George Guebara

• Solved customer challenges by offering relevant products and services.
• Educated clients on current promotional offerings and products using persuasive selling tactics.
• Engaged with customers to effectively build rapport and lasting relationships.
• Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
• Established and cultivated solid business relationships with new or existing customers. Maintained post-sale relationships through customer outreach.
• Offered advice and assistance to customers by actively listening to special needs or wants.
• Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
• Wrote sales slips and sales contracts.
• Assisted with development of compliance objectives and strategies.
• Kept informed regarding pending industry changes, trends or best practices.
• Maintained composure in stressful situations, confrontations, interviews and records searches.
• Interacting with ATF, team members and other industry professionals to perform regulatory tasks required to ensure that we are consistently complying with NFA regulations.
• Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
• Created Storefront Planogram for accessories to have based on current sales trends.

• Determine company’s needs for procurement of materials, supplies and equipment
• Monitor stock levels and purchases
• Prepare purchase orders by providing information regarding low supplies
• Train sales staff in product knowledge and 4473 program
• Computed and created purchase orders in Netsuite to monitor stock levels, verify purchase requisitions, and expedite customer orders.
• Checked items received against items ordered by verifying receipts.
• Researched suppliers based on availability, quality, selection, and price.
• Negotiated with suppliers, vendors and other representatives.
• Reviewed proposals, qualified vendors, and recommended optimal suppliers.
• Setup product training with Brand Representatives
• Supervise and guide staff towards maximum performance
• Plan and oversee in-store promotions or displays
• Analyze sales and revenue reports and make forecasts.
• Negotiated policies and contracts with vendors to achieve optimal pricing and consistent availability.
• Maintained complete documentation and records of all purchasing activities.
• Dispensed purchase orders to suppliers with accurate pricing, deadlines and terms and conditions.
• Managed vendor purchase order dispatch, delivery, and invoicing to set contractual guidelines and maintain budgetary regulations.
• Extensive knowledge of financials, order management, inventory, and CRM functionalities. Expertise in testing and implementing new features and upgrades to ensure optimal performance.
• Created purchase orders to monitor stock levels, verify purchase requisitions, and expedite customer orders.
• Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
• Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
• Reviewed audit and monitoring reports related to consumer and client activities.
• Interacting with ATF, team members and other industry professionals to perform regulatory tasks required to ensure that we are consistently complying with ATF and NFA regulations.
• Managing and processing mail: scanning and filing documents and notifying customers of receipt.
• Maintain accurate and up-to-date records of all firearm transactions, including acquisitions and dispositions: 4473s and 3310s.
• Ensure all documentation complies with ATF regulations and company policies and maintain Bound Book Records.
• Conduct regular audits of records to identify and correct discrepancies.
• Monitor all firearm sales and transfers to ensure compliance with federal, state, and local laws.
• Verify the accuracy of background checks and ensure proper documentation is completed for each transaction.
• Prepare and submit the required ATF reports.

Supports a strong commitment to world class customer service and ensures a pleasant and productive shopping experience for all customers. Provides a legendary experience for every customer, every time by assisting customers in making buying decisions by:

• Identifying and evaluating customers’ needs,
• Making product recommendations based off of this analysis.
• Insures 4473 Forms are completed thoroughly and accurately.
• Organizes and maintains Merchandise within the retail Store for Sales at Gun Counter Responsibility.
• Replenishes product on shelves as required per merchandising guidelines.
• Remains product “expert” through ongoing product knowledge training.
• Remains knowledgeable of advertised sales; maintains pricing and signing.
• Assists with Seasonal Floor merchandise moves.