Genna Mahan
Edgewater
Summary
Results-driven Acquisition & Growth Marketing Manager with 10+ years of experience scaling acquisition programs, optimizing channels, and reducing CAC across high-growth D2C brands. Expert in paid social adversting, audience strategy, campaign performance analytics, and funnel optimization, with a track record of driving efficient revenue growth, building cross-functional strategies, and owning multi-million dollar budgets. Recognized for data-backed decision making, creative innovation, and seamless execution across digital and offline channels.
Overview
12
12
years of professional experience
Work History
Growth Marketing Manager
Sittercity
Remote
09.2024 - 04.2025
- Decreased CAC on Meta by 94% while maintaining blended CAC 20% below target
- Scaled media spend by 150% while improving efficiency
- Developed full-funnel sitter acquisition strategy across product, messaging, and paid media
- Built market prioritization framework based on supply/demand thresholds
- Led optimization across Meta, Google SEM, Nextdoor, and job board channels
- Owned forecasting, budgeting, and quarterly planning across all performance platforms
Growth Marketing Manager
Blue Apron
New York
05.2021 - 05.2024
- Grew subscriptions 320% at 86% lower CAC while reducing spend by 42%
- Owned $3M+ quarterly budget and consistently exceeded growth goals
- Launched and managed all Paid Social presence for the brand across Meta, Pinterest, TikTok, and Nextdoor
- Led creative strategy, testing roadmap, and pixel/UTM governance
- Directed influencer program including new agency selection, creator sourcing, and content optimization
- Owned budgeting, forecasting, and annual & quarterly planning for each platform based on relevant KPIs and blended CPA goals
- Managed offline channels including TV, Audio, Print, and Direct Mail
Senior Marketing Manager
Just Salad
New York
09.2020 - 03.2021
- Reduced promotional spend by 45% and increased ROI by 455% through pricing strategy
- Built media plan for new product launches, and achieved 10,000+ site visits and 100+ new customers within 6 weeks
- Led omnichannel strategy across email, Google, Spotify, and partnerships
- Oversaw reporting, brand tracking, and paid social performance
- Managed and developed junior team members
Digital Marketing Manager
Just Salad
New York
03.2019 - 09.2020
- Directed digital campaign planning, execution, and analysis across social and email
- Identified consumer trends and implemented strategies to improve engagement
- Led all promotional implementation and in-store POS marketing
- Improved reporting workflows and cross-channel visibility
Marketing Associate
WeightWatchers
New York
07.2016 - 03.2019
- Doubled recruitment goals and improved member LTV via the referral program for three consecutive seasons
- Executed sweepstakes campaign for member engagement and represented brand at marquee event with Oprah Winfrey
- Daily management of $80MM budget
- Managed partnership with the New York Giants and executed experiential marketing event, in-bowl creative, co-branded social and eCRM assets, and unique landing page
- Conducted weekly analytics reporting to refine campaign and content strategy
- Managed cross-functional partners and all creative deliverables
Marketing Associate
HelloFresh
New York
08.2015 - 07.2016
- Managed weekly acquisition email campaigns and improved KPIs through testing
- Owned blog content, SEO, and link-building partnerships
- Conducted research and introduced new brand and retention strategies
- Led redesign of in-box materials and content calendar
- Managed crisis communication and cross-functional operations
Assistant Account Executive
McCann
New York
03.2013 - 08.2015
- Supported Verizon Small Business, Staples, and L’Oréal account work.
- Managed production timelines, budgets, legal approvals, and trafficking
- Conducted competitive reviews and coordinated client communications
Education
Bachelor of Science - Business Administration
The American University
01.2012
Skills
- Acquisition & Growth Marketing
- Influencer & Paid Social Marketing
- Performance Analytics
- CAC Optimization
- Creative Strategy
- Campaign Testing
- KPI Forecasting
- Budget Management
- Full Funnel Optimization
- Agency & Relationship Management
Timeline
Growth Marketing Manager
Sittercity
09.2024 - 04.2025
Growth Marketing Manager
Blue Apron
05.2021 - 05.2024
Senior Marketing Manager
Just Salad
09.2020 - 03.2021
Digital Marketing Manager
Just Salad
03.2019 - 09.2020
Marketing Associate
WeightWatchers
07.2016 - 03.2019
Marketing Associate
HelloFresh
08.2015 - 07.2016
Assistant Account Executive
McCann
03.2013 - 08.2015
Bachelor of Science - Business Administration
The American University