Geoffrey Dexter-Goggin
Denver,CO
Summary
Highly motivated and results-driven sales professional with six years of successful experience in the beverage alcohol sales industry. After a rewarding time in financial planning, returning to the beverage sales industry ignited my passion for sales, especially in an industry that truly excites me. I have consistently demonstrated a strong work ethic and a deep commitment to building exceptional supplier, distributor and customer relationships.
Overview
8
8
years of professional experience
Work History
CO Market Manager
Provision Spirits
Denver, CO
10.2023 - 04.2024
- Built and upheld strong relationships with distributors, retailers, and on-premise accounts. Fostering collaborative partnerships to drive product placement, increase brand visibility, and secure positioning in highly competitive markets
- Negotiated and managed contractual agreements, pricing structures, and trade terms with vendors and distribution partners, leveraging strong negotiation skills and industry expertise to secure terms, optimize margins and drive growth
- Orchestrated and executed impactful promotional events, tastings, and marketing campaigns in coordination with marketing teams, leveraging innovative tactics and consumer engagement initiatives to enhance brand awareness, stimulate demand, and drive sales volume
Financial Representative
Northwestern Mutual
Denver, CO
12.2022 - 09.2023
- Cultivate and foster strong relationships with new clients, consistently exceeding sales targets through personalized financial solutions and exceptional customer service
- Proactively build and expand prospect lists for new business, leveraging market research and networking strategies to identify high-potential leads and opportunities
- Develop and deliver compelling presentations, showcasing comprehensive financial plans and retirement strategies, including 401K's, annuities, long-term disability, and life insurance policies, resulting in increased client retention and referrals
- Demonstrate entrepreneurial acumen as the owner of a successful business practice, while actively engaging in continued learning initiatives, such as attending seminars, webinars, and compliance testing to stay abreast of industry trends and maintain a strong record of B to C sales achievements.
Sales Representative
1st Class Medical
Parker, CO
11.2021 - 11.2022
- Successfully managed a high volume of phone sales leads from a centralized database, demonstrating exceptional communication and persuasion skills to convert prospects into satisfied customers for portable oxygen concentrators
- Recognized for outstanding performance and promoted to a key liaison role, coordinating communication between medical facilities and health insurance companies, ensuring seamless delivery of medical equipment and meeting clients specific medical needs
- Skillfully managed a diverse book of business, overseeing the needs of 100 patients, providing personalized support, and building long-term relationships that led to high levels of customer satisfaction and repeat business
- Collaborated effectively with four manufacturers to drive equipment sales to patients, negotiating contracts and facilitating smooth transactions, resulting in increased revenue and strengthened partnerships with suppliers.
Sales Specialist
Sazerac Co
Denver, CO
06.2020 - 09.2021
- Demonstrated exceptional territory management skills, calling on over 600 accounts statewide to drive sales for the largest beverage alcohol supplier in the country
- Managed distributor relations, pricing, and brand education to build strong partnerships and ensure product availability and visibility in both on and off-premise locations
- Orchestrated successful brand education and experiential marketing events, elevating brand awareness and engagement, resulting in the consistent surpassing of quarterly KPI's and achieving revenue targets
- Spearheaded the sales growth of a diverse portfolio of over 45 SKU's developing customized sales programs tailored to the unique needs of bars, restaurants, and retail establishments, further enhancing product penetration and market share
- Played pivotal role in driving substantial business growth, contributing to over 20% state-wide sales increase within the first year of employment
- Consistently ranked as a top 5 sales representative nationwide for the company every quarter, highlighting outstanding sales achievements and contributions.
Sales Representative
Caledonia Spirits
Denver, CO
09.2019 - 05.2020
- Championed all sales efforts for Caledonia Spirits in the state of Colorado, managing over 500 accounts and establishing strong distributor relations for pricing, resulting in consistent revenue growth and exceeding quarterly KPI's
- Demonstrated outstanding leadership in brand education and experiential marketing events, driving brand awareness, visibility, and customer engagement
- Successfully developed and implemented custom sales programs tailored to bars, restaurants, and retail establishments, leading to increased sales and market share
- Excelled as the sole employee representing Caledonia Spirits in Colorado, showcasing exceptional relationship-building skills with on and off-premise operators, resulting in strong brand advocacy, increased sales, and substantial brand growth within the territory
- Continuously developed and presented compelling brand programming and sales initiatives to distributor sales divisions on a monthly basis.
Brand Ambassador
WhistlePig Distillery
Denver, CO
02.2016 - 09.2019
- Drove brand education and awareness through engaging consumer tasting seminars and events, effectively building brand visibility and fostering strong connections with potential customers, contributing to increased sales and market presence
- Supported the local sales team by executing experiential marketing opportunities, such as on-premise activations and off-site events, resulting in enhanced brand awareness and expanded market share within the territory
- Managed local POS marketing assets, ensuring consistent and impactful brand representation at various retail and on-premise locations, reinforcing brand identity and maximizing consumer engagement
- Acted as the dynamic face of the WhistlePig Whiskey brand, directly interacting with consumers at events, establishing a positive brand image and forging lasting brand loyalty
- Additionally, provided invaluable support to the sales team during brand trade shows, conferences, and seminars contributing to successful lead generation and sales growth.
Education
Bachelor Of Science (B.S.) In International Business -
Champlain College
Skills
- Cross-Functional Leadership
- Sales and Negotiation
- Product Knowledge
- Territory Management
- Relationship Building
- Communication
- Market Research
- Customer Service
- Time Management
- Adaptability
Timeline
CO Market Manager
Provision Spirits
10.2023 - 04.2024
Financial Representative
Northwestern Mutual
12.2022 - 09.2023
Sales Representative
1st Class Medical
11.2021 - 11.2022
Sales Specialist
Sazerac Co
06.2020 - 09.2021
Sales Representative
Caledonia Spirits
09.2019 - 05.2020
Brand Ambassador
WhistlePig Distillery
02.2016 - 09.2019
Bachelor Of Science (B.S.) In International Business -
Champlain College
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