George Bageris

• Led a team of sales professionals, driving revenue growth through strategic home improvement enterprise partnerships, account management, and business development initiatives, expanding territories and market reach
• Establish strategic relationships with OEMs, distributors, franchise networks, and third-party fintech platforms, resulting in market expansion and new vertical growth
• Oversee and build structure to enterprise sales strategies, including pipeline management, deal structuring, and negotiation, ensuring alignment with organizational goals
• Drive expansion opportunities, including cross-channel and geographic growth, positioning Watercress as a leading home improvement financing partner
• Spearhead sales process innovation, leveraging data analytics and CRM optimization to enhance efficiency and effectiveness for sales team and management alike
• Mentor and develop sales teams, fostering a high-performance culture aligned with revenue and client success goals
• Collaborate with executive leadership to scale operations and align strategic initiatives across sales, marketing, and technology

• Conceptualize and reformulate business development process including lead generation, sales funnel, procedures, sales collateral, follow-up process, data analytics, and reporting to deliver improved effectiveness and efficiency
• Acquire and manage 20+ enterprise partnerships resulting in annualized loan volume of $450M
• Led business development efforts targeting national retail brands, manufacturers, and distributors, driving fintech adoption and revenue growth
• Identify opportunities for partnerships in target areas outside of our wheelhouse; negotiate partnership agreements that address complexity of these new market segments
• Lead development of partner integration strategies to ensure smooth launch process and integration success
• Commercialize unconventional growth opportunity through fintech CRM to tap into 150,000 contractors by marshalling internal resources and creating infrastructure to stand up program that was complementary to their marketplace and then broadly commercialize product to other CRM platforms
• Mentor and develop sales teams, fostering a high-performance culture aligned with revenue and client success goals
• Collaborate with executive leadership to scale operations and align strategic initiatives across sales, marketing, and technology

• Identified and managed merchant contractors that offer residential improvements to their customers; exceeded monthly funding goals and targets month-over-month by 60% on average
• Served as home improvement program lead between outside sales team and technology team to prioritize finance technology releases
• Created standardized sales team training program; onboarded all new regional sales directors
• Visualized, socialized, and created inside sales division; recruited, trained, and managed sales team
• Increased underwriter efficiency by creating 'second look' program for inside sales division to increase approvals and loan volume by approximately 10%

• Top performing representative of 20 representatives for Benji sales nationwide
• Managed team of 6 inside sales representatives to provide customer service and application assistance
• Created multiple enterprise retail partnerships through manufacturer channels
• Trained contractor partners on Benji financing programs and technology to incorporate while selling in home
• Maintained and evaluated KPIs to evaluate trends and training effectiveness which led to top performance
• Exceeded contractor enrollment and monthly sales goals by 20% by focusing on strategic partnership effort

• Exceeded sales goals to become the top-performing sales representative with the Lennox partnership
• Developed profitable relationships with current and prospective contractors
• Provided dealer support through attentiveness and extensive product knowledge on fintech offerings
• Maintained constant presence with existing clients to increase sales by increasing training cadence
• Trained client’s sales representatives on products and sales strategy while selling 'in home.'

• Developed strategic go-to-market market strategy directly with CEO and commercialized platform throughout residential home improvement industry
• Built the Business Development department with more than 15 partners and managed a sales team of 15
• Created full-scale sales operation from ground up (process optimization, performance metrics analyses, incentives, evaluation, training, sales methodologies, territory, and growth forecasting)
• Developed new recruitment strategy to hire California’s top sales increasing our team from 3 to 15
• Coached team members to improve performance through clear and direct communication sales vision
• Developed integrated marketing plan to create a seamless experience across all channels
• Recognized by organized for 'Top Performing Team' of 2016, 2017, and 2018

In overseeing 5 outside sales representatives across Southern California, I played a pivotal role in creating a work environment and culture that fostered a high-performing team. Our focus on exceeding quotas and establishing successful client relationships defined our collective success.

Supporting various sales functions, I provided assistance to the Regional Sales Manager, Inside Sales, and Customer Service Representatives in their efforts. My commitment extended to establishing, maintaining, and developing relationships with manufacturer partners, ensuring alignment with our sales targets.

To drive substantial growth, I implemented a comprehensive strategy. This included developing an account strategy, penetration plan, and retention plan with the aim of achieving a notable 30% increase in sales. My multifaceted approach contributed significantly to the team's success and overall achievement of sales objectives.