GEORGE DE LA TORRE
Temecula,CA
Summary
Results-driven Sales Manager bringing 20+ years of experience in product development, promotion and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting company’s objectives.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Sales Manager
Shamrock Foods
San Diego
12.2022 - Current
- Maintain business relationships with multiple customers within territory
- Provide excellent customer service and maintain professional relationships with all customers
- Prospect new customers and grow current customer base to ensure profitability for company
- Assist and support customers through menu engineering and food costs analysis to ensure waste reduction is minimal for higher profit yields.
Sales Manager
Performance Food Group Co
San Diego
03.2018 - 12.2022
- Built trusting relationships with customers through effective listening, understanding and personal connections resulting in loyal customers and referrals
- Facilitate timely product launches with exceptional customer service to enable account retention and growth
- Manage and resolve customer complaints to support a positive service experience and business loyalty
- Employ cold calling, prospecting and networking to land new customers and penetrate new markets resulting in new sales of upwards of $4M in gross revenue per year.
Sales Manager
Sysco Foods
San Diego
06.2015 - 03.2018
- Developed new business, penetrated existing accounts, and minimized loss business to achieve profitable sales growth and special objectives within an assigned territory
- Seek and qualify prospect accounts in accordance with company account stratification goals
- Researched customer business needs and developed products and services to meet customer needs
- Studied market conditions, product innovations, and competitors’ products to evaluate market trends and recommend products to customers.
Regional Supervisor
Home Depot
Temecula
07.2008 - 06.2015
- Responsibilities included the supervision of 6 stores and overseeing 12 associates in addition to: Training and developing associates in all areas of merchandising and the interpretation of planograms to achieve maximum productivity
- Meeting stringent timelines in a fast environment without compromising safety and customer service.
Assistant Store Manager
Costco Wholesale Corp
Orange County
07.1993 - 07.2008
- Assisted several departments to ensure the maximum profits, customer service and employee relations
- Main responsibilities included but were not limited to the following: Through creative merchandising skills developed company's platform for resets; displayed keen abilities to cross-sell and project consumer needs which resulted in increased sales
- Developed a team-oriented staff through implementing effective interviewing skills, training and development programs, outstanding communication skills and employee recognition programs
- Exemplified exceptional customer service skills by displaying a sense of compassion and awareness in resolving all customer issues
- Coordinated all schedules for all front-end departments involving over 100 employees
- Managed expenses and profits; controlled damaged and destroyed merchandise; maintained monthly profitable P&L reports for supervised departments which exceeded projected sales
- Maintained proper opening and closing procedures; completed fund verifications; balanced cash drawers; accurately administered vault procedures.
Department Supervisor
Costco Wholesale Corp
- Supervised day-to-day operations of Food Service, Tire Center, Photo Lab, Front-End, Foods, and Hard-Lines Merchandise Departments
- Through the displaying of outstanding leadership, organizational, communications and sales skills was promoted to Assistant Store Manager.
Education
Business Management -
Phoenix University
Golden West College
High School Diploma -
Mater Dei High School
Skills
- Developed successful strategies
- Goals to penetrate new territories
- Evaluating market and competitive analysis
- Profit and revenue-generating strategies
- Budgeting and P&L
- Product and service management
- Negotiating and closing skills
- Communication skills
- Sales and market development forecasting skills
- Relationship building skills
- Address and resolve customer concerns
- Fluent Spanish Bilingual skills
Certification
- Costco Certified in Food Safety, Tire Center and Photo Lab
- Sysco Training Program Valedictorian
- Rookie of the Year Sales Award
References
References available upon request
Timeline
Sales Manager
Shamrock Foods
12.2022 - Current
Sales Manager
Performance Food Group Co
03.2018 - 12.2022
Sales Manager
Sysco Foods
06.2015 - 03.2018
Regional Supervisor
Home Depot
07.2008 - 06.2015
Assistant Store Manager
Costco Wholesale Corp
07.1993 - 07.2008
Department Supervisor
Costco Wholesale Corp
Business Management -
Phoenix University
Golden West College
High School Diploma -
Mater Dei High School
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