George Pafitis
Creative Strategist, Marketing Director, & Copywriter
New York,NY
Summary
Multifaceted creative marketing professional with over 10 years of experience planning, developing, ideating, and executing complex strategies across diverse industries including banking, insurance, public health, education, government, and tech. I began my career in finance and while my first loves are concepting and writing, my past helps bring an analytical and quantitative rigor unique to most marketing professionals. This allows me to keep core business objectives and quantitative goals always in focus.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Creative Strategist/Associate Creative Director
Bandujo Advertising+Design
New York, NY
05.2021 - Current
- Led digital rebrand for global financial advisory firm Mercer Advisors. This process included coming up with pitch-winning copy, conducting company wide interviews with employees at all levels, developing entirely new brand manifesto based on feedback, and rewriting all digital copy. Results included significantly higher digital conversion rates and a very pleased senior leadership team.
- Continue to develop multiple client-approved digitals ads, social videos, native posts and OOH collateral for Philadelphia Dept. of Health highlighting such causes as the COVID-19 vaccine and free at-home HIV tests.
- Serve as account point-person for JPM Chase, the agency's largest account, by simultaneously creating and managing timelines, delegating tasks, and writing for multiple channels including digital(web properties and paid ads) and OOH(in-branch & ATM copy).
- Created pitch winning copy for NYC Civic Engagement Commission's National Book Awards.
- Conduct research and write omni-channel copy including TV & Radio scripts for NYC Test+Trace & NYC Radio.
Senior Content Lead
Aspen Group
New York, NY
01.2020 - 04.2021
- Managed content distribution to online channels and social media platforms.
- Collaborated with IT and design teams to develop and plan site content, layout and style.
- Researched and wrote high value proposition white paper that became top performing lead generator on paid media side.
- Drafted multiple search optimized articles ranging from thought leadership to checklists to faculty & alumni profiles.
- Conducted series of COVID-19 focused video interviews of students and company leadership to amplify social engagement.
- Utilized analytics and site metrics to determine areas of improvement.
- Revamped email marketing strategies to increase open and click through rates.
- Hired, trained, and provided daily direction for two employees.
- Managed multiple external vendors and oversaw budget >$50K
Senior Communications Manager/Technical Writer
AXA(now Equitable)
New York
02.2016 - 09.2019
- Spearheaded all marketing, branding, and communication efforts for inaugural institutional product, Escrow Shield Plus, and was instrumental in growing business to $700mm AUM.
- Technical writer responsible for developing thought leadership content including interviews, white papers, and blog articles.
- Series 6 & Series 26 Licensed Principal in charge of managing B2B social media program.
- Assumed all day to day operations for Institutional Savings business including client onboarding, fee calculations, and product re-launch.
- Copywriter for both national email campaigns as well as individualized email templates for brokers to send key prospects.
- Oversaw development of collateral ranging from fact cards, brochures, webinar presentations, and sales scripts.
- Conceptualized and carried out project to successfully change the name of a major business unit through running internal focus groups and creating naming paradigm.
- Project manager for 300 person NYC Conference.
Education
BBA - Finance & Marketing
Emory University
Atlanta 08.2003 - 05.2007
Skills
Copywriting
Corporate identity branding
Complex problem solving
Focus Group Moderating
Financial Analysis
Project Management
Script Writing
Competitor Analysis
Account Management
Business Naming
Content Calendar Management
Public Speaking
Lead Generation
Timeline
Creative Strategist/Associate Creative Director
Bandujo Advertising+Design
05.2021 - Current
Senior Content Lead
Aspen Group
01.2020 - 04.2021
Senior Communications Manager/Technical Writer
AXA(now Equitable)
02.2016 - 09.2019
BBA - Finance & Marketing
Emory University
08.2003 - 05.2007