GENEVIEVE BARRETT-MOELLER
Peoria,Arizona
Summary
Experienced professional with over a decade of expertise in sales, revenue, marketing, and finance operations within high-growth technology and SaaS sectors. Seeking a Director of Revenue or Sales Operations role specializing in optimizing pipeline management, sales forecasting, and enhancing business processes through cross-functional collaboration. Proven track record of identifying inefficiencies, improving sales metrics and KPIs, delivering standardized reporting for better visibility, and consistently hitting revenue targets. Strong leadership skills and experience optimizing the sales stack make me a valuable asset for organizations seeking efficiency, growth, and transformation.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Manager, Sales Operations
Apree Health
01.2024 - Current
- Lead and own Revenue Operations, Marketing Operations, Customer Success Operations, and Sales Operations functions to drive effectiveness, execute against the GTM strategy, and ultimately drive revenue growth and operation excellence
- Negotiated favorable vendor contracts for cost-effective procurement solutions that supported business growth objectives.
- Created and drove the customer lifecycle mapping initiative that allowed comprehensive data collection at all sales funnel stages
- Led the system integration between Salesforce, Marketo, and Hubspot and automated workflows to streamline top-of-funnel activities
- Drove data quality, integrity, standardization, and controls to ensure accurate reporting of sales, commissions, billings, sales forecasting, and ARR
- Execute system changes to facilitate process automation and improvements that enhance the GTM efficiency
- Coordinated closely with finance departments on budget planning and forecasting efforts, ensuring alignment with broader company goals.
- Analyzed market trends to identify opportunities for revenue growth through strategic partnerships and acquisitions.
- Own annual sales planning workstreams and ensure the successful execution of planning activities such as territory design, headcount deployment, and quota allocation
- Assisted in the development and execution of successful marketing campaigns, increasing brand awareness and generating leads.
- Designed incentive programs to motivate top performers, recognizing their achievements and contributions to overall company success.
- SalesForce.com and Hubspot administrator for the organization
- Created clear sales processes and workflows that led to the sales team increasing Y-o-Y sales by 309% from 2023 to 2024.
- Enhanced sales proposal process, making it more efficient and increasing win rate for new business pitches.
- Integrated analytics tools into daily operations to track KPIs and monitor progress towards sales targets, facilitating quick adjustments as needed.
- Implemented a new lead generation process, significantly increasing the volume of qualified leads reaching the sales team.
- Mentored team members by sharing knowledge, offering guidance, and providing constructive feedback; fostering a culture of continuous learning and development within the organization.
Sales and Business Operations Manager
Anitian
03.2022 - 01.2024
- Lead and own Revenue, Marketing, Customer Success, and Sales operations functions to drive effectiveness and execute against GTM strategy
- Identify areas of risk or opportunity by conducting detailed analysis of forecast, pipeline, and trending data and translate quantitative data into actionable recommendations
- Drive annual GTM execution, including business modeling, territory planning, and quota setting
- Design, implement, and administer sales compensation and incentive programs to align with business goals
- Create strategy and roadmap for GTM tech stack to align with processes across the full customer journey
- Develop and optimize systems and processes to ensure the organization's CRM and other platforms are integrated and scalable
- Serve as a key business partner to the CMO, CRO, CFO, COO, and CEO
- Create and manage the onboarding and sales enablement programs
- Execute system changes to facilitate process automation and improvements that enhance the GTM efficiency
- Manage 3rd party vendors, partner operations, and marketing operations
- SalesForce.com (SFDC) and ServiceNow administrator for the organization
- Implemented the organization's SalesForce.com instance
- Completed marketing and finance integrations (Hubspot and Sage Intacct) with SFDC
- Established the marketing operations, partner operations, and sales enablement teams
- Evaluated entire tech stack and consolidated tools to better align with operational needs
- Identified gaps in the BDR and marketing processes that I was able to address to increase revenue by $1M
Manager - Global Sales Operations and Analytics
Newfold Digital
07.2018 - 03.2022
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
- Work with executive and sales leadership to define go-to-market strategies for the sales organization
- Perform analysis to identify opportunities for increased profitability and work with executive leadership to implement processes with the sales team to increase revenue
- Develop and automate Sales and Marketing Key performance metrics; design and build visually engaging and informative reports and dashboards
- Streamlined workflows by identifying bottlenecks in existing systems and implementing appropriate solutions.
- Provide data modeling and analyses for planning and administration of the Sales compensation plan
- Establish and apply metrics based benchmarking, capacity modeling, and utilization rates
- Streamlined historical processes to reduce time spent on certain projects by 50-75%
- Implemented Cross-sell/Up-sell project across org resulting in a $24M increase in annual revenue
- Improved customer satisfaction scores by overhauling customer service protocols and training staff in customer engagement techniques.
Senior Sales Operations Business Analyst
Artesyn Embedded Technologies
05.2014 - 07.2018
- Monthly reporting of Sales Opportunities to identify key areas of focus for the sales team
- Margin analysis identifying problem-pricing or opportunities for increased profitability, and implementing programs to resolve pricing issues
- Monthly reporting and analysis of sales data and opportunity data to identify closed, won or inactive opportunities
- Manage and process commissions for the sales force every month
- Administer CRM system process for sales reps and CSRs
- In the CRM system, define sales stages, train the sales team on the use of the system, define how to structure and represent CRM data for best use, and define standard reporting out of the CRM system
- Develop and implement process improvements
- Work with management to develop an annual sales operating plan based on historical, forecast, and new opportunity data
Sales Operations Analyst
Marcolin USA
08.2013 - 05.2014
Special Costing and Profitability Analyst
Insight
08.2008 - 08.2013
Education
Bachelor of Arts - Criminal Justice
Arizona State University
Tempe, ArizonaCredential of Readiness (CORe) -
Harvard Business School Online
Skills
- MS Excel
- Salesforcecom
- Tableau
- Hubspot
- Zoominfo
- LinkedIn Sales Navigator
- Lean Six Sigma
- Jira
- Confluence
- Snowflake
- Outreach
- Pardot (Salesforce Marketing Cloud)
Certification
- Certified Salesforce Associate, Salesforce.com
- Certified Salesforce Administrator, Salesforce.com
Timeline
Senior Manager, Sales Operations
Apree Health
01.2024 - Current
Sales and Business Operations Manager
Anitian
03.2022 - 01.2024
Manager - Global Sales Operations and Analytics
Newfold Digital
07.2018 - 03.2022
Senior Sales Operations Business Analyst
Artesyn Embedded Technologies
05.2014 - 07.2018
Sales Operations Analyst
Marcolin USA
08.2013 - 05.2014
Special Costing and Profitability Analyst
Insight
08.2008 - 08.2013
Credential of Readiness (CORe) -
Harvard Business School Online
Bachelor of Arts - Criminal Justice
Arizona State University
Similar Profiles
Gisella ChristensenGisella Christensen
Certified Medical Assistant at Apree HealthCertified Medical Assistant at Apree Health
Nicholas RodriguezNicholas Rodriguez
Customer Support Specialist at apree healthCustomer Support Specialist at apree health
Zayda OlivasZayda Olivas
Care Guide at Apree HealthCare Guide at Apree Health