Summary
Overview
Work History
Education
Skills
Timeline
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George Goetz

Brooklyn,NY

Summary

Dynamic and results-oriented professional with a proven track record in client engagement and brand analysis. Proficient in analyzing media performance data to extract valuable insights that drive data-driven decision-making and optimize marketing strategies. Adept at serving as the primary point of contact for enterprise clients throughout the project lifecycle, ensuring seamless communication and satisfaction. Passionate about delivering exceptional service and exceeding client expectations to foster long-term relationships.

Overview

5
5
years of professional experience

Work History

Senior Associate, Media Insights

Kantar
New York, NY
09.2021 - Current
  • Utilize survey-based research methodologies to analyze media performance data, providing actionable insights to esteemed clients such as Uber, Samsung, Google, and Best Buy.
  • Collaborate closely with cross-functional teams, including sales, finance, and product development, to craft bespoke marketing measurement solutions tailored to the individual requirements of each client.
  • Drove year-over-year growth in top-of-mind awareness for leading brands through targeted recommendations across Digital, Social, Out of Home, Radio, and Linear TV platforms.
  • Pioneered a YouTube advertising experiment, delivering impactful results validated by Kantar's MDF framework, now endorsed by Google to highlight the advantages of advertising on the platform.

Client Service Associate

MFS Investment Management
Boston, MA
10.2020 - 06.2021
  • Built and maintained strong client relationships by providing personalized support and solutions, resulting in a high client satisfaction rate and repeat business
  • Resolved complex client issues promptly and efficiently, surpassing departmental standards for problem resolution and consistently ensuring a positive client experience
  • Demonstrated exceptional verbal and written communication skills while responding to client inquiries, ensuring clear and concise explanations of complex financial products and services.

Sales Representative

Starry Internet
Boston, MA
07.2019 - 10.2020
  • Demonstrated in-depth knowledge of Starry's products and services, effectively communicating their value propositions to clients and prospects
  • Collaborated with cross-functional teams, including marketing and product development, to align sales efforts with company objectives and drive product improvements based on customer feedback
  • Planned and executed marketing events aimed at acquiring new subscribers for newly acquired buildings

Education

B.A. - Economics

Boston University
Boston, MA
05.2020

Skills

  • A/B testing
  • Audience segmentation
  • Survey research
  • SQL
  • Project Management
  • Data Analytics
  • Client Engagement
  • MS Office
  • Project Reporting

Timeline

Senior Associate, Media Insights

Kantar
09.2021 - Current

Client Service Associate

MFS Investment Management
10.2020 - 06.2021

Sales Representative

Starry Internet
07.2019 - 10.2020

B.A. - Economics

Boston University

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