Geoffrey Berrios
Raleigh,NC
Summary
A proven effective Technology Sales Professional with 20+ years of experience including SaaS applications sales at both the enterprise and mid-market levels for almost 9 years. An established track record of quota attainment, high-level opportunity sourcing, large deal structuring, and delivering tailored solutions based on customers often complex, bespoke requirement. Renowned for building and maintaining strong, long term customer relationships, negotiating intricate and valuable ($10m+)contracts, and managing the full sales cycle from prospecting to closing. Thoughtful and proficient communicator and team leader evidenced by rapid promotion to larger roles within each organization and being asked to join "Team Lead" and management training programs at each company.
Overview
11
11
years of professional experience
Work History
Sales Executive
Avalara Inc.
Durham, NC
05.2022 - Current
- Hired to the emerging small business team selling solutions to customers using QuickBooks as an ERP by delivering sales presentations to high-level executives and decision-makers.
- Promoted in 2nd year to selling Avalara solutions to mid-market and Enterprise customers using Zoho and Sage ERP's.
- Conduct demonstrations daily, totaling approximately 10 to 15 per week.
- Provide quotes and analysis to both current and prospective clients, troubleshooting customer product issues and maintaining sales process for larger and more complex projects
- Invited to attend and currently enrolled in Avalara leadership training program.
- Completed Avalara certified implementation partner program.
Digital Sales
Citrix Systems
Raleigh, NC
08.2017 - 04.2022
- Hired to the newly created Growth/Expansion team to increase Citrix solutions use across the current customer base.
- Promoted to the E-commerce team to develop white space opportunities within underperforming territories (OH and KY) via cold calls, emails, and leveraging partner relationships while providing support and assistance on marketing-developed leads.
- Appointed as a team lead, attended monthly leadership and management meetings.
- Performed management responsibilities, such as leading team meetings and scrums in the team manager's absence, and mentoring new and/or underachieving members of the team.
Associate Director
NGKF
Raleigh, NC
01.2014 - 07.2017
- Oversaw national teams of employees in time-sensitive and project-driven situations, often in transactions of $5 million or greater.
- Involved in the interview and selection process of brokers nationwide to assist in clients' national project needs.
- Increased efficiency and accuracy of project operations by developing and implementing standardized project protocols.
- Established and met financial and operational goals by evaluating market data, training new employees, and maintaining technical knowledge.
Education
Bachelor of Arts - Political Science (History Minor)
East Carolina University
Greenville, NC12-2005
Skills
- Enterprise Technology Sales
- SaaS Application Sales
- Large Deal (10M) Structuring
- Customer Service and Support
- Account Management
- Channel Partner Sales
- Sales/Forecast Management
- Employee Management
- Business development and planning
- Strategic Planning/Analysis
- Relationship Management
- Cold-Calling/Prospecting
- Outside/Inside Sales
- Staff Training/Mentoring
Accomplishments
- Citrix Achiever’s Club 2018, 2019, 2020, 2021
- 2011 Top Grossing Brokers Award, Triangle Business Journal - Book of Lists
- DTZ 2008 Rising Star
Timeline
Sales Executive
Avalara Inc.
05.2022 - Current
Digital Sales
Citrix Systems
08.2017 - 04.2022
Associate Director
NGKF
01.2014 - 07.2017
Bachelor of Arts - Political Science (History Minor)
East Carolina University
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