Genevieve Salvatore
Scottsdale,AZ
Overview
11
11
years of professional experience
Work History
Senior Product Designer
Haven Energy
04.2023 - 10.2023
- Led the design of digital products for Haven Energy, educating consumers on clean and efficient home battery power solutions
- Conducted in-depth interviews with 50 potential customers, analyzing energy usage patterns and home upgrade spending habits; identified key insights that informed product development and increased customer engagement by 40%
- Led stakeholder reviews and developed an internal design system and style guide
- Collaborated with engineering to implement a new content journey across the site, resulting in a 50% surge in user engagement beyond the homepage, driving deeper exploration of other pages.
Senior Product Designer
Goldin
02.2021 - 01.2023
- Spearheaded the complete redesign of Goldin's live auction site, catalyzing a remarkable 300% surge in Gross Merchandise Volume (GMV) during its first full year post-launch
- Successfully designed and launched an internal admin tool and consumer-facing auction site, delivering a visually appealing, intuitive, and user-centric live auction platform
- Leveraged valuable customer feedback and strategic business objectives to drive the product roadmap, resulting in pivotal enhancements such as the ability to run multiple auctions at once
- Led the design and user flow for a new checkout experience, resulting in a 40% surge in instant payments within the initial week of implementation
- Facilitated regular design critiques, user testing, and feedback loops to advance the development of the Goldin mobile app.
Director of Product Design
Gallery Media Group
06.2018 - 02.2021
- Managed the product design team at Gallery Media Group, ensuring alignment of design layouts, interactions, and transitions with the branding of PureWow and ONE37pm publications
- Collaborated closely with the front-end engineering team to develop and implement a comprehensive style guide and component library, resulting in the reduction of design inconsistencies and a 25% increase in development efficiency
- Led the design of Gallery Media Group's internal custom web applications, including a CMS and analytics dashboard
- Conducted user research, mapped out detailed user flows, created wireframes, and designed high-fidelity prototypes.
Associate Design Director
PureWow
02.2017 - 06.2018
- PureWow achieved a remarkable 60% year-over-year revenue growth during my initial five years as lead designer
- Worked alongside stakeholders to conceptualize the creation of Gallery Media Group, a conglomerate uniting PureWow and future publications and brands, resulting in a 25-million-dollar acquisition of PureWow
- Collaborated closely with the Editor-in-Chief to lead the design of the digital experience and branding for ONE37pm, the first publication under Gallery Media Group.
Senior Designer
PureWow
07.2014 - 02.2017
- Managed the hiring, onboarding, and mentoring process for PureWow's design team, resulting in a team expansion from 1 to 4 designers within three years
- Implemented A/B testing and user testing methodologies into the product workflow, resulting in a better understanding of user behavior and preferences across the website
- Led the redesign of PureWow's desktop and mobile navigation, resulting in a 200% year-over-year traffic growth
- Collaborated seamlessly with the editorial and sales teams to develop and deliver award-winning branded content optimized for various digital platforms.
Designer
PureWow
07.2012 - 07.2014
- Took on the role of the sole designer at PureWow, a dynamic 10-person startup, successfully shaping the brand's visual identity across various content channels
- Oversaw all design projects from start to finish, resulting in impactful enhancements to the website and the creation of nine email templates across ten editions.
Education
Bachelor of Arts - Visual Design
University of Arkansas
05.2012
Skills
- Figma
- Adobe Creative Suite
- Invision
- Design Systems
- User Experience Design
- Prototyping
- Brand Development
- Design Leadership
- HTML and CSS
- User Research
- Usability Testing
- Agile Methodology
Organizations & Recognition
- Division 1 NCAA Athlete, University of Arkansas Gymnastics (2008-2012)
- Distinguished Leader Award, University of Arkansas Athletics (2012)
- sUgAR Gallery, Exhibition (2012)
- Knotch Award Winner, Best in Branded Content (2017)
- Bigs & Littles NYC, Committee Member (2016–2018)
Timeline
Senior Product Designer
Haven Energy
04.2023 - 10.2023
Senior Product Designer
Goldin
02.2021 - 01.2023
Director of Product Design
Gallery Media Group
06.2018 - 02.2021
Associate Design Director
PureWow
02.2017 - 06.2018
Senior Designer
PureWow
07.2014 - 02.2017
Designer
PureWow
07.2012 - 07.2014
Bachelor of Arts - Visual Design
University of Arkansas
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