undergraduates into graduate-level programs
- Executed a robust social media and e-marketing campaign to grow in and out of state markets, including New Jersey, Maryland, and Delaware.
- Streamlined communication with prospective students for improved application completion rates by promptly responding to inquiries.
- Coordinated interview schedules and logistics for efficient candidate evaluation processes.
Resident Assistant
Alvernia University
01.2014 - 05.2016
- Worked as a team member to formulate solutions to problems presented by residents, such as conflict resolution, policy violations, and personal matters
- Created a diverse community and planned, implemented, and evaluated various programs based on a programming model that encouraged residents to become active community members
- Excelled in community building by being awarded community of the year two years in a row
- Organized social events for residents to foster a sense of community and belonging, resulting in increased resident retention.
- Promoted to Senior Resident Assistant to guide and mentor new. Resident Assistant candidates during the hiring process.
Education
B.A. - Psychology
Alvernia University
Reading, PA05.2016
Skills
- Customer Service
- Slate & Banner Proficient
- Content Creation
- Bilingual- Spanish fluent
- Liaison/WebAdmit Proficient
- Event Coordination
- Social Media Management
- E-Communications & Marketing
- Collegiate Recruitment
- Reporting & Analytics
- Google Apps
Timeline
Admissions Communication Coordinator
Philadelphia College of Osteopathic, Medicine
03.2021 - Current
HIV Prevention Counselor (PrEP)
South Jersey Aids Alliance
02.2019 - 03.2021
Graduate Admissions Assistant
Shippensburg University
01.2018 - 02.2019
Resident Assistant
Alvernia University
01.2014 - 05.2016
B.A. - Psychology
Alvernia University
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