Summary
Work History
Education
Skills
Timeline
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Genette Anderson

Genette Anderson

San Diego,CA

Summary

Energetic and organized with knack for planning and executing seamless events, ensuring every detail is meticulously managed. Possesses solid foundation in event coordination principles and strong skills in vendor management and budget planning. Capable of creating memorable experiences that exceed expectations.

Work History

Special Events Planner

Brooklyn Events & Designs
San Diego , CA
  • Spearhead events ranging from social gatherings to corporate galas by overseeing all phases from concept development. Cultivate strong relationships with vendors and venues to secure favorable contracts and terms and enhance event offerings. Orchestrate high-profile fashion shows and special retail events by leading all aspects from presentation to product placement.
  • Enhanced client satisfaction by designing unique themes and coordinating personalized menus, decor, and entertainment, resulting in repeat business and positive referrals.
  • Boosted event efficiency and team productivity by resolving conflicts and facilitating operations from setup to breakdown.
  • Increased market visibility and sales through public relations, marketing, and promotions by leading creation and execution of boutique business events for retail vendors
  • Boutique/Retail Events: Engineered and launched boutique business events tailored for retail vendors, overseeing every phase from concept to execution. Coordinated high-profile fashion shows and special retail events in Newport Beach, CA to elevate shopping experience and foster community relations.
  • Directed Public Relations, Marketing, and Promotions to enhance brand visibility and engagement across multiple platforms.
  • Special Events: Delivered compelling presentations to clients, detailing event concepts, timelines, and expectations. Collaborated extensively with venues and vendors to ensure seamless event logistics and alignment with client visions. Designed floor plans and diagrams to optimize event space and layout, enhancing attendee experience and flow. Strategized product placement and merchandising for tradeshows, maximizing visibility and engagement.
  • Designed events, overseeing production schedules, timelines, and budgets to guarantee flawless execution.
  • Executed on-site event management, addressing real-time needs and ensuring adherence to planned details.

Contributor

Girl Scouts of San Diego
  • Contributed to success of major events such as Urban Campout Gala, Midway, Volunteer Luncheon & Conference by assisting with site inspections, menu selections, and VIP coordination.
  • Streamlined auction process from item selection to final bids by managing silent and live auctions. Optimized aesthetics/functionality of events and improved guest satisfaction by designing layout, tablescape, and centerpieces.
  • Skilled at working independently and collaboratively in a team environment.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Proven ability to learn quickly and adapt to new situations.

Assistant Merchandise Manager (ASM)

  • Managed a team of coordinators responsible for setting, executing, and filling floor fixtures and displays daily. Developed, arranged, and planned floor sets to maximize exposure and impact for sales, based on merchandise sales and allocation of merchandise. Played a key role in merchandising to ensure strong, beautiful and timely sets up. Coordinated closely with home office, district and regional offices to align visual merchandising with company standards and goals.
  • Rendered expertise in marketing and visual merchandising techniques.
  • Operations Manager (HR/OPS) Led sales initiatives and managed time effectively to meet and exceed performance targets. Ensured optimal store operations, including staffing, training, and customer service excellence.
  • Served as Human Resource and Operations Manager for $15M store in Orange County, California, and a $30M store in Hawaii by overseeing all operational aspects.
  • Assisted in inventory management by tracking stock levels and coordinating replenishment efforts.
  • Developed training materials for new team members to enhance onboarding processes and knowledge retention.
  • Facilitated communication between departments to streamline workflow and enhance overall efficiency of merchandise operations.
  • Collaborated with marketing team to develop engaging in-store promotions and events, boosting foot traffic.
  • Optimized staffing schedules to align with peak shopping periods, maximizing employee productivity and customer service levels.
  • Actively participated in ongoing professional development opportunities within the industry to stay current with the latest merchandising trends and best practices.
  • Coordinated seasonal markdowns and clearance events to sell through slow-moving inventory efficiently while preserving profit margins.
  • Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
  • Interacted with customers to obtain feedback and drive satisfaction.

Event Coordinator

San Diego State Fair
  • Coordinated logistics for events, ensuring timely setup and execution.
  • Developed event schedules, managing timelines to meet organizational goals.
  • Collaborated with vendors to secure contracts and manage service delivery.
  • Facilitated communication between stakeholders, enhancing collaboration and efficiency.
  • Conducted post-event evaluations, gathering feedback to improve future planning efforts.
  • Coordinated schedules and timelines for events.
  • Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
  • Established positive relationships with clients, ensuring their needs were met throughout event planning process.
  • Developed creative marketing materials that generated interest and boosted event attendance.
  • Brainstormed and implemented creative event concepts and themes.
  • Enhanced attendee experience by meticulously planning and executing event logistics.

Education

Associate of Arts - Merchandise Marketing

Fashion Institute of Design And Merchandising
Los Angeles, CA

Event Management Program

USD & SDSU
San Diego, CA

Skills

  • Event Production Coordination
  • Strategic Planning & Execution
  • Guest Relationship Building
  • Marketing & Public Relations
  • Performance Improvement
  • People Management
  • Customer Service & Satisfaction
  • Team Development & Leadership
  • Risk Management & Decision Making
  • Customer relations
  • Relationship building
  • Staff hiring
  • Sales leadership
  • Employee development
  • KPI management

Timeline

Special Events Planner

Brooklyn Events & Designs

Contributor

Girl Scouts of San Diego

Assistant Merchandise Manager (ASM)

Event Coordinator

San Diego State Fair

Associate of Arts - Merchandise Marketing

Fashion Institute of Design And Merchandising

Event Management Program

USD & SDSU
Genette Anderson