Geoff Skinner
Santa Clarita,CA
Summary
Dynamic and collaborative executive with a proven track record at CMON LTD, excelling in strategic leadership, licensing management, and consumer product marketing. Implemented initiatives that resulted in significant increases in assigned sales areas and overall market penetration. Accomplished in international licensing acquisition and partnership development, developing staff and generating revenue.
Overview
23
23
years of professional experience
Work History
SVP US Operations & Entertainment
CMON LTD
09.2022 - 10.2024
- Established a culture of continuous improvement, leading by example to drive operational excellence across the organization.
- Provided strategic and initiative progress reports to senior business leaders; strategized on new growth areas in the United States.
- Effectively managed licensing relationships, forged new partnerships at US and international trade events, and established growth with new licensed product releases, including graphic novels and role-playing games.
- Maintained growth of inbound and outbound licenses, US events, and organized play.
- Increased interdepartmental communications to streamline business processes; ensured cross-department collaboration among sales, marketing and events departments to maximize consumer reach.
- Created and promoted CMON's premiere line of convention collectibles, resulting in a CMON's first profitable San Diego Comic Con and a year-over-year increase in sales of 430%
SVP of Marketing, Licensing & Entertainment
CMON LTD
03.2020 - 09.2022
- Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
- Continued work as head of licensing, collaborating with partners to develop new product lines such as CMON's successful "character pack" program, which integrated A-list IP into our biggest game systems.
- Strategically reintroduced and managed CMON's return to consumer-facing live events & organized play post-pandemic.
- Cultivated, developed and maintained influencer relationships resulting in an ~500% increase of non-sponsored 3rd party-produced content and ~600% increase in total views across multiple social platforms, primarily Youtube and Facebook live.
- Director, writer and producer of CMON's most viewed trailers and ads, while modernizing CMON's video workflow processes, and reducing production expenses by nearly 70%.
- Expanded CMONs advertisement presence on Instagram and Facebook, culminating with the most successful product launches in CMON history.
- Created and pioneered CMON's regular livestream shows. Viewership consistently reached over 1000 customers, becoming one of the largest regular audience in the tabletop space.
- Championed innovation by encouraging cross-functional teams to pursue creative solutions when confronted with complex challenges, including during the pandemic as well as the fast overall growth of the tabletop industry.
- Collaborated with executive leadership team members on long-term strategic planning that ensured sustainable growth for the company.
VP of Entertainment, Licensing & Global Marketing
CMON LTD.
07.2019 - 03.2020
- Led a cross-functional team that developed and launched new product lines & licensed products, contributing to significant growth in sales.
- Supervised an international marketing team with offices in Singapore, Modina Italy, Sao Paulo Brazil, and Atlanta GA.
- Led interdepartmental marketing initiatives to increase consumer awareness.
- Generated significant social media growth, resulting in a 350%+ increased in CMON's reach across all platforms, including Instagram, Facebook, X, and Tiktok.
- Cultivated a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement.
- Designed and executed unique marketing plans and timelines for each product launch.
- Intellectual capital development to support ongoing marketing initiatives prompting increased consumer interaction and acquisition throughout the year.
- Created and launched CMON's first "Virtual EXPO" during the pandemic, generating 1000s of live viewers and exceeding viewership and sales expectations.
- Concurrently navigated duties as Head of Licensing: maintained and grew relationships with partners like Disney, Warner Brothers, Marvel, Sony, SIE, and Legendary Entertainment. Forged additional relationships with Spin Master Games, Netflix, Konami, and Skybound Entertainment to name a few.
- Expanded outbound media licensing with new book and graphic novel releases based on CMON's IP.
VP of Media Development & Licensing
CMON LTD.
06.2018 - 07.2019
- Successfully opened and maintained CMON's first Los Angeles office.
- Designed and implemented CMON's inbound licensing program.
- Negotiated and acquired over 10 A-List Licenses, partnering with companies such as Sony, Mattel, Legendary Entertainment, Warner Brothers, Marvel, and Disney.
- Continuous collaboration closely with various department heads on strategic IP product planning that widened CMON's consumer base.
