George Andersen
Fairmount,GA
Summary
Strategic leader and data-driven innovator with a passion for solving complex business challenges. Expertise spans digital marketing, data engineering, and data architecture, with a proven ability to bridge the gap between technical teams and business stakeholders by simplifying complex concepts for non-technical audiences.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Manager, Insights and Analytics
Coke One North America (Coca-Cola System Company)
Atlanta , Georgia
07.2023 - Current
- Managed Google Analytics environment for myCoke.com, driving $4B+ in annual revenue.
- Spearheaded analytics initiatives across mobile app development, product development, marketing, business intelligence, and innovation.
- Collaborated with the 11 largest Coca-Cola bottlers in America, designing and consulting on analytics solutions.
- Led the development of a Snowflake environment for housing marketing, analytics, and sales data from SAP and Salesforce.
- Worked cross-functionally with bottlers, business units, and technical teams to optimize data-driven decision-making.
Associate Director, Marketing Intelligence
Media By Mother
Brooklyn , NY
07.2022 - Current
- Managed and improved analytics and reporting ecosystem for multiple clients while working with media buying and strategy teams to run A/B tests and continually improve ROAS
- Built custom, client facing reporting and media performance analysis dashboards using SQL, BigQuery, Tableau and Google Data Studio
- Consulted clients weekly on media performance and optimizations recommended as a result of data analysis
- Worked cross-functionally with strategy and delivery teams to optimize performance of campaigns consisting of $100M+ budget
Manager, Marketing Technology
Kasasa
Austin , TX
04.2019 - 07.2022
- Lead team of 4 to gather requirements, design, architect and implement data visualization solutions to optimize ad spend and increase consumer acquisition
- Successfully implemented over 40 automatically updating, complex, data-driven dashboards through Salesforce Datorama and and various other data sources
- Delivered visually appealing, on brand reporting by working with creative and UX/UI teams
- Developed infrastructure for always on client facing reporting by closely aligning with internal and external data using SQL
- Helped lead offline attribution reporting initiative by working with Acxiom and other external vendors
- Developed end to end data-automation through Salesforce Marketing Cloud and Datorama by writing queries, setting up data extracts and SFTP integrations
Digital Marketing Specialist
Kasasa, Financial
Austin , TX
04.2018 - 04.2019
- Used digital marketing automation to build creative, execute campaigns, and report and optimize based on performance of Digital Display (TTD), Social (FB and IG) and Paid Search (Google)
- Set up custom audiences based on buyer personas and target demographics
- Managed and optimized B2C paid search program containing over 120 accounts
- Produced client-facing data visualizations through Tableau
- Drove market analysis and optimization through continual zip code optimizations for clients
Education
Bachelor of Science - Journalism
Georgia Southern University
Statesboro, GA05-2018
Skills
- Executive Presentations & Stakeholder Communication
- Leadership & Team Development
- Strategic Analytics & Data-Driven Decision Making
- SQL & Data Querying
- Advanced Data Analysis & Visualization
- ETL & Data Pipeline Management
- Data Warehousing & Architecture
Certification
- Certified Scrum Master (Scrum Alliance)
- New Apprenticeship Fellow
- Google Analytics Certified
Timeline
Senior Manager, Insights and Analytics
Coke One North America (Coca-Cola System Company)
07.2023 - Current
Associate Director, Marketing Intelligence
Media By Mother
07.2022 - Current
Manager, Marketing Technology
Kasasa
04.2019 - 07.2022
Digital Marketing Specialist
Kasasa, Financial
04.2018 - 04.2019
- Certified Scrum Master (Scrum Alliance)
- New Apprenticeship Fellow
- Google Analytics Certified
Bachelor of Science - Journalism
Georgia Southern University
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