Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Genna Raps

FL

Summary

Client Success Director with over 7 years of experience delivering strategic partnership management, driving customer engagement, and improving retention across diverse portfolios. Known for building and leading high-performing teams, aligning cross-functional efforts, and consistently exceeding business goals. Skilled in relationship development, data-informed decision-making, and translating complex client needs into clear, actionable strategies. Focused on creating exceptional client experiences that support long-term growth and measurable success.

Overview

8
8
years of professional experience

Work History

Director of Client Success

IHeartMedia
08.2024 - Current
  • Own strategic direction for a portfolio of multi-million-dollar integrated client accounts, driving long-term growth and retention through a 21% year-over-year increase.
  • Lead cross-functional collaboration across Sales, Planning, Events, and Promotions to turn client goals into clear, scalable campaign strategies.
  • Oversee execution of sold and developmental campaigns, ensuring media, sponsorships, and event elements are delivered smoothly and aligned with client expectations.
  • Develop and refine client success strategies that improve campaign performance to aid renewals and upsells, using real-time data and insights.
  • Streamline internal tools and workflows across Salesforce, pacing dashboards and attribution partners to improve accuracy and support team efficiency.
  • Act as a strategic partner to key clients, translating business needs into impactful media and marketing solutions that drive measurable results.

SENIOR MANAGER

IHeartMedia
12.2022 - 08.2024
  • Managed high-value, integrated client portfolios totaling over $12M in annual billing.
  • Oversaw execution of pending and sold campaigns, ensuring alignment with client goals and expectations.
  • Coordinated the launch of developmental deals, confirming accurate booking of media, events, and sponsorships.
  • Collaborated cross-functionally with Client Success, promotions, events, sales, and planning teams throughout the campaign lifecycle.
  • Produced strategic campaign recaps to support renewal and upsell opportunities.
  • Maintained detailed account oversight using Salesforce, digital pacing dashboards, and Ad+ systems.
  • Led the creation and development of a national project management team, scaling operations across the iHeart enterprise.
  • Directed large-scale initiatives, implementing new systems, tools, and processes to meet ambitious business objectives.

PROJECT MANAGER

iHeartMedia
08.2021 - 12.2022
  • Pitched national on-air talent for brand endorsements and event appearances, aligning talent with strategic partnership opportunities.
  • Developed creative on-air sponsorship and promotional concepts tailored to brand objectives.
  • Collaborated with marketing, promotions, digital, and sales teams to build and execute integrated campaigns.
  • Managed the organization and distribution of on-air and promotional assets across national programs.
  • Oversaw execution of national client programs, ensuring timelines were met, deliverables were completed, and assets were collected efficiently.
  • Compiled post-campaign recaps including air checks, social media content, and promotional materials to support client reporting and renewals.

PROMOTIONS COORDINATOR

iHeartMedia
11.2018 - 08.2021
  • Developed and coordinated national promotional campaigns for brand partners, ensuring alignment and flawless execution.
  • Supported leadership in vetting and selecting on-air talent for client initiatives.
  • Liaised with talent and their management teams to deliver all required on-air and social media assets.
  • Contributed to the creation of scripts and copy points for DJ chatter and live reads, maintaining brand voice and compliance.
  • Managed logistics for station remotes, live events, and talent appearances, ensuring smooth operations and high-impact audience engagement.

NATIONAL SALES ASSISTANT

iHeartMedia
03.2018 - 11.2018
  • Supported five account executives in booking national advertising campaigns across 850+ iHeartRadio stations.
  • Acted as a liaison between departments including finance, production, traffic, and digital to address client needs and ensure smooth execution.
  • Monitored campaign performance and resolved airtime discrepancies to maintain delivery accuracy.
  • Managed the flow of scripts and traffic instructions for station production teams.
  • Generated contract confirmations and compiled sales reports to support account management and client communication.

MARKETING AND OPERATIONS INTERN

Philadelphia Soul
01.2018 - 03.2018
  • Managed trade contracts and team budgets to support promotional and operational goals.
  • Created and distributed email campaigns to engage audiences and promote events.
  • Maintained accurate records and campaign details in Salesforce.
  • Drafted sponsorship proposals and pitched creative ideas to help drive ticket sales.
  • Researched potential clients and partnership opportunities to support business development.
  • Assisted the Director with arena and game-day operations at the Wells Fargo Center, helping ensure smooth execution of live events.

Education

Bachelor of Science - Business Administration, Marketing

Rider University
Lawrenceville, NJ
01-2018

Skills

  • Strategic Planning
  • Project Management
  • Client Relationship Management
  • Marketing & Promotions Strategy
  • Data-Driven Decision Making
  • Event Activation & Planning
  • Performance Reporting & Oversight
  • Communication & Presentation Skills
  • Organizational Development
  • CRM & Platform Expertise (Salesforce, Wrike)

Websites

Timeline

Director of Client Success

IHeartMedia
08.2024 - Current

SENIOR MANAGER

IHeartMedia
12.2022 - 08.2024

PROJECT MANAGER

iHeartMedia
08.2021 - 12.2022

PROMOTIONS COORDINATOR

iHeartMedia
11.2018 - 08.2021

NATIONAL SALES ASSISTANT

iHeartMedia
03.2018 - 11.2018

MARKETING AND OPERATIONS INTERN

Philadelphia Soul
01.2018 - 03.2018

Bachelor of Science - Business Administration, Marketing

Rider University

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