Summary
Overview
Work History
Education
Skills
Affiliations
References
Timeline
Generic

GEOFFREY C. WILSON

Norcross,Ga

Summary

Results-driven General Manager with a demonstrated ability to increase sales by 46% at Urban Realm DBA Peterbrooke Chocolatier through innovative marketing and branding strategies. Highly skilled in project management and employee development, providing strong leadership and operational oversight to enhance profitability. Proven track record in cultivating vendor relationships and implementing effective cost reduction initiatives, leveraging both analytical and interpersonal skills. Aiming to leverage extensive experience to drive further growth in a dynamic environment.

Overview

28
28
years of professional experience

Work History

GENERAL MANAGER

Urban Realm DBA Peterbrooke Chocolatier
NORCROSS, GA
01.2010 - Current
  • Supervises and coordinates the activities of workers in a retail store.
  • Plans, prepares, and devises work schedules according to budgets and workloads.
  • Observes and evaluates workers' performance.
  • Issues instructions and assigns duties to workers.
  • Communicates with franchise owner to resolve problems, expedite work and increase profits
  • Interprets and communicates work procedures and company policies to staff.
  • Assists employees with problem solving and completing task
  • Resolves complaints and answers questions from customers regarding service and procedures
  • Participates in community events when necessary
  • Plans and hosts in store events
  • Responsible for inventory and shrinkage management
  • Place orders with vendors
  • Solicits and handles corporate orders
  • Works to increase store sales and profits
  • Responsible for all activities of the retail store
  • Increased sales 2010 22%, 2011 16%, 2012 14%, 2013 46%, 2014 12%, 2015 16%, 2016 12%, 2017 14%, 2018 12%, 2019 9.6%
  • Awarded most Improved store in 2013
  • Created Peterbrooke Coffee program
  • Awarded most improved location in 2013
  • Most sales percentage increase in 2013
  • Recruited, trained and empowered employees to achieve key performance indicators.
  • Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
  • Complied with company policies and government regulations to prevent and detect rule violations and protect organization from fines and lawsuits.
  • Maintained relationships with vendors to obtain the best pricing on supplies and materials.
  • Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
  • Maximized time and employee productivity, consolidating data, payroll and accounting programs into centralized systems.
  • Delivered exceptional client experiences through hands-on leadership of associates and managers.
  • Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
  • Provided guidance and support to subordinate managers in order to foster an atmosphere of cooperation throughout the organization.
  • Oversaw product development initiatives from concept through completion stages.
  • Developed marketing strategies designed to increase brand awareness within target markets.
  • Implemented campaigns and promotions to help with developing goods and services.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Built and maintained loyal, long-term customer relationships through effective account management.
  • Performed routine audits of internal controls in order to maintain accuracy of financial records.
  • Trained employees on duties, policies and procedures.
  • Conducted employee evaluations to provide adequate feedback and recognize quality performance.
  • Designed sales and service strategies to improve revenue and retention.
  • Recruited, interviewed and hired qualified staff for open positions.
  • Tracked monthly sales to generate reports for business development planning.
  • Created schedules and monitored payroll to remain within budget.
  • Assisted in the recruitment process by interviewing potential candidates for open positions.

CUSTOMER SERVICE SUPERVISOR

AirTran Airways
Jacksonville, FL
01.2005 - 01.2010
  • Company Overview: AirTran Airways was a low-cost airline that operated in the United States
  • Customer Service Supervisor duties included overseeing ticket counter, gate area, baggage service
  • Ramp duties included, operations taking personal responsibility for the safety of our customers and every crew member; loading and unloading baggage, mail and cargo; directing aircraft to and from gates; cleaning of aircraft and operating ground equipment
  • Baggage service, manually researching missing luggage assisting passages with missing and damaged bags
  • Certified Instructor responsible for maintaining and training all employees with in the AirTran Stander operating procedures to include all HAZMAT rectification and all new employee orientation
  • AirTran Airways was a low-cost airline that operated in the United States

HOME IMPROVEMENT REFERAL / OWNER

First Call
Jacksonville, FL
01.2003 - 01.2007
  • Provided homeowners in need of a home improvement professionals with qualified licensed contractors
  • Assisted homeowners with contracts and securing bids on projects
  • Expedited all permit required for project
  • Provided an open channel of communication between homeowner and contractor
  • Oversaw project from conception to completion

