GEORGE CONTORINIS
Los Angeles,CA
Summary
Innovative technology professional with a strong focus on digital experience (DX), customer experience (CX), and marketing. Extensive background in the B2B & B2C industrial manufacturing sector, specializing in digital transformation and e-commerce strategies for large product catalogs in both retail and wholesale channels. Committed to identifying technological solutions and implementing best practices to enhance the customer experience at every touch point in the buyer\'s cycle. Skilled in enhancing systems and aligning technical solutions with business objectives. Proven success in leading projects from start to finish, contributing to organizational growth and success. Demonstrated ability to maximize satisfaction and ROI through automation, increasing efficiency. Implemented new internal and external feedback initiatives to ensure the business achieved its core growth objectives and invested wisely in the most promising opportunities.
Overview
14
14
years of professional experience
Work History
Director of Customer Experience
MW Components
01.2022 - 02.2025
- Delivered a seamless customer experience through all stages and touchpoints in the customer journey by adding over 200 new digital processes and internal best practices across the business
- Drove initiatives to improve customer satisfaction, customer retention, new and existing business growth with NPS Improvement to +72
- Grew the volume of parts purchased by customers through automated cross-selling and upselling resulting in online sales growth from $2 million to $5 million over 2 years.
- Coordinated with sales, marketing, customer support, and IT to ensure customer-centricity in their respective departmental work and helped them deliver in accordance with the overall customer experience strategy
- Leveraged existing and additional relevant technologies for reporting and analytics
- Enabled a strategic process for the flow of information across business divisions to derive meaningful insights for improvement and to support the marketing, sales, and customer service team's key objectives
- Facilitated ongoing external feedback to measure customer satisfaction
- Identified technologies for automation and creation of seamless customer experiences
- Advocated for collaboration opportunities across the business and between divisions
- Measured and tracked ROI on implemented best practices for customer experience
Senior Digital Journey Strategist
MW Components
01.2019 - 01.2022
- Responsible for the development, implementation, and evolution of successful digital customer experiences through Digital transformation
- Consolidated 14 websites into a single website platform representing 26 business units
- Vetted and implemented technology stack with PIM, CMS, multi-channel e-commerce platform, CAD delivery, faceted search, scaling servers and advanced digital catalogs
Senior Marketing Manager
MW Components
01.2016 - 01.2019
- Direct marketing responsibility for 5 subsidiaries worth over $100 million in revenue
- Implemented and managed all digital Marketing, PPC, SEO, trade show, and print advertising campaigns, worth a $1.2 million marketing budget
- Developed advanced e-commerce websites with deep part catalogs and on demand CAD drawing generation with lead capture components
Director of Marketing
Abex Exhibit Systems
01.2011 - 01.2016
- Implemented long term technological infrastructure strategy to maximize efficiency and improve the customer experience
- Developed and maintained complex, responsive ecommerce websites
- Analyzed marketing statistics and developed multifaceted marketing plans within a limited budget to maximize returns from a highly targeted B2B customer demographic
- Built and maintained PPC, SEO, e-mail marketing and traditional print campaigns
- Assisted in the development of new product lines, including collaboration with engineers to design the physical product, branding of the product, cost and price point analysis
Education
BA - Sociology
University of California Santa Barbara
Santa Barbara, CA01.2003
Skills
- Strategic Development
- Digital Transformation
- Technology Integration Strategy
- Continuous improvement
- Project coordination
- Customer journey mapping
- Data-driven decision making
- Brand strategy
Timeline
Director of Customer Experience
MW Components
01.2022 - 02.2025
Senior Digital Journey Strategist
MW Components
01.2019 - 01.2022
Senior Marketing Manager
MW Components
01.2016 - 01.2019
Director of Marketing
Abex Exhibit Systems
01.2011 - 01.2016
BA - Sociology
University of California Santa Barbara
Professional Development
- Strategy Deployment Process, Next Level Partners, 01/01/17
- Agile Project Management, AKF Partners, 01/01/20
- Leadership Advancement Program, MW Industries
Similar Profiles
Nathan GoshaNathan Gosha
CNC Apprentice at MW ComponentsCNC Apprentice at MW Components
Devante DanielDevante Daniel
Fork Lift Operator/CNC Machine Operator at MW ComponentsFork Lift Operator/CNC Machine Operator at MW Components
Richard GonzalezRichard Gonzalez
Forklift Operator at Mw ComponentsForklift Operator at Mw Components