- Increased company and product line growth through collaboration with sales and marketing departments.
- Developed & packaged CMON's internal IP for media adaptation, including film, television, books and graphic novels.
- Negotiated entertainment and media contracts.
Television Producer
FOX, BUNIM MURRY, DISNEY, ABC, PILGRIM, NBC, SYFY
03.2012 - 07.2018
- Produced a variety of top rated shows, such as FOX's Hell's Kitchen, Bravo's Project Runway, E!'s Couples Therapy, and Animal Planet's Treetop Cat Rescue.
- Supervised crews of up to 60 people across all production departments.
- Optimized resource utilization by delegating tasks efficiently among team members based on their skills and expertise.
- Coordinated with legal departments to ensure compliance with industry regulations and intellectual property rights management.
- Streamlined production workflow by creating and maintaining organized schedules and timelines throughout projects.
- Negotiated contracts with vendors and service providers to secure favorable terms for production needs.
- Ensured smooth transitions between pre-production, production, and post-production stages by maintaining clear communication with all departments involved.
- Mentored junior staff members in various aspects of television production, contributing to their professional growth and development.
VP of Television Development
Robyn Nash Productions
04.2009 - 03.2012
- Identified appropriate stories and ideas for programming to engage target audiences and catch the attention of advertisers.
- Acquired, developed, packaged and pitched concepts for movie and television.
- Analyzed and tracked industry trends and competitor activities to adapt strategies accordingly for continued success in the market.
- Engaged in meetings with producers and production crew to keep productions in step with creative vision.
Director of Development
Nash Entertainment
03.2002 - 04.2009
- Created, fully developed dozens of movie and television pitches each year.
- Tracked developmental progress of 60+ active entertainment projects.
- Cultivated relationships with key talents - writers, directors and actors to package with pitches.
- Identified viable IP, news articles and other media for movie and television adaptation.
- Coordinated with legal departments to ensure compliance with industry regulations and intellectual property rights management.
- Developed and wrote television series for greenlit projects commencing production.
- Spearheaded creative brainstorming sessions that led to the development of unique concepts for new shows.
Education
Bachelor of Arts - Media Studies; Psychology
University of North Carolina At Chapel Hill
Chapel Hill, NC05.2000
Skills
Strategic leadership
Marketing expertise
Licensing acquisition expertise
Process Improvements
Staff Development
Revenue Generation
Budget Preparation
KPI Tracking
Partnership Development
Mission and Vision
New Business Development
Hobbies
Movie Night at the Theater
Family Game Nights
Exploring New Hiking Trails
Tent Camping
Reading
Timeline
SVP US Operations & Entertainment
CMON LTD
09.2022 - 10.2024
SVP of Marketing, Licensing & Entertainment
CMON LTD
03.2020 - 09.2022
VP of Entertainment, Licensing & Global Marketing
CMON LTD.
07.2019 - 03.2020
VP of Media Development & Licensing
CMON LTD.
06.2018 - 07.2019
Television Producer
FOX, BUNIM MURRY, DISNEY, ABC, PILGRIM, NBC, SYFY
03.2012 - 07.2018
VP of Television Development
Robyn Nash Productions
04.2009 - 03.2012
Director of Development
Nash Entertainment
03.2002 - 04.2009
Bachelor of Arts - Media Studies; Psychology
University of North Carolina At Chapel Hill
Similar Profiles
Diallo MamadouDiallo Mamadou
Agent de quai at Cmon CDIAgent de quai at Cmon CDI
Nina RussellNina Russell
Certified Ophthalmic Assistant at Fullerton Eye InstituteCertified Ophthalmic Assistant at Fullerton Eye Institute
Bronson ZapataBronson Zapata
Mover at Rays Local MoversMover at Rays Local Movers
Christian StanglChristian Stangl
Market Development Manager at FXR RacingMarket Development Manager at FXR Racing
Jacob FifeJacob Fife
Food and Beverage Cashier at Six Flags Magic Mountain & Hurricane HarborFood and Beverage Cashier at Six Flags Magic Mountain & Hurricane Harbor