DIRECTOR CATHEDRAL PROPERTIES AND SPECIAL EVENTS

St. Johns Cathedral
Jacksonville, FL
01.2001 - 01.2003
  • Company Overview: St
  • Johns Cathedral is a historical property in Jacksonville, FL
  • Successfully direct operations and maintain 52 thousand square feet historical property including 286 K budget forecast, development and implementation, and effectively utilize resources for electrical, plumbing, church building, kitchen, landscape, HVAC, fire equipment, boiler, pest control, floor cleaning, security, and architecture
  • Responsible for creating and implementing special events, consulting with City leaders and church officials, fundraising, membership drives, vendor activities, ordering supplies, menu planning, food and beverage operations in accordance with OSHA, MSDS and State of Florida health inspections, table and room décor, maintaining inventory levels, stocking supplies, scheduling activities, and staff/volunteer supervision, training, development, mentoring, staff meetings, monitoring for competency
  • Maintain 52 thousand square feet property including electrical, plumbing, church building, kitchen, landscape, HVAC, fire equipment, boiler, pest control, floor cleaning, security and architecture
  • Supervise staff and volunteers, provide staff training and development including mentoring, monitoring for competency, and staff meetings
  • St
  • Johns Cathedral is a historical property in Jacksonville, FL
  • Recruited to develop property manager position, identify and correct deficiencies
  • Exceeded expectations to bring church to higher level of performance, historical value and appearance while cutting fixed costs and implementing new projects under budget
  • Identify need for 140K roof restoration, collaborate with management and architects, and implement project including permits, bids, contracts, licensing, warranties while bringing project in under budget and within time constraints
  • Develop, propose, and implement plan to reduce kitchen operating expenses by 5K per year through capital equipment acquisition, creative fundraising efforts, cost analysis, and vendor selection
  • Propose need for elevator and implement project to bring church in line with ADA compliance, assist handicapped parishioners, and move supplies
  • Key player to develop, implement, and research 105K historical renovation
  • Brought job 15K under budget while maintaining historical integrity of project

CONSULTANT

Glory Homes, Inc.
Jacksonville, FL
01.2001 - 01.2003
  • Contract with Construction Company part-time
  • Use expertise to expediting permits, review zoning laws, provide quality control, record keeping, and expedite changes
  • Consult with Springfield Preservation Society to research and implement historical revitalization projects

GENERAL MANAGER

AMC Mother Trucker, Inc.
St. Simon’s Island, GA
01.1997 - 01.2001
  • Company Overview: AMC Mother Trucker, Inc
  • Was a high-end land development company
  • Profitably manage office staff, labor crew, and mechanics for this hi-end land development company, including HR functions, billing and collections, accounting activities, banking, payroll, cost reports, Total Quality Initiative Program; and develop and implement OSHA, DOT, and corporate policies and procedures
  • Liaison between builders, contractors, vendors, and company to provide project scope management, bidding processes, dispatching and scheduling, contract negotiation, job costing, proposals, fleet management and training, inventory control processes, and human and equipment utilization
  • AMC Mother Trucker, Inc
  • Was a high-end land development company
  • Reduced and consistently maintained A/R 60-Days past due accounts by 10 Thousand Dollars in a 2-year period
  • Created and implemented preventative maintenance and equipment control program to streamline operations by 50 Thousand Dollars in 1-year

Education

36-Continuing Education Units - Program of Theological Education

The University of the South
Jacksonville, FL
01.2025

92-Hours course curriculum - Business Administration and Communications

CLEVELAND STATE UNIVERSITY
Cleveland, OH

Graduate - License Pending

FLORIDA REAL ESTATE INSTITUTE
Orange Park, FL

Skills

  • Branding
  • Sales
  • Marketing Strategy Development
  • Recruitment
  • Inventory Protection
  • Operations oversight
  • Administrative skills
  • Vendor relationships
  • Cost reductions
  • Employee development
  • Project management
  • Budget administration
  • Labor cost controls

Affiliations

  • Senior Warden / CEO Christ Episcopal Church 3 years
  • Member of Southwest Gwinnett Chamber
  • Member of PCBA

References

References available upon request.

Timeline

GENERAL MANAGER

Urban Realm DBA Peterbrooke Chocolatier
01.2010 - Current

CUSTOMER SERVICE SUPERVISOR

AirTran Airways
01.2005 - 01.2010

HOME IMPROVEMENT REFERAL / OWNER

First Call
01.2003 - 01.2007

DIRECTOR CATHEDRAL PROPERTIES AND SPECIAL EVENTS

St. Johns Cathedral
01.2001 - 01.2003

CONSULTANT

Glory Homes, Inc.
01.2001 - 01.2003

GENERAL MANAGER

AMC Mother Trucker, Inc.
01.1997 - 01.2001

36-Continuing Education Units - Program of Theological Education

The University of the South

92-Hours course curriculum - Business Administration and Communications

CLEVELAND STATE UNIVERSITY

Graduate - License Pending

FLORIDA REAL ESTATE INSTITUTE

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GEOFFREY C. WILSON