Gentry Edwards
Canton
Summary
I spend my time at the intersection of technology, creative deliverables and business imperatives. I'm passionate about content marketing and connecting the dots between creative deliverables and blue chips.
I have broad experience across marketing, communications and in-house agency teams. I am an effective strategist and problem solver who consistently delivers results. As a leader, I am dedicated to helping my team members develop, flourish and reach their professional goals. I am committed to helping others embrace change, be bold and persevere through challenges.
Overview
27
27
years of professional experience
Work History
Director, Digital Marketing and Strategy
Optum
08.2023 - Current
- Lead the digital marketing strategy team at Optum's Home & Community division. Collaborate with stakeholders, in-house teams, and external partners to create compelling digital content. Use insights, data and analytics to enhance B2B and B2C email marketing, paid media, SEO, organic social and website content optimization. Conceptualize and lead multi-channel digital campaigns to drive awareness, conversions and re-engagement.
Assc Director, Creative Services
Optum
11.2021 - 08.2022
- Led the Home & Community creative services team to enhance marketing, branding, and design standards. Supervised daily operations, coordinating with contractors, vendors, and resource providers. Offered creative input and support on deliverables aimed at both internal and external audiences.
Asst Director, Creative Services
EY
01.2020 - 10.2021
- Oversaw daily operations of onshore, offshore, and contract staff for an in-house agency team. Achieved a net positive profit and loss performance for a 28-member onshore account team. Led, engaged, developed, and coached team members to meet or exceed business objectives. Established and nurtured a sustainable talent pipeline.
Manager of Creative Services, Assc Manager of Multimedia, Producer/Director of Operations
Lockheed Martin
01.2006 - 01.2020
- Oversaw daily operations of a 22-member team consisting of videographers, designers, photographers, web developers, and 3-D animators. Collaborated with internal and external clients to generate business and projects for the team. Conceptualized, produced, directed, and shot multiple video projects.
Director of Production
CWK Network
07.1998 - 01.2006
- Directed the daily operations of a syndicated news and documentary video production team. Supervised videography, field and post-production processes, and managed equipment inventory. Oversaw a team of six members along with freelance crews.
Education
Executive MBA -
Quantic School of Business and Technology
09.2024
M.A. - Communications and Film Production
University of Memphis
12.1996
B.A. - Broadcast Production
Western Kentucky University
05.1994
Skills
- Content Creation
- Digital Marketing Campaigns
- Digital Strategy
- Video Production
- Graphic Design
- Web Design
- Social Media
- Team Leadership
- Strategic Thinker
Timeline
Director, Digital Marketing and Strategy
Optum
08.2023 - Current
Assc Director, Creative Services
Optum
11.2021 - 08.2022
Asst Director, Creative Services
EY
01.2020 - 10.2021
Manager of Creative Services, Assc Manager of Multimedia, Producer/Director of Operations
Lockheed Martin
01.2006 - 01.2020
Director of Production
CWK Network
07.1998 - 01.2006
M.A. - Communications and Film Production
University of Memphis
B.A. - Broadcast Production
Western Kentucky University
Executive MBA -
Quantic School of Business and Technology
Awards
Daytime Emmy Award Nominee | Two Regional Emmy Awards for camera work | Multiple Telly Awards | Multiple Communicator Awards | IABC Golden Flame Award | IABC Golden Quill Award | Multiple AiME Awards
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