George Krieps
Knoxville,TN
Summary
An award-winning Media Executive and Print & Digital publishing expert with 15+ years of experience in leading publications to excellence by spearheading innovative Design and Marketing strategies that enable audience and revenue growth. An ambitious professional with a proven track record of steering publications to excellence with a strong desire to impact the business by spearheading content and sales efforts that enable significant growth. Collaborates and partners with leadership operations, content writers, and advertising sales teams to develop, refine, and execute the publication's growth strategies and drive revenue.
Overview
24
24
years of professional experience
Work History
Director | Publisher
KNOXVILLE STYLE MEDIA
02.2018 - Current
- Delivers strategic direction and growth strategy in branding and marketing an exclusively women's interest magazine, including leading strategic and tactical campaigns, such as social media campaigns, to attract a measurable print and online audience
- Leads vital business development initiatives to aid growth and success, including the design and creative direction of the overall brand targeted at area women, website development, and various promotions to concepts, content, and distribution efforts
- Recruited, hired, trained, and collaborated with a wide variety of staff, including content writers and contractors, to further develop.
Managing Partner
KNOXVILLE HOMES & LIVING LUXURY MAGAZINE
03.2013 - 12.2017
- Delivered strategic direction and growth strategy in the start-up and launch of a luxury lifestyle magazine, utilizing print, online, and mobile content to offer new media verticals and increase add-on value
- Led strategic growth directives to increase sales revenue opportunities, including directing and selling various social media campaigns, enabling the magazine to attract a robust print and online audience.
Publisher | Sales Director
SHREVEPORT BOSSIER MAGAZINE
03.2011 - 03.2013
- Delivered operational leadership in administration, graphic design, all editorial, and content sales, and produced strategic direction and growth strategies to increase sales and revenue growth
- Led strategic growth directives to increase sales revenue opportunities, including leading various social media campaigns and expanding the digital footprint to enable the magazine to attract a robust print and online audience.
Publisher | Advertising Sales Manager
COCOON PUBLISHING
07.2000 - 09.2010
- Acted as Chief Executive and delivered strategic direction and growth strategy for all publications and websites, including Knoxville Homes & Living, Knoxville Custom Homes, and Deep West Living Magazines
- Developed an online virtual magazine for each publication to mirror the print version and increase the digital footprint and attract a measurable audience
- Reduced costs by negotiating printing and distribution contracts and increased sales by conceptualizing and implementing various sales incentive programs.
Education
Bachelor of Arts (BA) in Communications -
University of Tennesee- Knoxville
Knoxville, TNSkills
- Print Publishing
- Digital Publishing
- Sales
- Sales Management
- Administrative Management
- Strategic Planning
- Strategic Direction
- Media Placement
- Creative Direction
- Public Relations
- Online Marketing
- Online Advertising
- Marketing Strategy
- Advertising Sales
- Digital Marketing
- Direct Marketing
- Social Media Marketing
- Copywriting
- Google Adwords
Professional Highlights
- Drove an increased print and online audience for Knoxville Style Media by spearheading unique social media campaigns to attract new viewers and increase the print/digital footprint.
- Grew sales revenue opportunities for Knoxville Homes & Living Luxury Magazine by leading and delivering creative and strategic direction for social media campaigns to attract a robust print and online audience.
- Spearheaded the launch of four lifestyle magazines, including funding, strategic direction for brand building for a targeted audience, printers management, and distribution management.
- Achieved the Knoxville TN Addy (American Advertising Awards) Award for Design, the world's largest and most competitive advertising design competition, four times, in 2005, 2007, 2009, and 2018.
Awards
- Knoxville Addy Award for Publication Design
- 2005, 2007, 2009, 2018
Timeline
Director | Publisher
KNOXVILLE STYLE MEDIA
02.2018 - Current
Managing Partner
KNOXVILLE HOMES & LIVING LUXURY MAGAZINE
03.2013 - 12.2017
Publisher | Sales Director
SHREVEPORT BOSSIER MAGAZINE
03.2011 - 03.2013
Publisher | Advertising Sales Manager
COCOON PUBLISHING
07.2000 - 09.2010
Bachelor of Arts (BA) in Communications -
University of Tennesee- Knoxville
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