Gennisis Mendoza Cruz
CA
Summary
Experienced Marketing Specialist with a demonstrated history of working in Marketing and Public Relations. Skilled in Video Editing, Writing, Presentations, Interviewing, Brochure Designing, Proposals, Social Media and Journalism. Strong communication professional with a Bachelor's degree focused in Public Relations Journalism and Minor in Marketing from California State University, Chico. Licensed Real Estate Salesperson.
Overview
8
8
years of professional experience
Work History
Proposal Writer
Fountainhead Consulting Corporation
03.2023 - 06.2023
- Researched and completed writing tasks
- Took meeting notes during meetings
- Worked within tight deadlines and a fast-paced atmosphere.
- Proofread copy written by colleagues to correct spelling, punctuation and grammar.
- Created cover letters, organization charts, proposal directives, PowerPoints, graphs, and charts for proposals.
Marketing Coordinator
Jeffer Mangels Butler & Mitchell LLP.
09.2021 - 02.2023
- Planned and executed internal and external marketing events.
- Revitalized web content and social media profiles with new and interesting content.
- Created professional business correspondence, spreadsheets and presentations.
- Created press releases and announcements, newsletter articles and website copy.
- Worked with databases and pc applications including Microsoft word, PowerPoint, Excel, Outlook, Interaction, Intapp, Adobe Photoshop, Canva, and Justia,
Marketing Director/Social Media Manager
Madrid Construction
09.2019 - 09.2021
- Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
- Created and edited videos by adding graphics, titles, audio and special effects. Created multimedia content for social media, digital advertising, marketing videos and brochures.
- Leveraged proficiency in Adobe InDesign, Photoshop, Canvas and Illustrator to design email blasts, catalogs, posters, brochures, proposals and other promotional materials.
- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners and signs.
- Reviewed and analyzed marketing campaign responses to pull relevant data using MailChimp.
- Created social media posts to build robust brand presence on Facebook and Instagram.
- Designed website for company.
- Worked effectively in cross-functional, fast-paced environment to complete tasks.
- Managed over 20 Client and Customer calls per day.
Public Relations Coordinator
Public Relations, Tehama Group Communications
01.2018 - 05.2019
- Developed and coordinated activities that created more exposure for agency. Consulted with other clubs to arrange promotional campaigns in all types of media. Managed team of 15.
- Prepared social media posts and videos with eye grabbing content. Developed original content for blog posts and website articles.
- Cultivated positive relationships with community members through public relations campaigns.
- Handled requests for meetings and interviews with students and club organizations.
- Planned and organized special promotional events.
Breaking News Writer
The Orion
08.2017 - 12.2018
- Met deadlines on consistent basis. Conducted over 10 interviews weekly, researched, and posted information online. Shot relevant footage for news stories.
- Interviewed sources and developed relationships with informants to obtain vital information for stories.
- Conceptualized, pitched, assigned and monitored stories from origination to publication.
Talk Show Host/Social Media Content Coordinator
KCSC Radio
08.2015 - 05.2017
- Hosted comedy/sketch show 3 days per week. Found, researched, fact-checked and wrote scripts for relevant topics.
- Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings and other items of interest.
- Curated and segmented social media content to increase engagement and channel growth.
Education
Bachelor of Arts - Public Relations Journalism, Marketing
California State University
Chico, CA2019
Licenses & Certifications
03.2023
Skills
- CRM/E-mail Marketing
- Adobe Creative Suite (Photoshop, InDesign, Adobe Premier Pro)
- Microsoft Office expertise
- Photography/ Shooting Live Video
- Video editing/ Proofreading Skills
- Hootsuite/Mailchimp/Google Ad Words/Interaction/Intapp
- Canva
- Fluent in Spanish
Timeline
Proposal Writer
Fountainhead Consulting Corporation
03.2023 - 06.2023
Marketing Coordinator
Jeffer Mangels Butler & Mitchell LLP.
09.2021 - 02.2023
Marketing Director/Social Media Manager
Madrid Construction
09.2019 - 09.2021
Public Relations Coordinator
Public Relations, Tehama Group Communications
01.2018 - 05.2019
Breaking News Writer
The Orion
08.2017 - 12.2018
Talk Show Host/Social Media Content Coordinator
KCSC Radio
08.2015 - 05.2017
Bachelor of Arts - Public Relations Journalism, Marketing
California State University
Licenses & Certifications
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