Geoffrey Avants

• Developed business concept and established apparel company from the ground up
• Created brand identity including name, logo, color schemes, and brand voice
• Designed original artwork and apparel graphics using design software (e.g., Adobe Illustrator, Canva)
• Researched and sourced high-quality apparel and printing materials from trusted suppliers
• Built and managed e-commerce website using platforms such as Shopify / WooCommerce / Squarespace
• Handled all order fulfillment: quality checks, folding, packaging, labeling, and shipping
• Managed customer communications, inquiries, returns, and support with professionalism and speed
• Created social media content (Instagram, Facebook, TikTok, etc.) to drive brand awareness
• Ran targeted digital advertising campaigns to boost visibility and sales
• Built and managed email marketing lists and newsletters to engage repeat customers
• Tracked inventory levels and re-ordered products based on demand and seasonal trends
• Maintained financial records, tracked expenses, and handled all small-business accounting duties
• Processed payments, managed tax filings, and balanced books using accounting software

• Oversaw daily operations of full-service automotive repair shop, ensuring efficiency in all areas.
• Managed service writing, invoicing, customer relations, and scheduling to enhance workflow.
• Supervised four skilled technicians, fostering motivation and boosting overall productivity.
• Diagnosed vehicle issues, ordered parts, and coordinated effective workflow processes.
• Maintained vendor relationships and negotiated pricing to achieve cost reductions.
• Developed strategic plans focused on increasing profitability and operational efficiency.
• Created marketing campaigns that successfully attracted new customers and increased engagement.
• Balanced budgets, payroll, and marketing efforts to optimize financial performance.

• Coordinated construction activities across multiple sites to achieve timely project completion.
• Conducted inspections to ensure subcontractor compliance with contract requirements.
• Oversaw material procurement processes, guaranteeing on-time delivery to job sites.
• Negotiated necessary contract modifications during project execution.
• Monitored work progress, ensuring adherence to building codes and safety regulations.
• Supervised staff, including subcontractors and laborers, on various projects.
• Provided technical guidance for resolving design and construction challenges.
• Inspected construction sites to identify safety hazards and enforce compliance protocols.
• Engaged with walk-in and drive-by traffic to showcase and sell spec homes, providing tours, answering questions, and guiding potential buyers through the sales process.

• Founded and operated construction painting and drywall company.
• Managed team of 12 on multiple residential projects.
• Estimated project costs, coordinated schedules, and arranged supply deliveries.
• Achieved clean finishes while ensuring customer satisfaction on each job.

Supervised worker performance to enhance productivity, efficiency, and cost savings.

• Negotiated with vendors for optimal pricing, increasing profit margin significantly.
• Delegated tasks to staff, establishing clear priorities and goals.
• Closed business following housing crash of 2008 and transitioned to new industry.

• Delivered exemplary customer service in a fast-paced retail environment.
• Consistently achieved monthly sales targets through effective closing techniques.
• Guided customers in furniture selection, upselling accessories, and warranties.
• Maintained knowledge of new products and their selling features to enhance customer experience.