GEORGE DAHIR
Fort Lauderdale
Summary
Growth executive with extensive experience in developing multi-channel revenue strategies for B2C and B2B organizations. Achieved 35% YoY growth in patient acquisition by integrating paid media and data infrastructure, overseeing $3M+ monthly ad spend while fostering high-performance teams for sustainable growth.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Director of Performance Marketing
Life Line Screening
Fort Lauderdale
01.2024 - Current
- Revenue & Acquisition Growth: Delivered 35% YoY growth in non-brand patient acquisition by architecting a unified paid growth strategy across Meta, Google PPC, TikTok, and Programmatic Display, transforming a fragmented channel mix into a scalable, high-performing revenue engine.
- P&L Ownership: Oversaw $3M+ in monthly ad spend across paid channels, driving sustained improvements in cost-per-acquisition and booking volume through disciplined budget allocation, bidding strategy, and continuous performance optimization.
- Channel Expansion: Launched YouTube, TikTok, and Programmatic Display as new top-of-funnel acquisition channels, diversifying growth sources and achieving 15% increase in net-new revenue through incremental patient volume.
- Data & Revenue Infrastructure: Rebuilt paid media data infrastructure, integrating call center and CRM conversion data into Google Ads to enhance bidding intelligence and leveraged direct mail customer lists as Meta custom audiences to connect offline and digital revenue streams.
- Team Leadership: Led a 6-person team across ad operations, creative, and landing page CRO, synchronizing execution across all funnel stages to support 35% YoY growth in patient acquisition.
Director of Paid Media & Growth
We Are Paid Search
Fort Lauderdale
07.2017 - 12.2023
- Client Revenue Impact: Grew agency revenue 4x over tenure by converting new business pitches and expanding existing relationships, translating client business goals into paid media frameworks that improved lead generation and ROAS across a diverse book of business.
- Business Growth: Scaled a $5M/month client advertising portfolio across paid search and paid social, consistently growing account value through expanded service adoption, deepened partnerships, and measurable ROI improvements across a diverse book of business.
- Cross-Functional Strategy: Led strategic alignment across client accounts by integrating marketing, sales, and operational goals into full-funnel paid strategies that adapted to competitive dynamics and market trends.
- Team Leadership: Built and developed internal team of 4 SEM and Paid Social analysts; managed external vendor relationships to achieve high-performance results and foster a culture of accountability and continuous improvement.
Senior SEM Manager
Life Extension
Fort Lauderdale
03.2015 - 06.2017
- Revenue Impact: Generated $2M in incremental revenue within the first year by rebuilding the full paid search architecture, restructuring campaign strategy, keyword taxonomy, and bidding models across brand and non-brand channels from the ground up.
- Sustained year-over-year revenue growth while reducing paid search costs by 21%, enabling scalable performance and profitable growth.
- Managed performance marketing stack across Google Ads, Bing Ads, Criteo, and programmatic platforms, establishing infrastructure and operational discipline for consistent, scalable results.
- Implemented automation, advanced tooling, and streamlined workflows to modernize campaign operations, setting a new standard for execution speed and efficiency.
Paid Search & Social Manager
The SWI Group
Boca Raton
07.2011 - 03.2015
- Budget & ROAS Growth: Managed a $500K/month paid search and social advertising budget across four ecommerce sites, improving overall ROAS from 5:1 to 8:1 while delivering 15% YoY top-line revenue growth.
- Channel Build-Out: Developed Google Shopping and Meta Ads programs across four brands, including product feed development, campaign architecture, and audience strategy, driving $300K+ in additional monthly revenue.
- Remarketing & Retargeting: Launched and scaled dynamic remarketing strategy across Google Display Network and programmatic platforms, re-engaging shoppers on all company properties.
- Multi-Brand Execution: Led end-to-end paid media execution across Google Ads, Bing Ads, and Meta, establishing a performance marketing foundation for multi-brand ecommerce portfolio.
- Thewatchery.com
- Worldofwatches.com
- EWatches.com
- Smartbargains.com
Education
Bachelor of Business Administration - Marketing & Management
Florida Atlantic University
Boca Raton, FLSkills
- Demand generation
- Go-to-market strategy
- Marketing strategy
- Media strategy
- Conversion optimization
- Bidding innovation
- Attribution measurement
- Acquisition efficiency
- Channel analytics
- Revenue optimization
- Budget management
- Cross-functional leadership
- Data management
- Paid media strategy
Websites
Certification
- Advanced Search Engine Marketing - University of San Francisco
- Google Ads Certified Partner - Google
- Optimizely Platform Certified - Optimizely
- Marin Software Certified - Marin Software
Timeline
Director of Performance Marketing
Life Line Screening
01.2024 - Current
Director of Paid Media & Growth
We Are Paid Search
07.2017 - 12.2023
Senior SEM Manager
Life Extension
03.2015 - 06.2017
Paid Search & Social Manager
The SWI Group
07.2011 - 03.2015
Bachelor of Business Administration - Marketing & Management
Florida Atlantic University