Genny Padilla
Pelion,SC
Summary
Effective Marketing Communications Manager handling wide-ranging needs with strategic mindset and tactical expertise. Proven successes in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms.
Overview
10
10
years of professional experience
Work History
Director of Marketing Communications
Main Street Latin Festival, 501c3
2017.09 - Current
- Spearheaded social media strategy, fostering community engagement and increasing follower count across channels.
- Oversaw creative direction for marketing materials, ensuring consistent branding across all touchpoints.
- Coordinated effective placements of media announcements, billboards, and print ads for maximum effectiveness and exposure.
- Improved website visibility through development and implementation of SEO strategies.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Researched and applied for federal, state, and local grants.
Virtual Assistant
Trusty Oak
2018.12 - 2022.05
- Enhanced team collaboration through proficient coordination of virtual meetings and conference calls across various time zones.
- Improved client satisfaction by managing calendars, scheduling meetings, and organizing travel arrangements for executives.
- Elevated executive support services with timely preparation of presentation materials utilizing PowerPoint slideshows and informational handouts.
- Handled confidential information discreetly, ensuring privacy of clients and executives.
- Organized and managed team tasks using Trello, Hubspot, and Monday.com.
- Managed CRM input, exports and clean up on platforms such as Airtable, Hubspot, and ActiveCampaign.
Actress
On Your Feet! LLC
2014.05 - 2017.08
- Received critical acclaim for outstanding performances in both leading and supporting roles.
- Worked effectively under pressure, consistently meeting tight production deadlines without sacrificing performance quality.
- Collaborated with directors and fellow actors to develop compelling characters in the creation of the original Broadway show.
- Developed strong relationships with industry professionals, leading to ongoing collaboration opportunities.
Education
Master of Arts - Integrated Marketing And Communications
Marist College
Poughkeepsie, NY08.2017
Bachelor of Fine Arts - Musical Theater
The New School
New York, NY12.2007
Skills
- CRM Management
- Vendor/Sponsor Negotiation
- Integrated Marketing Across Multiple Platforms
- Inbound, Digital, and Social Media Campaign Development
- Scheduling and calendar management
- Reliability
- Excellent Communication
- Team Collaboration
- Public Speaking
- MS Office Suite
- G-Suite
- Canva
- Hootsuite
Affiliations
- SAG/AFTRA
- Actors Equity Association (AEA)
Languages
English
Native or Bilingual
Spanish
Full Professional
Timeline
Virtual Assistant
Trusty Oak
2018.12 - 2022.05
Director of Marketing Communications
Main Street Latin Festival, 501c3
2017.09 - Current
Actress
On Your Feet! LLC
2014.05 - 2017.08
Master of Arts - Integrated Marketing And Communications
Marist College
Bachelor of Fine Arts - Musical Theater
The New School
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