George Kumekawa
Harrison,New York
Summary
Positive forward-thinking Senior Manager adept at managing teams 7 employees with 2 direct reports to accomplish challenging and new objectives. Imparts clear vision to guide cohesive, high-performing teams.
Overview
21
21
years of professional experience
Work History
Senior Manager, Prestige Channel Marketing
Beam Suntory
11.2021 - Current
- Been part of the global New York HQ opening project member, specifically the Bar project as a PMO leading 10 project members.
- Established the initial Luxury team and expanded over to 5 key cities in North America and played a key role in hiring total of 7 Luxury managers
- Lead the Luxury on premise on boarding and created KPI and strategy along with commercial strategy and planning team
- Delivered NSV +14% and GP +13% vs original target and achieved all of the KPI’s including account execution, route grade, and events in 2023
- Lead the Luxury team to evolve as the new Channel marketing Prestige team
Senior Marketing Manager
Beam Suntory
10.2017 - 10.2021
- Lead the EA region strategic pillars which were the Refreshment strategy (Highball and RTD) and Premiumization Strategy (MM Scotch, HOS, CVR)
- Grew and doubled EA total NSV from $50M to $100M
- Increased brand awareness by developing and implementing innovative marketing strategies.
- Managed a team of marketing professionals in SEA, Korea and Taiwan market resulting in increased productivity and project management.
Brand Manager
Suntory Wine International
09.2008 - 10.2017
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
On Premise Sales Representative
Suntory Holdings
04.2003 - 09.2008
- Increased sales by establishing and maintaining strong relationships with key clients.
- Boosted brand visibility through strategic placement of promotional materials in high-traffic areas.
- Achieved consistent growth in market share by monitoring competitor activity and adjusting strategies accordingly.
- Expanded customer base through targeted prospecting and effective networking at industry events.
Education
BBA - Business And Commerce
Kwansei Gakuin University
Hyogo, Japan 03.2003
Skills
- Gemba Oriented
- Omoroi Mindset
- Future Oriented
- High Commitment to Growth
- Data Analytics
- Budget Oversight
- Partnership Development
- Talent Development
Timeline
Senior Manager, Prestige Channel Marketing
Beam Suntory
11.2021 - Current
Senior Marketing Manager
Beam Suntory
10.2017 - 10.2021
Brand Manager
Suntory Wine International
09.2008 - 10.2017
On Premise Sales Representative
Suntory Holdings
04.2003 - 09.2008
BBA - Business And Commerce
Kwansei Gakuin University
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