Geonna King
Litchfield Park
Summary
Passionate about fostering community relationships through food justice initiatives, leveraging strong interpersonal communication skills to drive impactful change. Proven track record in strategic planning and execution of community events, enhancing stakeholder engagement and relationship building. Skilled in budgeting and project management, successfully coordinating youth-led initiatives that boost community outreach and participation. Committed to creating inclusive environments and contributing innovative ideas and a strong work ethic to any team.
Overview
5
5
years of professional experience
Work History
Marketing and Communications Coordinator
Pueblo Farmers Market
Pueblo
06.2024 - 11.2025
- Designed and deployed comprehensive marketing plans to advance market engagement and promote mission values.
- Showcased in-depth knowledge of Pueblo Food Project and Pueblo Farmers Market, highlighting mission, values, and programming.
- Directed social media account activities, designed and arranged content, and interacted with messages to foster community involvement
- Partnered with local vendors to enhance product visibility through strategic marketing initiatives.
- Developed graphic content for social media, print flyers, and diverse media platforms.
- Executed impactful advertising campaigns across radio, television, and print channels.
- Administered email and text outreach to mailing list per directives from director.
- Worked with people of diverse ages, abilities, and backgrounds, fostering an inclusive environment.
- Facilitated partnerships at community events to support local food access and education efforts.
- Monitored social media analytics to optimize content performance and audience reach.
- Executed strategies to increase foot traffic at the market through targeted advertising efforts.
- Designed and implemented surveys to gather feedback from market attendees, enhancing future events.
- Conducted market research to identify trends in customer preferences and industry developments.
- Compiled weekly reports on website analytics, email campaigns and social media performance.
- Met deadlines consistently with high-quality work in line with demanding expectations and objectives.
Organic Urban Farmer Apprentice
A Quarter Acre and A Mule
Pueblo
05.2024 - 11.2025
- Supported development and oversight of urban garden, including sowing and tending to a variety of organic vegetables and herbs utilizing eco-friendly agricultural methods.
- Managed pest control measures, utilizing integrated pest management techniques to minimize damage.
- Implemented efficient irrigation practices to conserve water while ensuring crop health.
- Maintained farm machinery, tools, and buildings in good working order.
- Coordinated with the local farmers' market to ensure a consistent supply of high-quality, seasonal produce.
- Managed cash and government benefit transactions alongside accurate upkeep of sales records.
- Leveraged basic math skills to maintain accuracy in transaction execution and change distribution.
- Utilized organic farming methods to cultivate a variety of fruits and vegetables while minimizing chemical use.
- Partnered with local influencers and community organizations to advance food justice initiatives and empower low-income communities.
- Collaborated with local chefs and restaurants to promote farm-to-table initiatives and increase product sales.
- Established relationships with local suppliers for the timely procurement of secured goods during transit to and from the farm.
- Assessed market conditions to identify opportunities for selling products at optimal prices.
- Attended conferences and seminars to keep up-to-date on new developments in agriculture field.
- Displayed excellent customer service skills when interacting with clients.
Community Engagement Intern
Pueblo Fooducates
Pueblo
06.2020 - 12.2024
- Managed and accounted for over $20,000 in grant funding, ensuring accurate allocation and record-keeping to support community initiatives, such as youth-led retreats, education programs, and meal distributions.
- Provided organizational leadership and collaborated to establish long-term goals and strategies to allocate funds.
- Collaborated closely with senior management on long-term strategic planning initiatives related to projects in development or execution stages.
- Scheduled and led monthly meetings with co-founding members to discuss progress and challenges.
- Created a strategy for recruiting, onboarding, training, and retaining new members.
- Coordinated and budgeted food distribution efforts, verifying inventory, and ensuring surplus food reached community shelters and food banks.
- First youth group to work with graphic designers to create effective visuals to be incorporated onto a mural on the historical Pueblo levee.
- Utilized strong interpersonal communication skills to convey information to youth and their families, supporting community engagement and education.
- Organized and supervised youth-led retreats, managing funds and logistics to promote physical, mental, and social development within the Pueblo community.
- Organized speaking engagements to recognize and pursue growth opportunities for the Pueblo Fooducates at the local Pueblo Food Summit, and the Statewide Colorado Food Summit.
- Served as a member of the Colorado Food Systems Summit host committee, assembling and coordinating logistics for state-wide summits, including managing breakout groups, validating records, and promoting speaking engagements.
- Coordinated an expert panel tailored to food sourcing in Colorado at the Statewide Food Summit.
- Analyzed data from surveys sent out to the community and founding members in order to identify areas of improvement within the Pueblo Fooducates.
Education
BA - Psychology
Colorado State University-Pueblo
Pueblo, CO05.2025
Skills
- Interpersonal communication skills
- Budgeting
- Writing
- Managing grant funds
- Leadership
- Collaboration
- Problem-solving
- Creative thinking
- Community engagement
- Organizational tasks
- Project management
- Community outreach
- Team building
- Youth advocacy
Pronouns
she/her
News Articles
- Farms and Farmers Markets Support Food Insecure Families, https://collective.coloradotrust.org/stories/farms-and-farmers-markets-support-food-insecure-families-can-these-initiatives-meet-growing-demands/?fbclid=IwY2xjawEYcZBleHRuA2FlbQIxMQABHdrq_XARMwxwLC8z1aiuTf1X6r4cMGubEyEPPGtwF-qWUyOWaSOT0tELZg_aem_WhOl6PNd6sXC3i9ZDt9qJQ
- Pueblo Students Help Plan Host Statewide Food Summit, https://www.chieftain.com/story/news/2023/12/15/pueblo-students-help-plan-host-statewide-food-summit/71885335007/
References
References available upon request.
Timeline
Marketing and Communications Coordinator
Pueblo Farmers Market
06.2024 - 11.2025
Organic Urban Farmer Apprentice
A Quarter Acre and A Mule
05.2024 - 11.2025
Community Engagement Intern
Pueblo Fooducates
06.2020 - 12.2024
BA - Psychology
Colorado State University-Pueblo