Genevieve Chong
Santa Monica,CA
Summary
Experienced Media Director with 10+ years of experience in national video (linear & STV), audio, and OOH media strategy and investment. A strong agency leader and problem-solver skilled in developing comprehensive media plans, having worked across multiple entertainment (theatrical and tune-in), retail, CPG, travel, FinServ, and tech accounts.
Overview
11
11
years of professional experience
Work History
Director, Partnership Investments
Mediahub
03.2024 - Current
- Responsible for oversight and leadership of client relationships.
- Oversee investment plan development, recommendation, and implementation, supported with market intel and research from Business Insights + Analytics teams for client buy-in.
- Work in tandem with Planning/Business Insights/Analytics teams to determine KPI for client objectives and metrics for best KPI return within Media Mix Model.
Associate Director, Video Investments
Mediahub
08.2021 - 03.2024
- Oversee all day-to-day client communications and is the primary point of contact for clients.
- Lead the development and recommendation strategic omni-channel media plans including branded content, advanced audience targeting and measurement, and strategic campaign analysis.
- Manage multiple teams of 8+ direct reports.
Supervisor, National Video, Radio & OOH
Media Storm
01.2018 - 07.2021
- Lead strategic integrated media presentations to clients as well as weekly status client calls.
- Work with network marketing teams to brainstorm and develop creative marketing opportunities/promotions.
- Oversee negotiations for all Upfront and Scatter deals across all clients.
Senior Media Buyer, National Video, Radio & OOH
Media Storm
02.2016 - 01.2018
- Negotiate and purchase National TV & Radio Upfront & Scatter inventory for various accounts.
- Build and present strategic integrated media plans to clients & offer POVs on media recommendations.
Media Buyer – Direct Response, TV
Two Nil
09.2015 - 02.2016
- Negotiate and purchase Local and National TV direct response inventory.
- Review weekly clearance and optimize budgets on weekly basis to ensure CPM/GRP goals and KPIs are met.
Media Buyer, National TV & Radio
Media Storm
05.2014 - 09.2015
- Negotiate and purchase National TV & Radio Upfront & Scatter inventory for various accounts.
- Manage, train, and oversee Assistant Media Buyers in preparing, evaluating and implementing media plans and schedules.
Assistant Media Buyer, National TV & Radio
Media Storm
05.2013 - 05.2014
- Compile pre-logs, post-logs, schedules, ADU packages, posts/MSAs, and handle billing discrepancies across multiple clients.
Education
Bachelor of Arts - Broadcast Journalism, Advertising, & Psychology
Pepperdine University 2009 - 2013
Skills
- Planning/Investment Strategy
- Upfront & Scatter Negotiations
- Programmatic Data Driven Buying
- Advanced Audience Measurement Reporting
- Omni-Channel Media Mix Modeling
Timeline
Director, Partnership Investments
Mediahub
03.2024 - Current
Associate Director, Video Investments
Mediahub
08.2021 - 03.2024
Supervisor, National Video, Radio & OOH
Media Storm
01.2018 - 07.2021
Senior Media Buyer, National Video, Radio & OOH
Media Storm
02.2016 - 01.2018
Media Buyer – Direct Response, TV
Two Nil
09.2015 - 02.2016
Media Buyer, National TV & Radio
Media Storm
05.2014 - 09.2015
Assistant Media Buyer, National TV & Radio
Media Storm
05.2013 - 05.2014
Bachelor of Arts - Broadcast Journalism, Advertising, & Psychology
Pepperdine University 2009 - 2013
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