Summary
Overview
Work History
Education
Skills
Professional Licence
Timeline
Generic

Geordie S MacDiarmid

San Jose,CA

Summary

Results-driven Management professional with 25 years of experience in sales, operations, production management, organizational development and team building within diverse industries. Highly adept in planning, coordinating and executing successful production and sales strategies. Track record of improving operational stability, efficiency, training and profitability. Strong collaborator with vendor and retail partners to drive volume and growth.

Overview

31
31
years of professional experience

Work History

Account Executive

Caudalie
San Jose
01.2023 - Current
  • Provided customers with expert guidance on product usage and maintenance procedures.
  • Collaborated with different departments (finance, operations, legal and marketing) to explore new opportunities for business expansion.
  • Developed, implemented and executed a comprehensive sales strategy resulting in revenue growth within assigned territory.
  • Analyzed customer data to develop targeted campaigns that increased customer loyalty and retention rates.
  • Successfully sustained a consistent annual growth of 20%.
  • Consistently exceeded store eventing and education goals

Group Business Sales Manager Home/Mens

Bloomingdale's
Palo Alto, CA
10.2021 - 01.2023
  • Led end-to-end sales process, including buyer engagement, merchandising, and customer support.
  • BSM of Designer, RTW, Home, Mens, and Kids
  • Collaborated with buyers and merchants, product vendors to develop solutions addressing client needs.
  • Recruited and hired individuals demonstrating passion, dedication and added value to team.
  • Achieved remarkable turnaround of department sales performance, surpassing sales plan in a single quarter.
  • Created a values driven team that elevated the customer experience.
  • Empowered staff members to contribute to continuous improvement, client acquisition, sales, and merchandizing resulting in quality and growth of company.
  • Developed and maintained relationships with key clients to ensure customer satisfaction.
  • Cultivated relationships with key decision makers through regular client visits and follow-up calls.
  • Developed and implemented a comprehensive sales plan to increase revenue in assigned territory.

Area Manager Ambassador RHIYH

RH
San Jose, CA
11.2020 - 10.2021
  • Lead the full-cycle delivery experience; being a steward the RH product as it enters the customer’s home
  • Provided leadership and interacted with the delivery team and partners to ensure all standards and processes are met, providing coaching and feedback when needed
  • Kept customer and system account information accurate and current to support timely resolutions for concerns.
  • Provide guidance and feedback to clients on additional product suggestions based on the needs of the client and in partnership with the Gallery Designers
  • Exceeded company productivity standards on consistent basis.

Area Manager

Sur La Table
San Jose, CA
07.2019 - 11.2020
  • Supervised business functions, employee staffing, customer retention and financial accountability for all stores.
  • Evaluated schedules, orders and forecasts to plan operational processes and meet timetables.
  • Realigned procedures and daily protocols with changing business demands.
  • Area Manager for 6 retail and 4 culinary school locations
  • Streamlined operational efficiencies by successfully hiring top talent driving productivity.
  • Generated daily operational and sales reports for corrective action or continuous improvement.
  • Ability to set forth and communicate accurate and achievable business plans, creating a goal orientated work environment boosting employee morale

General Manager

Williams-Sonoma
San Jose, CA
08.2018 - 07.2019
  • Saved costs by managing shrink processes and inventory levels for corrective action planning
  • Partnered with allocation and visual teams to develop and implement merchandising plans to guarantee profitability on weekly basis
  • Performed daily tasks pertaining to customer accounts, including purchasing, sales and marketing to increase service and efficiency
  • Established clear performance goals and metrics for revenue, P&L, customer service and customer retention for each retail unit.

Owner

Ego Mechanix Salon
San Jose, CA
08.2005 - 07.2018
  • Promoted branding initiatives, developing effective marketing and sales strategies to meet new business development goals
  • Assessed business systems and processes, identifying areas for improvement to support future growth
  • Hired, developed and trained highly productive teams, resulting in less than a 3% turn of employees on an annual cycle

Certified Trainer

Comfort Zone; a division of Davines
San Jose, CA
01.2017 - 04.2018
  • Determined appropriate instructional plans based on personal strengths and training goals
  • Designed each class to match the skill and learning levels of all participants
  • Delivered training modules to inter-departmental teams to ensure smooth adoption of new program. Completed training on-time and under-budget

Account Manager

Laura Mercier Cosmetics
San Jose, CA
04.2004 - 08.2005
  • Provided onsite training
  • Educated customers on product and service offerings
  • Stayed up-to-date on current and emerging trends to increase professional value and meet diverse client needs
  • Created innovative merchandising and in-store events, that were rolled out to rest of chain resulting in higher gross margin and sell thru

General Manager

American Eagle Outfitters
San Francisco, CA
10.2001 - 04.2004
  • Proactively identified and solved complex problems impacting operations management and business direction
  • Achieved a 30% comp to sales, by analyzing and assessing business needs based on trends, allocations, foot-traffic, and overall efficiency of retail, resulting in a first-time profit for the location

General Manager of Operations

Gap
San Francisco, CA
10.1997 - 10.2001
  • Established departmental performance goals, set timeline targets for sales team and trained new employees
  • Identified and solved complex strategy problems to drive organizational goals
  • Implemented more cost-effective work environments resulting in increased efficiency and profitability through payroll and manageable store expense

General Manager

Macy's
Walnut Creek, CA
01.1994 - 10.1997
  • Identified sales opportunities by analyzing incident rate reports and increasing sales by 30%

Education

Esthetician -

San Jose City College
San Jose, CA
07.2005

Associate of Arts - Sales, Merchandising, And Marketing

FIDM/Fashion Institute of Design & Merchandising
San Francisco, CA
06.1993

Skills

  • Performance improvements
  • Profit and loss accountability
  • Training development
  • Leadership development
  • Vendor relations
  • Instructional best practices
  • Job readiness training
  • Talent management
  • Persuasive communication expertise
  • Team management

Professional Licence

Licensed Esthetician by California State Board of Cosmetology

Timeline

Account Executive

Caudalie
01.2023 - Current

Group Business Sales Manager Home/Mens

Bloomingdale's
10.2021 - 01.2023

Area Manager Ambassador RHIYH

RH
11.2020 - 10.2021

Area Manager

Sur La Table
07.2019 - 11.2020

General Manager

Williams-Sonoma
08.2018 - 07.2019

Certified Trainer

Comfort Zone; a division of Davines
01.2017 - 04.2018

Owner

Ego Mechanix Salon
08.2005 - 07.2018

Account Manager

Laura Mercier Cosmetics
04.2004 - 08.2005

General Manager

American Eagle Outfitters
10.2001 - 04.2004

General Manager of Operations

Gap
10.1997 - 10.2001

General Manager

Macy's
01.1994 - 10.1997

Esthetician -

San Jose City College

Associate of Arts - Sales, Merchandising, And Marketing

FIDM/Fashion Institute of Design & Merchandising

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Geordie S MacDiarmid