Geoffrey Rutherford
Chico,CA
Summary
Results-driven Sales Manager bringing 25+ years of experience in sales management, product development, promotion and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.
Overview
22
22
years of professional experience
Work History
Sales Manager
Golden Brands
Chico, CA
09.2019 - Current
- Developed and implemented sales strategies to increase market share.
- Tracked monthly sales to generate reports for business development planning.
- Trained, coached, and mentored sales personnel to ensure success in their roles.
- Boosted revenue and facilitated sales activity while developing consistent employee measurements for exceeding goals.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Achieved Annual Distribution Plans for all major suppliers each year from 2016-2023.
Branch Manager
DBI Beverage
Chico, CA
02.2016 - 09.2019
- Analyzed competitors and market trends to facilitate business growth.
- Analyzed actual financial results to budget, preparing variance reporting to functional groups.
- Organized professional development programs for employees at all levels of the organization.
- Managed staff scheduling, hiring and training processes.
- Developed strategies to increase customer satisfaction and loyalty.
- Monitored financial performance of the branch on a monthly basis.
- Managed and inspired team members to perform to full potential, driving branch profitability.
- Established strong working relationships with external partners such as vendors and suppliers.
- Worked cross-functionally to plan and establish branch goals, supporting strategic objectives.
- Designed sales and service strategies to improve revenue and retention.
- Increased efficiency and drove branch revenue by optimizing daily operations.
- Directed daily operations of the branch, including customer service, human resources, sales and marketing activities.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Molson Coors Brand Manager
DBI Beverage
Sacramento, CA
03.2012 - 02.2016
- Delivered marketing strategy updates to upper-level management.
- Designed sales-driven programs and promotions to facilitate team objectives.
- Prepared marketing campaign budgets with finance personnel.
- Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value.
- Developed marketing strategies based on corporate objectives and market trends.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Collaborated with sales teams on product launches, promotions and pricing strategies.
- Collected and analyzed market research data for use in forecasting.
- Achieved Molson Coors Annual Distribution goals each year
District Sales Manager
DBI Beverage
Sacramento, CA
01.2007 - 03.2012
- Coached, developed and motivated team to achieve revenue goals.
- Developed and implemented strategies to increase market share and profitability of the district.
- Gained market share in new sales performance through aggressive team training.
- Resolved customer complaints regarding sales and service.
- Maintained relationships with key accounts within the district in order to facilitate repeat business opportunities.
- Supported sales team members to drive growth and development.
- Assessed employee performance through regular reviews and documented any areas needing improvement or development.
District Sales Manager
Mesa Beverage
Sacramento, CA
04.2005 - 01.2007
Sales Representative
Mesa Beverage
Sacramento, CA
10.2001 - 03.2005
Education
Some College (No Degree) - Biology
California State University Sacramento
Sacramento, CASkills
- Performance Management
- Sales Planning
- KPI Tracking
- Brand-Building Strategies
- Market Research, Forecasting, and Analysis
- Sales and Market Development
- Order Management
- Goal Setting
Accomplishments
- Manager of the year 2010 and 2011
Timeline
Sales Manager
Golden Brands
09.2019 - Current
Branch Manager
DBI Beverage
02.2016 - 09.2019
Molson Coors Brand Manager
DBI Beverage
03.2012 - 02.2016
District Sales Manager
DBI Beverage
01.2007 - 03.2012
District Sales Manager
Mesa Beverage
04.2005 - 01.2007
Sales Representative
Mesa Beverage
10.2001 - 03.2005
Some College (No Degree) - Biology
California State University Sacramento
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