Genesis Mendoza
Dallas,TX
Summary
Business Intelligence Analyst with 6+ years of experience delivering analytics, system integration, and data strategy across BI platforms, ERP environments, and franchise-based businesses. Skilled in developing dashboards, managing integrations, and supporting executive decision-making with actionable insights. Strong technical foundation in SQL, Snowflake, and enterprise tools, with a proven record of bridging the gap between data engineering and business teams. Hands-on experience with BI migrations, loyalty analytics, POS systems, and SOX-compliant auditing.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Data Analyst/ System Admin
European Wax Center
08.2022 - Current
- Designed and delivered executive-level dashboards using Power BI, Sigma, and DOMO to support Marketing, Finance, Operations, and Supply Chain with strategic performance insights.
- Developed loyalty forecasts, guest trend reporting, and sampling analytics to support campaign planning, demand forecasting, and market week execution.
- Translated complex guest sentiment and service data (Google Reviews, EyeRate) into structured insights via Snowflake and Edge (AWS), informing CX strategy across franchise locations.
- Created and maintained BRDs for BI tool migration, ensuring technical and business alignment while leading communication with non-technical stakeholders.
- Identified fraud risks and process breakdowns using SQL-based reporting, supporting loss prevention, promo misuse detection, and guest policy compliance.
- Managed system admin functions for NetSuite ERP including user access, workflows, and reconciliations; ensured SOX compliance and audit readiness across corporate systems.
- Maintained and optimized integrations through Celigo, resolving sync errors and supporting end-to-end data flow across financial, operational, and marketing systems.
Program Ops Analyst
PDI Software
10.2021 - 08.2022
- Managing a queue of requests for system configurations, offer setup, and other loyalty host configurations.
- Setup and configuration of Shell billing, reporting access, and ensuring seamless data flow for POS systems and mobile application updates for loyalty guests.
- Works with data operations and engineering teams to create project plans for strategic initiatives for Shell’s Fuel Rewards Program
- Managed configuration of loyalty offers and promotional logic (e.g., “Buy 2 Dr Peppers for $4”) across POS systems and mobile platforms for major QSR clients (Shell, 7/11, GasBuddy).
- Ensured accurate data flow between systems and client apps by resolving API sync issues and reporting gaps.
- Used SQL to prepare data for dashboards, promo reporting, and stakeholder insight presentations.
- Worked cross-functionally to support campaign delivery and loyalty strategy alignment.
Business Analyst
Holmes Murphy
01.2021 - 10.2021
- Delivered comprehensive reports highlighting key trends, patterns, anomalies, presenting findings to senior management for informed decision-making purposes.
- Partnered with stakeholders to ensure seamless integration between databases and analytical tools, maximizing system efficiency across departments.
- Designed and implemented TSQL queries for reporting and complex solution development.
Project Analyst
OneShare Health
08.2020 - 01.2021
- Drafted strategic business intelligence roadmap, complete with data governance policies and tactical information safeguards.
- Integrated BI assets into customer relationship management tasks, improving service personnel's available intelligence.
- Performed critical analysis on information consolidated from multiple sources, identified and resolved conflicts and broke down high-level information into detailed workable requirements.
Assistant Project Manager
SettlePou
06.2019 - 05.2020
- Facilitated process compliance and improvement initiatives, including training and mentoring team members on PMO processes.
- Conduct standard data analysis on project schedules, resources, milestones, risks, and financials. Provide actionable insights and recommendations for risk mitigation and corrective actions.
- Managed financial tracking and reporting for multiple projects. Conducted financial reviews and ensured compliance with budgeting standards.
Quality Assurance Analyst
Tax Return Experts
01.2018 - 06.2019
- Assessed security vulnerabilities by conducting thorough penetration testing, ensuring software applications were free from potential threats and risks.
- Analyzed large amounts of data to identify trends and find patterns, signals and hidden stories within data.
- Reduced manual data entry errors by designing and deploying automated ETL processes to transform raw data into usable formats.
Education
Bachelor of Arts - Information Systems
The University of Texas At Arlington
Arlington, TXSkills
- BI Platforms: Power BI, DOMO, Sigma, Tableau
- Data Engineering Support: Snowflake, dbt, Fivetran, Redshift
- Languages: SQL, Python, JavaScript
- Enterprise Systems: NetSuite (ERP), Celigo, Shopify
- POS & Loyalty: Zenoti POS, PDI Technologies, Campaign Tracking, Fraud Analytics, Guest Retention
- Data Integration & ETL: Celigo, AWS, Snowflake pipelines
- Compliance & Audits: SOX compliance, Financial Data Integrity
- Stakeholder Communication: BRD & SOP creation, cross-team enablement, data literacy training
Certification
- Certified Scrum Master (Scrum Alliance)
- Certified Celigo Level 3
Timeline
Senior Data Analyst/ System Admin
European Wax Center
08.2022 - Current
Program Ops Analyst
PDI Software
10.2021 - 08.2022
Business Analyst
Holmes Murphy
01.2021 - 10.2021
Project Analyst
OneShare Health
08.2020 - 01.2021
Assistant Project Manager
SettlePou
06.2019 - 05.2020
Quality Assurance Analyst
Tax Return Experts
01.2018 - 06.2019
Bachelor of Arts - Information Systems
The University of Texas At Arlington